📌 Core Information
🔹 Job Title: Marketing Manager, Developer
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with remote flexibility)
🔹 Job Type: Full-Time, Hybrid (4+ days per week in office)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years of marketing experience, with at least 2+ years focused on developer marketing, community growth, or platform ecosystems
🔹 Remote Status: Hybrid (4+ days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to grow Snap's AR developer ecosystem
- Leading initiatives and events to engage and retain developers
- Collaborating with various teams for cohesive storytelling and activation
- Championing the developer voice and advocating for their needs, goals, and creative contributions
- Applying strategic judgment to guide decisions, evaluate trade-offs, and influence campaign direction
ASSUMPTION: This role requires a strategic thinker with sound judgment, able to navigate complex challenges and influence direction across cross-functional teams in a fast-moving environment.
📋 Key Responsibilities
✅ Plan & Execute Campaigns: Build and deliver integrated, multi-channel marketing campaigns to grow the Snap AR developer ecosystem
✅ Drive Developer Engagement: Lead initiatives, events, and social activations that attract and retain developers—both established creators and new entrants
✅ Support Product GTM: Collaborate on go-to-market plans for Lens Studio and Spectacles with targeted developer communications
✅ Own Campaign Development: From creative brief to go-live, lead the full campaign lifecycle using sound judgment, cross-functional leadership, and independent decision-making to deliver high-impact work
✅ Partner with Social & Community Teams: Ensure messaging is amplified, relevant, and developer-centric—highlighting creator stories and community moments
✅ Collaborate Cross-Functionally: Sync with Creative, Product, DevRel, Events, Comms, and Brand Marketing to drive cohesive storytelling and activation
✅ Manage Always-On Social: Oversee agency execution to ensure community-first, high-impact content across Snap AR channels
✅ Champion the Developer Voice: Advocate for the needs, goals, and creative contributions of Snap’s developer community in every aspect of marketing
✅ Apply Strategic Judgment: Use data, developer insights, and business context to guide decisions, evaluate trade-offs, and influence campaign direction in a fast-moving environment
✅ Measure & Optimize: Set campaign KPIs, track performance, and apply insights to drive continuous improvement and impact
✅ Drive XFN Alignment: Build strong relationships across Snap’s orgs to coordinate resources, resolve ambiguity, and ensure shared success across product, marketing, and developer goals
ASSUMPTION: This role requires a proactive, hands-on mindset, comfortable rolling up sleeves and driving execution across multiple concurrent launches.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 10+ years of marketing experience, with at least 2+ years focused on developer marketing, community growth, or platform ecosystems
Required Skills:
- Strategic thinking and sound judgment
- Deep understanding and enthusiasm for developer platforms and the evolving landscape of AR, creative tech, and immersive computing
- Strong project management skills across multiple concurrent launches
- Data-driven approach with ability to translate insights into action
- Proven ability to influence and align cross-functional teams
Preferred Skills:
- Proven success in launching technical or developer-facing marketing programs
- Understanding of creative and AR/VR/XR developer communities and toolsets
- Intellectual curiosity and proactive drive to identify new opportunities
- Strong collaboration skills across global teams and external agencies
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the company and the job description.
💰 Compensation & Benefits
Salary Range: $162,000 - $284,000 annually (based on Snap's pay zones and the candidate's location)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages that let you share in Snap’s long-term success
Working Hours: Full-time, with a flexible hybrid work arrangement (4+ days per week in office)
ASSUMPTION: The salary range provided is an estimate based on Snap's pay zones and the candidate's location. Actual compensation may vary based on job-related skills, experience, qualifications, work location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Snap operates in the Software Development industry, with a focus on augmented reality and technology. The company is known for its visual messaging app, Snapchat, as well as its AR platform, Lens Studio, and AR glasses, Spectacles.
Company Size: Snap is a mid-sized company with 5,001-10,000 employees globally. This size allows for a more structured work environment while still offering opportunities for growth and innovation.
Founded: Snap was founded in 2011 and has since grown to become a publicly traded company with a global presence.
Company Description:
- Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- The company's three core products are Snapchat, Lens Studio, and Spectacles.
- Snap's marketing team is on a mission to build a best-in-class international marketing organization, enabling and activating marketing initiatives across the entire Snap Inc. ecosystem.
Company Specialties:
- Augmented reality and technology
- Developer marketing and community growth
- Creative and innovative marketing campaigns
Company Website: careers.snap.com
ASSUMPTION: Snap's company culture values innovation, creativity, and a data-driven approach to decision-making. The company is committed to providing equal employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a strategic mindset and significant experience in marketing, with a focus on developer marketing, community growth, or platform ecosystems.
Reporting Structure: The Marketing Manager, Developer reports to the Global Director, Developer Marketing.
Work Arrangement: This is a hybrid role, requiring employees to work in the office for 4+ days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Snap continues to grow and expand its AR ecosystem, there may be opportunities for the Marketing Manager, Developer to take on additional responsibilities or lead larger teams.
