📌 Core Information
🔹 Job Title: Marketing Manager, Del Rey (Open to Remote)
🔹 Company: Penguin Random House LLC
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Open to Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing direct-to-consumer marketing programs for Del Rey titles
- Expanding audience reach and driving discovery through advertising, influencer outreach, partnerships, and consumer convention activations
- Building strong relationships with authors, agents, influencers, and other industry stakeholders
- Collaborating with marketing adjacent teams to ensure unified marketing plans and messaging
- Utilizing market research and analytics to monitor trends and optimize marketing strategies
ASSUMPTION: This role requires a well-rounded marketer with a strong understanding of the publishing industry and a passion for fantasy, science fiction, romantasy, horror, and pop culture.
📋 Key Responsibilities
✅ Manage multiple title marketing projects, across all genres, with varying timelines while simultaneously building relationships with stakeholders, both internally and externally
✅ Identify potential audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods
✅ Flexibly manage budgets for assigned titles, ensuring effective allocation of resources
✅ Create and route campaign assets and materials
✅ Design and develop content and strategy for Del Rey social media channels
✅ Develop bespoke influencer outreach strategies for individual authors and titles
✅ Pitch potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness
✅ Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
✅ Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
✅ Develop strategic activations and booth presence at attending consumer conventions, including San Diego Comic Con and New York Comic Con
ASSUMPTION: This role requires strong organizational skills, exceptional communication skills, and the ability to collaborate well with a broad group of stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 4 years of experience in marketing, with a strong preference for fiction book marketing
Required Skills:
- Proven track record creating marketing campaigns that reach and engage diverse audiences
- Highly organized with the ability to communicate effectively and efficiently while maintaining attention to detail
- Self-motivated worker comfortable working both independently and in a team
- Ability to multi-task in a fast-paced environment and remain solution-oriented
- Willingness to learn and collaborate
- Proficiency in using social media as a marketing tool and platform development
- Experience in influencer research and outreach
- Proficiency with Microsoft Word, Excel, and Outlook, as well as ability to design assets in Adobe or Canva
Preferred Skills:
- Experience in the YA publishing space
ASSUMPTION: Candidates with a genuine interest in fantasy, romantasy, science fiction, horror, and pop culture will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $73,500 per year
Benefits:
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is specific to this particular open position and takes into account various factors including the specifics of the individual role and candidate's relevant experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions around the world. They publish the best books in every genre and subject for all ages.
Company Size: Penguin Random House has 1,001-5,000 employees globally, with a diverse international community of nearly 300 publishing brands and imprints.
Founded: Penguin Random House was founded in 1930 as Penguin Books and has since grown into a global publishing powerhouse.
Company Description:
- Penguin Random House is committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
- The company values the array of talents and perspectives that a diverse workforce brings and is committed to providing an inclusive environment for all employees.
- Penguin Random House is an equal opportunity employer and welcomes all qualified applicants.
Company Specialties:
- Book and Periodical Publishing
- Publishing Services
- Printing Services
Company Website: http://www.penguinrandomhouse.com/
ASSUMPTION: Penguin Random House is a well-established and respected publishing house with a strong commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager of Del Rey.
Work Arrangement: This role is open to remote work, with the option to work from home or in the New York office.
Growth Opportunities:
- Proven success in this role may lead to advancement to a Senior Marketing Manager position or other leadership opportunities within the company.
- This role offers the opportunity to work with a wide range of authors and titles, gaining valuable experience in various aspects of marketing and publishing.
- The company provides educational assistance and student loan repayment programs to support employee growth and development.
ASSUMPTION: Success in this role will depend on the candidate's ability to balance multiple projects, manage budgets, and build strong relationships with stakeholders.
🌍 Location & Work Environment
Office Type: Penguin Random House has a modern, collaborative office space in New York City, with remote work options available.
Office Location(s): One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, GB; 1450 Broadway, New York, New York NY 10018, US
Geographic Context:
- New York City is a major publishing hub, with a vibrant literary scene and numerous industry events.
- The city offers a wide range of cultural attractions, entertainment options, and culinary experiences.
- New York City has a diverse and multicultural population, providing a rich source of inspiration and ideas for marketing campaigns.
