📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: iad UK
🔹 Location: Little Hadham, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for iad UK to enhance brand visibility and drive agent recruitment
- Overseeing key events such as the National Convention and Learning & Development Conferences
- Managing internal resources, external agencies, budgets, and vendor relationships
- Collaborating with internal stakeholders, network agents, and external partners to improve market positioning and operational effectiveness
- Analyzing marketing performance and reporting insights to the Managing Director and senior leadership team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proven experience in marketing to drive results in a dynamic and growing organization.
📋 Key Responsibilities
✅ Acting as the guardian of the iad UK brand, ensuring consistency, innovation, and market differentiation through all communications, digital content, promotional materials, and internal messaging
✅ Strategically planning, overseeing, and enhancing the delivery of key annual events to support recruitment, retention, and agent engagement
✅ Leading and managing internal resources, external agencies, budgets, and vendor relationships effectively
✅ Actively engaging and collaborating with internal stakeholders, network agents, and external partners to enhance iad UK’s market positioning, agent experience, and operational effectiveness
✅ Implementing comprehensive marketing performance tracking, regularly reporting insights, metrics, and recommendations to the Managing Director and senior leadership team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Demonstrable senior marketing leadership experience, ideally within Estate Agency or similar service-led industries
Required Skills:
- Proven success in developing and executing high-impact marketing strategies and digital campaigns
- Exceptional proficiency in managing professional social media channels, digital analytics, and content strategy
- Strong creative design acumen with experience using design software like Canva and Adobe InDesign
- Outstanding organisational and project management skills, with experience managing complex events and communications
- Excellent interpersonal skills with a proven ability to effectively influence and collaborate at executive and operational levels
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results and managing teams. Experience in the real estate industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: £35,000 - £38,000 per year
Benefits:
- Flexible working arrangements
- Opportunities for professional development and growth
- Competitive salary and benefits package
Working Hours: Full-time, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 5-10 years of experience in the UK. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: iad UK operates within the real estate industry, focusing on providing support and resources to self-employed estate agents
Company Size: iad UK is part of a larger international organization, iad, with over 9,500 employees globally. This size offers stability and resources while maintaining a dynamic and entrepreneurial spirit
Founded: iad was founded in 2008 and has since grown to become a leading platform for self-employed estate agents, with a strong presence in France and expanding operations in the UK and other countries
Company Description:
- iad UK offers unparalleled autonomy, flexibility, and earning potential to its self-employed estate agents
- The company's innovative approach and supportive culture empower agents, driving exceptional results and continuous growth
- iad UK is committed to providing a fair opportunity to all qualified applicants, regardless of race, gender, religion, sexual orientation, or any other characteristic protected by law
Company Specialties:
- Self-employed estate agent support and resources
- Marketing and branding for real estate professionals
- Event management and networking opportunities
Company Website: www.join-iad.com
ASSUMPTION: iad UK's focus on empowering self-employed estate agents sets it apart in the real estate industry, offering unique opportunities for growth and success to both agents and marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Managing Director and working closely with the senior leadership team
Reporting Structure: The Marketing Manager will lead a team of marketing professionals, managing resources, and collaborating with internal stakeholders and external partners
Work Arrangement: This is a full-time, on-site role based at the company's headquarters in Little Hadham, with flexibility for strategic event attendance and occasional off-site meetings
Growth Opportunities:
- As a senior member of the leadership team, the Marketing Manager will have the opportunity to shape the strategic direction of marketing and contribute to the overall success of iad UK
- The role offers the potential for professional development and growth within the organization
- With iad UK's expanding presence in the UK and international markets, there may be opportunities for career progression and relocation
ASSUMPTION: This role offers a unique opportunity for marketing professionals to make a significant impact on the growth and success of a dynamic and innovative organization within the real estate industry.
