Marketing Manager, Demand Generation - EMEA

## 📌 Core Information 🔹 **Job Title:** Marketing Manager, Demand Generation - EMEA 🔹 **Company:** Zilliant 🔹 **Location:** United Kingdom 🔹 **Job Type:** Full-time 🔹 **Category:** 🎯 Demand Generation --- ## 📌 Essential Job Details ### 🚀 Job Overview As a Marketing Manager for Demand Generation in the EMEA region, you will play a crucial role in driving growth and revenue for Zilliant, a leading provider of B2B price optimization and sales guidance software. You will be responsible for designing and executing impactful email marketing campaigns, leading comprehensive demand generation efforts across multiple channels, and partnering with the sales team to optimize outbound programs. Your data-driven approach and creative problem-solving skills will be essential in creating a robust pipeline of qualified leads and contributing to the company's overall success. **ASSUMPTION:** The job description indicates that this is a full-time position, and the location is specified as the United Kingdom, which is within the EMEA (Europe, Middle East, and Africa) region. --- ### 📋 Key Responsibilities ✅ Design, execute, and optimize email marketing campaigns to engage and convert target audiences ✅ Develop and manage comprehensive demand generation campaigns across digital, social, and content marketing channels ✅ Provide strategic guidance and enhance the Business Development Representative (BDR) sales programs to maximize lead conversion ✅ Implement and manage Account-Based Marketing (ABM) campaigns, leveraging personalized content and automated outreach ✅ Monitor and analyze campaign performance, providing actionable insights and recommendations to improve ROI **ASSUMPTION:** The key responsibilities listed align with the job title and the overall description of the role, which is focused on driving demand generation and supporting sales efforts through various marketing activities. --- ### 🎯 Required Qualifications **Education:** Bachelor's degree in Marketing, Business, or a related field. MBA is optional but valued. **Experience:** 5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry. **Skills:** Proven track record of designing and executing successful email marketing and demand generation campaigns, experience running and managing ABM strategies and automated outreach campaigns, proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce). **ASSUMPTION:** The qualifications listed are reasonable expectations for a Marketing Manager role focused on demand generation, as they emphasize relevant experience, technical skills, and industry knowledge. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Generous Paid Time Off (PTO) policy, Monthly Zilliant Zen Days, Volunteer Time Off (VTO) policy, Remote or Hybrid work schedule **ASSUMPTION:** The benefits listed are competitive for a mid-level marketing role in the B2B SaaS industry, particularly the flexible work arrangements and well-being initiatives. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Zilliant is a leading provider of B2B price optimization and sales guidance software, serving customers in the EMEA region. **Company Size:** Not specified **Company Stage:** Zilliant is a growing company, as indicated by the mention of being backed by Madison Dearborn Partners (MDP). **ASSUMPTION:** Zilliant is likely a mid-to-late stage growth company based on the reference to external financial and strategic backing. --- ### 📊 Role Analysis **Career Level:** This role is most suitable for experienced marketing professionals, as it requires 5+ years of relevant experience. **Reporting Structure:** Not specified, but likely reports to a Marketing Director or Marketing Leadership team. **Team Size/Composition:** Not specified, but the description mentions working closely with cross-functional teams, including the Business Development Representative (BDR) sales team. **Growth Opportunities:** The role offers opportunities for career advancement within the marketing team and potential growth into more senior marketing or even leadership positions. **ASSUMPTION:** The role is positioned as a mid-to-senior level marketing position within the company's organizational structure. --- ### 🌍 Location & Work Environment **Office Type:** Remote or Hybrid work schedule, depending on team and personal preferences. **Geographic Context:** The United Kingdom is a major tech hub in Europe, with a high cost of living but also a highly skilled workforce and attractive lifestyle amenities. **Work Schedule:** Not specified, but typical for a full-time marketing role. **Regional Considerations:** As an EMEA-focused role, the successful candidate may need to navigate cultural differences and adapt marketing strategies to resonate with the diverse markets within the region. **ASSUMPTION:** The remote or hybrid work option is a common and desirable benefit in the current job market, particularly for roles that can be performed effectively without a full-time in-office presence. --- ### 💼 Interview & Application Insights **Typical Process:** Likely to include an initial phone or video screen, followed by a series of interviews with the marketing team, sales leadership, and potentially cross-functional stakeholders. **Key Assessment Areas:** Relevant experience in demand generation and email marketing, strategic thinking, data-driven decision