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the New York office provides opportunities for collaboration and networking with industry professionals.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the company's ATS system.
- Candidates who meet the qualifications will be invited for an initial phone or video screening with the hiring manager.
- Successful candidates will then be invited for an in-depth interview with the hiring manager and other members of the Del Rey team.
- Finalists may be asked to complete a marketing project or presentation as part of the interview process.
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and allocation
- Collaboration and communication skills
- Creativity and innovation
- Industry knowledge and passion for relevant genres
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for the publishing industry.
- Demonstrate your understanding of the Del Rey imprint and the types of titles they publish.
- Showcase your ability to develop and execute marketing campaigns that reach and engage diverse audiences.
- Prepare for interview questions that assess your marketing strategy, budget management, and collaboration skills.
ATS Keywords: Marketing, Campaign Development, Budget Management, Collaboration, Publishing, Fantasy, Science Fiction, Horror, Romantasy, Pop Culture, Influencer Outreach, Advertising, Social Media Strategy
ASSUMPTION: The application process is competitive, and candidates who can demonstrate a strong understanding of the publishing industry and a passion for relevant genres will have the best chance of success.
🛠️ Tools & Technologies
- Microsoft Word, Excel, and Outlook
- Adobe or Canva for design assets
- Social media platforms (e.g., Twitter, Instagram, Facebook, TikTok)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in these tools is required for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Quality: Penguin Random House is committed to publishing the best books in every genre and subject for all ages.
- Excellence in Execution: The company strives for excellence in all aspects of the publishing process, from editorial to distribution.
- Innovation: Penguin Random House is committed to staying at the forefront of the publishing industry, embracing new technologies and marketing methods.
- Diversity, Equity, and Inclusion: The company values the array of talents and perspectives that a diverse workforce brings and is committed to providing an inclusive environment for all employees.
Work Style:
- Collaborative: Penguin Random House encourages a collaborative work environment, with teams working together to achieve common goals.
- Creative: The company values creativity and innovation in all aspects of the publishing process.
- Data-Driven: Penguin Random House uses data and analytics to inform marketing strategies and optimize campaign performance.
- Adaptable: The company requires employees who can adapt to change and thrive in a dynamic work environment.
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining relationships with stakeholders, both internal and external?
ASSUMPTION: Candidates who can demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The marketing landscape is constantly evolving, requiring the Marketing Manager to stay up-to-date with new platforms and marketing methods.
- Managing multiple title marketing projects with varying timelines can be challenging, requiring strong organizational skills and the ability to prioritize effectively.
- Building and maintaining relationships with stakeholders, both internal and external, can be time-consuming and requires strong communication and collaboration skills.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring the Marketing Manager to be proactive and adaptable.
ASSUMPTION: Success in this role will depend on the candidate's ability to adapt to change, manage multiple projects effectively, and build strong relationships with stakeholders.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the publishing industry, but with a focus on fantasy, science fiction, romantasy, horror, and pop culture genres.
- Unlike other marketing roles, this position requires a genuine interest in and understanding of the relevant genres and the publishing industry.
- Career progression in this role may lead to advancement to a Senior Marketing Manager position or other leadership opportunities within the company.
ASSUMPTION: Candidates with experience in publishing or a related industry and a passion for relevant genres will be most successful in this role.
📝 Sample Projects
- Developing and executing a social media campaign for a new release by a prominent author in the fantasy genre
- Collaborating with the Del Rey team to create a comprehensive marketing plan for a upcoming title, including advertising, influencer outreach, and event strategy
- Managing the marketing efforts for a series of titles by an up-and-coming author in the science fiction genre, including coordinating with the author's publicist and other stakeholders
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for a recent Del Rey title and how it contributed to its success?
- How do you approach building and maintaining relationships with authors, agents, and influencers in the genre publishing space?
- Can you provide an example of a marketing campaign you developed and executed that reached and engaged a diverse audience?
- How do you stay up-to-date with new platforms and marketing methods in the publishing industry?
- Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy? How did you handle it, and what was the outcome?
ASSUMPTION: These interview questions are designed to assess the candidate's marketing strategy, budget management, collaboration, and adaptability skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for the publishing industry
- Prepare for interview questions that assess your marketing strategy, budget management, and collaboration skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
