Marketing Manager, Digital Content

📌 Core Information

🔹 Job Title: Marketing Manager, Digital Content

🔹 Company: Stantec

🔹 Location: Chicago, IL, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of digital content specialists to create engaging, on-brand marketing materials
• Managing a complex content pipeline and ensuring timely delivery of high-quality work
• Improving organic search traffic through effective storytelling, SEO strategies, and data-driven insights
• Collaborating with cross-functional teams to publish and report on multi-format digital content marketing

ASSUMPTION: This role requires a strong blend of digital content creation, marketing, and project management skills. A successful candidate will be comfortable working with various teams and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage a team of writers to create digital content that informs audiences about the company and its projects

✅ Oversee content deliverables and improve organic search traffic through effective storytelling and SEO strategies

✅ Report on content performance related to SEO, AI search, and engagement

✅ Translate complex ideas into dynamic, engaging, and on-brand marketing copy

✅ Partner with cross-functional teams to publish and report on multi-format digital content marketing

✅ Audit and redevelop existing digital marketing content

✅ Develop and maintain processes, style guides, and templates to support digital publishing

✅ Provide voice, style, and writing training in meetings, presentations, and through coaching

✅ Pursue consistency across all publishing channels, injecting key strategic and brand messaging

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and team leadership. The ideal candidate will be comfortable balancing these responsibilities and driving results through their team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5-10 years of experience in digital content creation, marketing, or a related role

Required Skills:

• Proven experience in digital content creation and management
• Strong understanding of SEO strategies and data analytics
• Excellent project management skills
• Proficient in project management tools (e.g., Asana, Trello, JIRA)
• Excellent leadership, coaching, and mentoring skills
• Strong communication and collaboration skills

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of HTML and CSS

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (Based on industry standards for a Marketing Manager role in Chicago with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stantec operates in the industrial machinery manufacturing industry, providing professional design and consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, and project management.

Company Size: Stantec is a large company with over 15,000 employees and 200 offices worldwide. This size offers opportunities for career growth and diverse project exposure.

Founded: 1954, as Stanley Associates Engineering Ltd. in Western Canada. The company has since grown and expanded its services globally.

Company Description:

• Stantec provides integrated service delivery, offering professional services throughout the entire infrastructure and facility life cycle
• The company is committed to balancing economic, environmental, and social responsibilities, focusing on sustainable solutions
• Stantec works with various clients, including international funding institutions, utility companies, and multi-national corporations

Company Specialties:

• Infrastructure and facility life cycle services
• Sustainable design and consulting
• International project experience

Company Website: stantec.com

ASSUMPTION: Stantec's large size and diverse project portfolio provide ample opportunities for career growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing or a similar role.

Reporting Structure: The Marketing Manager, Digital Content will oversee a team of digital content specialists and may collaborate with other marketing teams, designers, and project managers.

Work Arrangement: This role is on-site, with the primary office located in Chicago, IL. Some flexibility may be available for remote work, depending on the company's policies and project demands.

Growth Opportunities:

• Advancement to a senior marketing role, such as Director of Marketing or Vice President of Marketing
• Expansion into other areas of marketing, such as brand management, product marketing, or market research
• Opportunities to lead larger teams or manage multiple projects

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters, located in the Stantec Centre in Edmonton, Alberta, Canada. The Chicago office is one of many international locations.

Office Location(s): 10160-112 ST NW, Edmonton, Alberta T5K 2L6, CA

Geographic Context:

• Chicago is a major city with a diverse economy, offering ample opportunities for networking and professional growth
• The city is known for its vibrant culture, arts, and entertainment scenes
• Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The Chicago office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with key stakeholders to discuss career goals and fit within the team

Key Assessment Areas:

• Content creation and management skills
• SEO and data analytics knowledge
• Project management and leadership abilities
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of your digital content creation and management work, such as blog posts, articles, or case studies
• Demonstrate your understanding of SEO strategies and data analytics in your application materials

ATS Keywords: Digital Content, SEO Strategy, Data Analytics, Project Management, Content Creation, Team Leadership, Content Performance Reporting, Storytelling, Marketing Copy, Cross Functional Collaboration, Content Auditing, Process Development, Style Guides, Training, Brand Messaging

ASSUMPTION: Stantec's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and leadership abilities.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• SEO tools like SEMrush, Ahrefs, or Moz
• Project management tools like Asana, Trello, or JIRA
• Marketing automation tools such as HubSpot, Marketo, or Pardot

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the project and the company's preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Safety: We prioritize the safety and well-being of our employees, clients, and communities
• Quality: We deliver high-quality, innovative solutions that meet or exceed client expectations
• Community: We foster a culture of collaboration, inclusion, and diversity
• Sustainability: We are committed to sustainable practices and responsible business operations

Work Style:

• Collaborative: Stantec values teamwork and cross-functional collaboration
• Adaptable: The company encourages employees to be flexible and adaptable in their roles
• Innovative: Stantec fosters a culture of continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a strong commitment to sustainability and responsible business practices?

ASSUMPTION: Stantec's company culture emphasizes safety, quality, community, and sustainability. Candidates who align with these values and work styles will be well-suited to the organization.

⚠️ Potential Challenges

• Managing a complex content pipeline with tight deadlines
• Balancing the need for creativity with adherence to brand guidelines and SEO best practices
• Collaborating effectively with cross-functional teams, including designers, project managers, and other marketing professionals
• Adapting to changes in the digital landscape and staying up-to-date with the latest trends and best practices

ASSUMPTION: The Marketing Manager, Digital Content role presents unique challenges that require strong project management, leadership, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Manager or Content Marketing Manager position, with a focus on digital content creation and management
• Unlike some marketing roles, this position requires a strong blend of creative, strategic, and project management skills
• Career progression may involve moving into a senior marketing role, such as Director of Marketing or Vice President of Marketing

ASSUMPTION: The Marketing Manager, Digital Content role is similar to other marketing management positions, but with a unique focus on digital content creation and management.

📝 Sample Projects

• Developing and executing a content marketing strategy to improve organic search traffic for a key service line
• Managing a team of writers to create and publish a series of blog posts, articles, and case studies showcasing the company's expertise and thought leadership
• Collaborating with designers and project managers to create engaging, on-brand marketing materials for a major project launch

ASSUMPTION: The Marketing Manager, Digital Content role involves a variety of projects that require strong leadership, creativity, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital content marketing efforts?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your digital content creation and management work, such as blog posts, articles, or case studies
• Demonstrate your understanding of SEO strategies and data analytics in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.