making, creativity, and ability to collaborate effectively with sales and other teams. **Application Tips:** Highlight your track record of successful demand generation campaigns, experience with marketing automation tools, and your understanding of the B2B SaaS industry. **ATS Keywords:** Demand generation, email marketing, ABM, marketing automation, B2B SaaS, cross-functional collaboration, data-driven, strategic thinking. **ASSUMPTION:** The interview process and application tips are based on standard practices for similar marketing roles in the B2B technology industry. --- ### 🛠️ Tools & Technologies The role requires proficiency in marketing digital tools such as HubSpot, Marketo, 6Sense, and Salesforce. **ASSUMPTION:** These are industry-standard marketing automation and customer relationship management (CRM) platforms commonly used in B2B SaaS companies. --- ### 👔 Cultural Fit Considerations **Company Values:** Zilliant values the time, input, and effort of each of its employees, fostering a culture of respect, belonging, and inclusivity. **Work Style:** The role requires a collaborative leader who can work closely with cross-functional teams, as well as an analytically minded, results-oriented individual with a passion for driving growth. **Self-Assessment:** Consider your ability to thrive in a dynamic, fast-paced environment, your interest in data-driven decision making, and your enthusiasm for developing and executing creative marketing campaigns. **ASSUMPTION:** The company culture emphasizes teamwork, data-driven decision making, and a growth-oriented mindset, which are typical for a successful B2B SaaS organization. --- ### ⚠️ Potential Challenges The role may involve a high workload and the need to manage multiple concurrent demand generation campaigns and sales programs. Navigating cultural differences and adapting marketing strategies for the diverse EMEA region may also present challenges. **ASSUMPTION:** The broad scope of responsibilities and the need to coordinate with cross-functional teams and multiple markets are potential areas of challenge for this role, based on the job description. --- ### 📈 Similar Roles Comparison This Marketing Manager, Demand Generation role is similar to other B2B marketing positions focused on driving lead generation and pipeline growth, such as Demand Generation Specialist, Digital Marketing Manager, or Marketing Campaign Manager. The key differences may lie in the specific responsibilities, the focus on EMEA markets, and the level of strategic oversight and cross-functional collaboration required. **ASSUMPTION:** The comparison to similar roles is based on typical industry structures and job functions within the B2B marketing discipline. --- ### 📝 Sample Projects - Develop and execute a comprehensive email marketing campaign to nurture leads and convert them into sales opportunities - Implement an Account-Based Marketing (ABM) strategy, including personalized content and automated outreach, to target high-value prospects - Collaborate with the BDR sales team to design and optimize outbound prospecting programs, ensuring alignment with overall demand generation goals - Analyze campaign performance data, identify trends, and provide recommendations to improve the ROI of marketing activities **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and represent the types of tasks a Marketing Manager, Demand Generation would be expected to undertake. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current state of the EMEA demand generation program and the key priorities for this role? 2. How does the marketing team collaborate with the sales organization, particularly the BDR team, to optimize the lead conversion process? 3. What are the primary metrics and KPIs used to measure the success of demand generation efforts, and how will my performance be evaluated? 4. What are the opportunities for professional development and career advancement within the marketing team and the broader organization? 5. Can you share more about the company's culture and how it supports employees in achieving a healthy work-life balance? 6. What are the biggest challenges the company is currently facing in the EMEA market, and how would this role be expected to contribute to overcoming them? **ASSUMPTION:** These questions are designed to gather more information about the role, the company's priorities, the marketing-sales alignment, performance metrics, career growth, and work culture, which are all relevant considerations for this position. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To apply for this Marketing Manager, Demand Generation role at Zilliant, review the job description carefully and tailor your resume and cover letter to highlight your relevant experience and skills. Be sure to incorporate the relevant ATS keywords, such as "demand generation," "email marketing," "ABM," and "marketing automation," to optimize your application for the company's applicant tracking system. During the interview process, be prepared to discuss your successful track record in designing and executing demand generation campaigns, your data-driven approach to decision making, and your ability to collaborate effectively with cross-functional teams. Additionally, research the company's market position, products, and culture to demonstrate your alignment with Zilliant's values and growth objectives.