📌 Core Information
🔹 Job Title: Marketing Manager - Demand Generation
🔹 Company: First American
🔹 Location: Santa Ana, California
🔹 Job Type: Full-Time, Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing demand generation strategies to drive pipeline and sales growth
- Managing multi-channel marketing campaigns, including digital advertising, email, and ABM
- Collaborating with marketing, sales, and product teams to create compelling campaign assets
- Monitoring and analyzing campaign performance to optimize results and maximize ROI
- Staying current with industry trends and testing new lead generation channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute demand generation strategy to increase pipeline and drive sales growth
✅ Plan, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM
✅ Collaborate with marketing, sales, and product teams to create compelling campaign assets
✅ Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue
✅ Stay current on industry trends, competitive landscape, and emerging marketing technologies
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or a related field
Experience: 5+ years of experience in demand generation, B2B marketing, or a related role
Required Skills:
- Proven track record of developing and executing successful lead generation campaigns
- Hands-on experience with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce)
- Strong knowledge of direct marketing, ABM, content marketing, and SEO/SEM best practices
- Analytical mindset with the ability to interpret campaign data and draw actionable insights
- Excellent communication, storytelling, and collaboration skills
- Exceptional multitasking abilities
Preferred Skills:
- Experience with marketing automation and CRM platforms specific to First American
- Industry-specific knowledge of the financial services sector
ASSUMPTION: Candidates with experience in B2B marketing, demand generation, or related fields are strongly encouraged to apply. Familiarity with the financial services industry is a plus.
💰 Compensation & Benefits
Salary Range: $95,350.00 - $127,125.00 per year
Benefits:
- Medical, dental, and vision insurance
- 401k plan with company match
- Paid time off (PTO) and paid sick leave
- Employee stock purchase plan
Working Hours: Full-time, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is a reasonable estimate based on the role, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: First American is a leading provider of title, settlement, and risk solutions for real estate transactions, operating in the financial services sector.
Company Size: First American has over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1889, with a rich history and established reputation in the industry.
Company Description:
- First American offers title, settlement, and risk solutions for real estate transactions
- Provides data products, valuation products, mortgage subservicing, home warranty products, and other related services
- Serves home buyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, and homebuilders
Company Specialties:
- Title and settlement services
- Risk solutions
- Data products and analytics
- Valuation products and services
Company Website: www.firstam.com
ASSUMPTION: First American's extensive experience and comprehensive service offerings make it a strong and stable employer in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement
Reporting Structure: Reports directly to the VP of Divisional Marketing
Work Arrangement: Hybrid, with 3 days per week in the Santa Ana corporate headquarters
Growth Opportunities:
- Potential to expand responsibilities and take on additional team members
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership skills and advance within the marketing organization
ASSUMPTION: This role offers a unique opportunity to make a significant impact on First American's marketing efforts and drive revenue growth.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 4 First American Way, Santa Ana, CA 92707
Geographic Context:
- Santa Ana is located in Orange County, California, with a population of approximately 335,000
- The city offers a mix of urban and suburban environments, with a diverse range of neighborhoods and communities
- Santa Ana is known for its vibrant arts scene, cultural attractions, and historic districts
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the VP of Divisional Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Industry knowledge and trends
Application Tips:
- Highlight relevant experience and achievements in demand generation and B2B marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful lead generation campaigns and be ready to discuss your approach to data-driven decision making
ATS Keywords: Demand Generation, B2B Marketing, Lead Generation, Marketing Automation, CRM, SEO, SEM, Analytics, Collaboration, Multitasking
ASSUMPTION: First American uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- Salesforce (or similar CRM platform)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- People First: We put our people at the center of everything we do
- Integrity: We act with honesty and integrity in all our interactions
- Innovation: We foster a culture of continuous improvement and innovation
Work Style:
- Collaborative: We work together to achieve our goals
- Data-driven: We make decisions based on data and analytics
- Adaptable: We embrace change and continuously learn and grow
Self-Assessment Questions:
- Do you align with First American's People First culture and values?
- Are you comfortable working in a hybrid environment, with a mix of in-office and remote work?
- Do you have strong communication and collaboration skills, and the ability to work effectively with cross-functional teams?
ASSUMPTION: First American values diversity, equity, and inclusion, and is committed to fostering an authentic and inclusive workplace for all.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with a diverse range of stakeholders, including marketing, sales, and product teams
- Keeping up with industry trends and emerging marketing technologies
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a greater emphasis on collaboration and cross-functional teamwork
- First American's extensive service offerings provide a unique opportunity to work on a wide range of marketing initiatives
- This role offers a clear path for career growth and advancement within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the opportunity to make a significant impact on First American's marketing efforts.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive lead generation for a new product launch
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with the sales team to create targeted content and assets for ABM campaigns
ASSUMPTION: These projects are representative of the types of initiatives that the Marketing Manager, Demand Generation may be responsible for, but the specific focus and scope of projects may vary.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the sales and product teams to drive revenue growth?
- What opportunities are there for professional development and growth within the marketing organization?
- How does First American support work-life balance for its employees?
- What is the company's approach to innovation and staying current with industry trends?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in demand generation and B2B marketing
- Prepare examples of successful lead generation campaigns and be ready to discuss your approach to data-driven decision making
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
