📌 Core Information
🔹 Job Title: Marketing Manager - Dens
🔹 Company: MERIT
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading and overseeing marketing strategy for Germany and the Nordics (Norway and Sweden)
- Developing and executing localised marketing strategies across all channels
- Managing local marketing initiatives, including NPD launches, influencer strategies, events, and PR
- Collaborating with global and localised teams to ensure localised campaigns align with the MERIT brand
- Working in an entrepreneurial environment and building strategy while advising the EU Marketing Director on marketing priorities
ASSUMPTION: This role requires a self-starter with experience in beauty marketing, comfortable working in an entrepreneurial environment, and able to both build strategy and lead execution at the local market level.
📋 Key Responsibilities
✅ Develop, manage, and execute localised marketing strategies to drive brand awareness and sales goals within the region
✅ Project manage local marketing initiatives, including NPD launches, influencer strategies, events, PR, and CRM
✅ Maintain in-depth knowledge of local market trends, demographics, and customer needs, behaviours, and reactions
✅ Manage the local marketing content calendar across cross-functional departments
✅ Produce campaign post-mortems and carry learnings forward to future initiatives
✅ Remain informed on both global and localised goals and leverage information to make informed, data-based marketing decisions
✅ Stay informed about competitors within the region: identify opportunities for differentiation and innovation based on insights
✅ Carefully consider current and future business objectives, opportunities, and costs when making decisions, incorporating short and long-term trade-offs
✅ Proactively anticipate and rectify obstacles to goal achievement using critical problem-solving skills, targeting specific KPIs relevant to the business
ASSUMPTION: The role requires a high level of attention to detail and accuracy in execution of work and tasks, excellent written and verbal communication skills, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in marketing, with at least 3+ years in generalist marketing roles (strong preference for candidates with beauty experience)
Required Skills:
- Proven track record of owning the creation and execution of marketing briefs that resulted in significant ROI
- Thorough understanding of influencer marketing and ability to create campaigns that resonate on social media and gain brand awareness
- Extensive experience developing stories and compelling content to drive conversion
- Ability to effectively partner with and manage local PR agencies
- Strong organisational and project management skills, including proven ability to manage projects and partner with various levels in the organisation
- High-level attention to detail and accuracy in execution of work and tasks
- Excellent written and verbal communication skills
- Ability to effectively communicate with internal teams and external vendors in a way that represents the brand effectively
- Ability to work in a fast-paced environment and work autonomously
- Passion for beauty and ability to demonstrate and motivate teams
Preferred Skills:
- Experience working in the beauty industry
- Fluency in German and/or Norwegian/Swedish
ASSUMPTION: Candidates with beauty industry experience and language proficiency in German and/or Norwegian/Swedish will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Employee discount on MERIT products
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research for similar roles in the beauty industry and the company's size. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2021
Company Description:
- MERIT is a minimalist beauty brand that makes impossible-to-mess-up products for a multi-generational community
- Designed by makeup consumers, MERIT simplifies what it takes to get ready by creating well-edited essentials that help you do more with less
- The company focuses on creating products that are not just another product, but ones that you can live with for years to come
Company Specialties:
- Beauty products
- Minimalist design
- Consumer-focused approach
Company Website: http://www.meritbeauty.com
ASSUMPTION: Working at MERIT offers a dynamic and entrepreneurial environment, with a focus on creating high-quality, consumer-driven beauty products.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the EU Marketing Director
Work Arrangement: Remote, with occasional travel to Germany and the Nordics for events and meetings
Growth Opportunities:
- Potential to grow within the marketing department as the company expands in Europe
- Opportunity to gain experience in international marketing and cross-cultural team management
- Possibility to work on new product launches and brand partnerships
ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to gain international experience in the beauty industry.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Los Angeles, US (HQ); New York, US; Germany; Norway; Sweden
Geographic Context:
- Germany and the Nordics have established beauty markets with unique consumer preferences and trends
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere within these regions
- The role may require occasional travel for events, meetings, and product launches
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely offers a high degree of flexibility and the ability to balance work and personal life, while occasional travel is required to build relationships with local teams and partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the EU Marketing Director
- Final interview with the Global Marketing Director
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Communication and collaboration skills
- Problem-solving and adaptability
- Cultural fit and alignment with MERIT's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the beauty industry
- Demonstrate your understanding of the local market trends and consumer preferences in Germany and the Nordics
- Showcase your ability to work autonomously and manage projects in a remote environment
- Prepare examples of successful marketing campaigns you've led and the results they achieved
ATS Keywords: Marketing Strategy, Project Management, Influencer Marketing, Content Development, Public Relations, CRM, Event Planning, Budget Management, Market Analysis, Team Collaboration, Communication Skills, Problem Solving, Attention to Detail, Self-Direction, Entrepreneurial Mindset, Passion for Beauty
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with MERIT's values. Tailoring your application to the role and company will increase your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with marketing automation, social media management, project management, CRM, and analytics tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Minimalism
- Consumer-focused
- Quality-driven
- Innovation
- Collaboration
Work Style:
- Entrepreneurial
- Adaptable
- Results-driven
- Collaborative
- Data-informed
Self-Assessment Questions:
- Do you thrive in an entrepreneurial environment and enjoy building strategy while leading execution?
- Are you comfortable working remotely and managing projects across different time zones?
- Do you have a passion for beauty and a deep understanding of consumer behaviour?
- Are you able to work autonomously and make data-driven decisions?
ASSUMPTION: Candidates who align with MERIT's values and work style, and who are comfortable working remotely and managing projects across different time zones, will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a remote team across different time zones and cultures
- Balancing global brand guidelines with local market preferences
- Adapting to a fast-paced, entrepreneurial environment
- Occasional travel requirements
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of autonomy and strategic thinking, as well as the ability to execute localised marketing campaigns
- Working in the beauty industry offers unique challenges and opportunities, such as understanding consumer behaviour and trends, and managing influencer relationships
- This role offers the opportunity to grow within the marketing department and gain international experience in the beauty industry
ASSUMPTION: This role is unique in its requirement for both strategic thinking and localised execution, as well as its focus on the beauty industry and international markets.
📝 Sample Projects
- Developing and executing a localised marketing campaign for a new product launch in Germany
- Managing influencer relationships and executing an influencer marketing strategy in the Nordics
- Planning and executing a brand event in collaboration with local teams and retailers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to localised execution and event management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Europe?
- What are the most significant challenges facing the marketing department in Germany and the Nordics?
- How does MERIT support the growth and development of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, challenges, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the beauty industry, and your understanding of the local market trends and consumer preferences in Germany and the Nordics
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
