Marketing Manager (Direct Public Funding)

📌 Core Information

🔹 Job Title: Marketing Manager (Direct Public Funding)

🔹 Company: Ayming

🔹 Location: Levallois-Perret, Île-de-France, France

🔹 Job Type: Full-time, Hybrid

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Can be based in any of our European offices

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for the Direct Public Funding Global Practice
• Collaborating with cross-functional teams across multiple countries
• Leading content creation and management
• Optimizing lead generation campaigns
• Supporting sales channels to enhance communication and effectiveness

ASSUMPTION: This role requires a high level of collaboration and project management skills to work effectively with international teams and stakeholders.

📋 Key Responsibilities

✅ Create and roll out marketing plans with cross-functional teams

✅ Develop and implement marketing strategies for the Global Practice

✅ Conduct market intelligence, including buyer personas, competitive landscape, and market trends

✅ Build, deploy, and maintain a marketing toolkit for quick action plans and offering launches

✅ Lead content creation and management, ensuring it resonates across different markets

✅ Design and execute lead generation campaigns, leveraging data analytics to optimize performance

✅ Oversee the use of Salesforce for lead and business conversion, ensuring accurate data and efficient processes

✅ Support cross-departmental sales channels and national cross-sell programs

✅ Monitor and report on campaign performance, providing insights for continuous improvement

✅ Support public affairs and partnerships activities via public speaking and thought leadership content

ASSUMPTION: This role requires a strong understanding of content management, SEO, and CRM systems, particularly Salesforce.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: Minimum 5 years in digital marketing, with a focus on B2B environments

Required Skills:

• Extensive experience designing lead generation programs
• Excellent written and verbal communication skills in English; proficiency in French and/or another European language is highly desirable
• Strong understanding of content management and SEO
• Proficiency in CRM systems, particularly Salesforce
• Demonstrated ability to lead and motivate international teams

Preferred Skills:

• Design capabilities on InDesign/Canva
• Experience with performance marketing and ROI reporting
• Sharp negotiation tactics
• Problem-solving attitude and high listening/understanding skills
• High capacity to deliver quickly, based on pre-set tools

ASSUMPTION: Candidates with experience in business consulting or services, as well as those familiar with the public funding landscape, will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Flexible working hours
• possibility to work remotely

Working Hours: Full-time, with flexible hours and the possibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on Innovation, HR, and Taxes

Company Size: 1,001-5,000 employees, providing a large network of resources and opportunities for growth

Founded: 1984, with a proven track record of providing leadership and insight for over 30 years

Company Description:

• Partners with businesses and institutions around the world to unlock lasting value
• Translates complex policy into opportunities and manages transformation that comes with growth
• Goes beyond consulting, collaborating in the field with clients of all sizes and sectors

Company Specialties:

• Business Performance Consulting
• Finance & Innovation Performance
• HR Performance
• R&D Tax credit
• Funds and Grants

Company Website: ayming.com

ASSUMPTION: Ayming's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: Reports directly to the Global Marketing Director, with close collaboration with the Direct Public Funding Global Practice leadership team

Work Arrangement: Hybrid, with the possibility to work remotely and the expectation of occasional travel for international meetings and events

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunity to work on international projects and gain experience in a global environment
• Possibility to transition into other areas of the business, such as consulting or client management

ASSUMPTION: This role offers a unique opportunity to gain experience in a global marketing function within a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity

Office Location(s): Levallois-Perret, Île-de-France, France (with the possibility to work remotely and travel to other European offices)

Geographic Context:

• Levallois-Perret is a suburb of Paris, offering a mix of urban and suburban living
• Close proximity to public transportation, shopping, and dining options
• Easy access to international airports for travel

Work Schedule: Full-time, with flexible hours and the possibility to work remotely

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, allowing employees to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional team collaboration
• Content creation and management
• Lead generation and campaign optimization
• CRM management and data analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with lead generation programs and CRM systems
• Demonstrate your ability to work effectively in a global and collaborative environment
• Showcase your problem-solving skills and ability to think creatively

ATS Keywords: Digital Marketing, B2B Marketing, Lead Generation, Content Management, SEO, CRM Systems, Salesforce, Project Management, Data Analysis, Communication Skills, Team Leadership, Negotiation Skills, Problem Solving, Performance Marketing, Creative Thinking, Cross-Functional Collaboration

ASSUMPTION: Ayming's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• InDesign/Canva
• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Trust
• Collaboration
• Innovation
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Committed to professional development and growth

Self-Assessment Questions:

• Do you thrive in a collaborative and international environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a proven track record of driving results and optimizing performance?

ASSUMPTION: Ayming values employees who are passionate about their work, committed to continuous learning, and dedicated to driving results in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams across different time zones
• Keeping up with the fast-paced and dynamic nature of the marketing industry
• Balancing the demands of international projects and local market requirements
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on lead generation and CRM management
• This role offers the opportunity to work in a global environment and gain experience in multiple markets
• Career progression may involve transitioning into other areas of the business, such as consulting or client management

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and global company.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new offering
• Optimizing lead generation campaigns to improve conversion rates and ROI
• Conducting market research and analysis to identify new opportunities for the Direct Public Funding Global Practice

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Direct Public Funding Global Practice?
• What are the key priorities for the first 90 days in this role?
• How does Ayming support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the Direct Public Funding Global Practice, and how can this role address them?
• How does Ayming foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ayming careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Ayming's business and the Direct Public Funding Global Practice
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.