Marketing Manager - Digital - Social Media

📌 Core Information

🔹 Job Title: Marketing Manager - Digital - Social Media

🔹 Company: Weekday AI

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies across multiple platforms
• Leading YouTube channel growth and optimization
• Planning, scripting, and producing high-quality video content
• Managing paid social and YouTube ad campaigns
• Collaborating cross-functionally to create multimedia content

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision-making and community engagement.

📋 Key Responsibilities

✅ Social Media Strategy & Execution: Develop and execute social media strategies, monitor performance, and refine content based on analytics and trends.

✅ YouTube Channel Management: Lead YouTube channel growth, optimize content, and ensure alignment with brand tone and audience interests.

✅ Video Production & Content Creation: Plan, script, and produce high-quality video content, and collaborate with teams to create multimedia content.

✅ Community Engagement & Social Amplification: Implement organic and paid strategies to boost reach, actively manage interactions, and build a strong online community.

✅ Campaign & Performance Management: Manage and optimize paid social and YouTube ad campaigns, and provide insights and reporting to guide future initiatives.

✅ Influencer & Media Relations: Identify and engage with influencers, journalists, and media outlets to promote brand campaigns and corporate news.

✅ Event Marketing Support: Contribute to the planning and promotion of virtual and in-person events through content creation, vendor coordination, and event-specific digital campaigns.

✅ Innovation & Trend Analysis: Stay current with evolving trends in video marketing, social media, and digital tools, and recommend and implement new platforms and strategies.

ASSUMPTION: This role requires a dynamic and creative individual who can balance strategic thinking with hands-on execution, with a passion for storytelling and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience of 4-10 years in digital marketing, particularly in social media management and video content creation.

Required Skills:

• Proven experience in digital marketing, particularly in social media management and video content creation
• Strong communication skills with the ability to craft compelling and engaging content
• Data-savvy with experience in campaign analysis and optimization
• Creative thinker with a proactive approach to storytelling and content innovation
• Strong project management skills and ability to collaborate cross-functionally

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong portfolio showcasing their video content creation and social media management skills.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Based on experience and industry standards)

Benefits:

• Health insurance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for marketing managers in Mumbai.

📌 Applicant Insights

🔍 Company Context

Industry: Weekday AI is a YC-backed recruitment startup focused on curating top jobs from premium YC and VC-backed startups.

Company Size: Small (11-50 employees) - A small company size offers a more intimate work environment, closer collaboration, and faster decision-making.

Founded: 2022 - Weekday AI is a relatively new startup with a short history but a promising future.

Company Description:

• Hand-curated jobs from premium YC and VC-backed startups
• Focus on quality over quantity, ensuring applicants see relevant and high-potential opportunities
• Leverages YC's network and resources to connect with top startups and job seekers

Company Specialties:

• Recruitment
• Startup ecosystem
• YC network

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on quality and curation sets it apart from other job boards, offering applicants a more targeted and relevant job search experience.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision-making and community engagement.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.

Work Arrangement: On-site with flexible working hours and remote work options available - This arrangement allows for a balance between collaboration and remote work, offering flexibility and work-life balance.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Marketing Manager or Director of Marketing
• Expansion into related roles, such as Brand Manager or Content Marketing Manager
• Potential to take on more strategic or leadership responsibilities within the marketing department

ASSUMPTION: This role offers growth opportunities through skill development, increased responsibility, and potential career progression within the marketing department.

🌍 Location & Work Environment

Office Type: Co-working space - Weekday AI operates from a co-working space, offering a dynamic and collaborative work environment.

Office Location(s): Mumbai - Weekday AI's primary office is located in Mumbai, with potential for remote work or additional office locations in the future.

Geographic Context:

• Mumbai is a major metropolitan city with a thriving startup ecosystem and diverse cultural scene
• The city offers a mix of urban and suburban living options, with easy access to public transportation
• Mumbai's tropical climate offers warm weather year-round, with monsoon seasons from June to September

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available - This schedule offers a balance between structured work hours and flexibility for personal commitments.

ASSUMPTION: Weekday AI's co-working space offers a collaborative and innovative work environment, with easy access to networking opportunities and resources.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or a senior leader
• Job offer

Key Assessment Areas:

• Communication skills and ability to craft engaging content
• Data analysis and campaign optimization skills
• Cultural fit and alignment with Weekday AI's values
• Problem-solving and strategic thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media management and video content creation skills
• Include relevant metrics and achievements from previous roles to demonstrate your impact
• Showcase your understanding of Weekday AI's mission and how your skills align with the role's requirements
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Social media marketing, video production, YouTube strategy, content creation, paid campaigns, community engagement

ASSUMPTION: Weekday AI's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Curated - Focus on quality over quantity in everything we do
• Innovative - Embrace new ideas and approaches to problem-solving
• Collaborative - Work together to achieve our goals and support each other's success

Work Style:

• Data-driven - Make informed decisions based on data and analytics
• Creative - Think outside the box and approach problems from unique angles
• Adaptable - Embrace change and pivot as needed to achieve our goals

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content and driving results through social media campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Weekday AI values candidates who are data-driven, creative, and adaptable, with a strong focus on collaboration and quality.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced and ever-evolving social media landscape
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Adapting to a small company environment with limited resources and a fast-paced work culture

ASSUMPTION: This role may present challenges in managing multiple tasks and platforms, keeping up with industry trends, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media management and video content creation
• Compared to other marketing roles, this position offers more hands-on execution and less focus on strategic planning and management
• Career progression in this role may involve expanding into related marketing roles or taking on more strategic responsibilities within the marketing department

ASSUMPTION: This role differs from traditional marketing roles in its focus on social media management and video content creation, offering a unique blend of strategic thinking and hands-on execution.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product, including content creation, paid advertising, and community engagement
• Creating a series of engaging video tutorials to educate users on a new software feature, including scripting, production, and editing
• Managing a YouTube channel, including content planning, uploads, and optimization, to drive viewer engagement and growth

ASSUMPTION: These sample projects demonstrate the hands-on and strategic aspects of the role, highlighting the candidate's ability to create engaging content, manage campaigns, and optimize performance.

❓ Key Questions to Ask During Interview

• How does Weekday AI support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Weekday AI measure the success of its social media and video content strategies?
• What opportunities are there for collaboration and cross-functional work within the company?
• How does Weekday AI approach innovation and staying ahead of industry trends in social media and video marketing?

ASSUMPTION: These interview questions help candidates assess the company's commitment to employee growth, the role's priorities and expectations, and the company's approach to innovation and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your social media management and video content creation skills, including relevant metrics and achievements
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and expectations for the role
• If applicable, prepare a portfolio or examples of your video content creation and social media management work
• Follow up with the hiring manager within 2-3 business days after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.