🌍 Location & Work Environment
Office Type: iad UK's headquarters in Little Hadham offers a modern and collaborative work environment, with easy access to major transportation links
Office Location(s): Little Hadham, Hertfordshire, United Kingdom
Geographic Context:
- Little Hadham is a village located in the Hertfordshire countryside, approximately 30 miles north of London
- The area offers a mix of rural and urban living, with easy access to both the countryside and the city
- Hertfordshire is a county in southern England, known for its historic towns, picturesque villages, and beautiful countryside
Work Schedule: The Marketing Manager will work a full-time schedule, with flexibility to support strategic event attendance and occasional off-site meetings
ASSUMPTION: The location and work environment at iad UK's headquarters in Little Hadham offer a pleasant and collaborative setting, with easy access to major transportation links and a mix of rural and urban living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Face-to-face interview with the Managing Director and/or other senior team members
- Final interview or assessment, if required
Key Assessment Areas:
- Marketing strategy and digital campaign development
- Event management and stakeholder engagement
- Leadership skills and team management
- Cultural fit and alignment with iad UK's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and iad UK's unique value proposition
- Prepare examples of your marketing campaigns, events, or other relevant projects to discuss during the interview
- Research iad UK's company culture and be prepared to discuss how your personal values align with the organization's mission and values
ATS Keywords: Marketing strategy, digital campaigns, event management, stakeholder engagement, leadership, team management, real estate industry, iad UK
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing expertise, leadership skills, and cultural fit with iad UK's values and mission.
🛠️ Tools & Technologies
- Canva and Adobe InDesign for creative design
- Social media management platforms (e.g., Hootsuite, Buffer)
- Digital analytics tools (e.g., Google Analytics, social media analytics)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in using relevant marketing tools and technologies to drive results and improve operational efficiency.
👔 Cultural Fit Considerations
Company Values:
- Autonomy: iad UK empowers its agents and employees to take ownership of their roles and drive results
- Innovation: The company encourages creativity, experimentation, and continuous improvement
- Collaboration: iad UK fosters a supportive and collaborative work environment, with a focus on teamwork and mutual success
Work Style:
- Dynamic and entrepreneurial: iad UK values initiative, innovation, and a proactive approach to problem-solving
- Results-driven: The company prioritizes outcomes and impact, with a focus on driving measurable results
- Adaptable: iad UK's fast-paced and growing environment requires employees to be flexible, adaptable, and responsive to change
Self-Assessment Questions:
- Do you thrive in an environment that values autonomy and empowers employees to take ownership of their roles?
- Are you comfortable working in a fast-paced and growing organization, with a focus on driving results and continuous improvement?
- Do you enjoy collaborating with others and contributing to a supportive and inclusive work environment?
ASSUMPTION: iad UK's company culture is built on a foundation of autonomy, innovation, and collaboration, with a focus on empowering employees to drive results and contribute to the organization's success.
⚠️ Potential Challenges
- The Marketing Manager will need to balance strategic planning with hands-on execution, requiring strong organizational skills and the ability to work effectively under pressure
- The role may involve occasional travel for strategic event attendance and off-site meetings
- The real estate industry can be competitive and dynamic, requiring the Marketing Manager to stay up-to-date with market trends and adapt strategies accordingly
- The Marketing Manager will need to collaborate effectively with internal stakeholders, network agents, and external partners, requiring strong interpersonal and communication skills
ASSUMPTION: The Marketing Manager will need to be adaptable, results-driven, and skilled in stakeholder management to succeed in this role and contribute to iad UK's ongoing success.
📈 Similar Roles Comparison
- Unlike traditional real estate agencies, iad UK focuses on empowering self-employed estate agents, offering unique opportunities for growth and success to both agents and marketing professionals
- The real estate industry is competitive and dynamic, with a focus on innovation, technology, and customer experience
- Career progression in iad UK may involve opportunities for relocation and expansion into international markets, as the organization continues to grow and expand its presence
ASSUMPTION: iad UK's unique business model and focus on empowering self-employed estate agents set it apart in the real estate industry, offering unique opportunities for marketing professionals to drive results and contribute to the organization's success.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive agent recruitment and brand awareness
- Managing the planning and delivery of iad UK's National Convention, including logistics, speaker management, and event promotion
- Analyzing marketing performance data to identify trends, optimize strategies, and improve operational efficiency
ASSUMPTION: The Marketing Manager will be expected to lead and contribute to a wide range of projects, requiring strong strategic planning, hands-on execution, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role contributes to that strategy?
- How does iad UK support the professional development and growth of its marketing team members?
- Can you provide examples of how iad UK's company culture empowers employees to drive results and contribute to the organization's success?
- What are the key priorities for this role in the first 90 days, and how will the Marketing Manager be supported in achieving these goals?
- How does iad UK collaborate with its network agents and external partners to enhance the agent experience and improve operational effectiveness?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to iad UK's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on iad UK's unique value proposition and the real estate industry
- Prepare examples of your marketing campaigns, events, or other relevant projects to discuss during the interview
- Research iad UK's company culture and be prepared to discuss how your personal values align with the organization's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