- The company's commitment to innovation and continuous improvement may also present opportunities for professional development and skill-building.
ASSUMPTION: While not explicitly stated, there may be opportunities for the Marketing Manager, Developer to work on high-impact projects that have a significant impact on the company's overall success.
🌍 Location & Work Environment
Office Type: Snap's headquarters is located in Santa Monica, California, with additional offices in cities around the world. The Los Angeles office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US (with remote flexibility)
Geographic Context:
- Los Angeles is a major hub for the technology industry, with a diverse and talented pool of professionals.
- The city offers a vibrant cultural scene, with numerous entertainment, arts, and recreational opportunities.
- Los Angeles has a Mediterranean climate, with mild winters and warm summers, making it an attractive place to live and work year-round.
Work Schedule: Full-time, with a flexible hybrid work arrangement (4+ days per week in office)
ASSUMPTION: While the role is based in Los Angeles, Snap's commitment to a hybrid work arrangement allows for some flexibility in the work location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with the Global Director, Developer Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience with developer marketing, community growth, or platform ecosystems
- Ability to collaborate effectively with cross-functional teams
- Data-driven approach and analytical skills
- Cultural fit and alignment with Snap's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Snap's products, AR technology, and developer communities in your application materials
- Prepare for behavioral interview questions that focus on your experience with developer marketing, community growth, and cross-functional collaboration
- Showcase your strategic thinking and problem-solving skills through examples of past projects or initiatives
- Be prepared to discuss your approach to data-driven decision-making and how you've used data to inform your marketing strategies in the past
ATS Keywords: Developer Marketing, Community Growth, AR, Creative Tech, Project Management, Collaboration, Data-Driven, Strategic Thinking, Cross-Functional Teams, Marketing Campaigns, Product GTM, Developer Engagement
ASSUMPTION: Snap's application process is designed to assess candidates' skills, experience, and cultural fit for the role. The company values a data-driven approach to decision-making and uses this approach in its hiring process as well.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- AR development platforms (e.g., Lens Studio)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs. However, proficiency in marketing automation, analytics, and project management tools is typically required.
👔 Cultural Fit Considerations
Company Values:
- Kind: We are kind to each other and our community
- Smart: We are smart about our business, our technology, and our customers
- Creative: We are creative in our approach to solving problems and opportunities
Work Style:
- Snap values a collaborative and inclusive work environment, with a focus on cross-functional teamwork and open communication
- The company encourages a data-driven approach to decision-making and continuous learning and improvement
- Snap's work style is fast-paced and dynamic, with a focus on innovation and creativity
Self-Assessment Questions:
- Do you align with Snap's values of being kind, smart, and creative in your approach to work and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment that requires continuous learning and adaptation?
- Do you have experience working with cross-functional teams and collaborating effectively to drive cohesive storytelling and activation?
ASSUMPTION: Snap's company culture values innovation, creativity, and a data-driven approach to decision-making. The company is committed to providing equal employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification.
⚠️ Potential Challenges
- The role requires a strategic thinker with sound judgment, able to navigate complex challenges and influence direction across cross-functional teams in a fast-moving environment
- The role may require working with external agencies and vendors to execute marketing campaigns, which can present additional challenges in terms of communication, coordination, and project management
- The hybrid work arrangement may present challenges in terms of maintaining a consistent work-life balance and staying connected with colleagues and team members
- The role may require working with developers and other technical stakeholders, which can present challenges in terms of communication and collaboration
ASSUMPTION: While these challenges are not insurmountable, they require a proactive, strategic mindset and strong communication and collaboration skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on developer marketing and community growth within the AR ecosystem, with a specific emphasis on Snap's AR tools and platforms
- Similar roles in the industry may focus on broader marketing efforts or specific product marketing initiatives, rather than the unique challenges and opportunities presented by the developer community
- Career progression in this role may lead to opportunities in senior marketing leadership or specialized roles within the AR and creative tech industries
ASSUMPTION: While this role is unique in its focus on developer marketing and community growth within the AR ecosystem, it shares many of the same challenges and opportunities as other marketing roles within the technology industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new AR tool or platform within Snap's ecosystem
- Collaborating with product and development teams to create targeted communications and messaging for developer communities
- Partnering with social and community teams to amplify and elevate the voices of AR creators and developers within Snap's ecosystem
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and collaborations that the Marketing Manager, Developer may be involved in, rather than a comprehensive list of all possible responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the developer marketing team, and how this role fits into the broader marketing organization?
- How does the company support the growth and development of its AR ecosystem, and what role does this position play in that strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration and communication, and what tools and processes are in place to support effective teamwork?
- What are the biggest challenges facing the AR developer community, and how is the company addressing them through its marketing efforts?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company's approach to marketing and community engagement within the AR ecosystem.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with developer marketing, community growth, and cross-functional collaboration
- Showcase your strategic thinking and problem-solving skills through examples of past projects or initiatives
- Be prepared to discuss your approach to data-driven decision-making and how you've used data to inform your marketing strategies in the past
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
