📌 Core Information
🔹 Job Title: Marketing Manager (Direct Public Funding)
🔹 Company: Ayming
🔹 Location: Levallois-Perret, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (can be based in any of our European offices)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for the Direct Public Funding Global Practice
- Collaborating with cross-functional teams across multiple countries
- Leading content creation and management
- Optimizing lead generation campaigns
- Supporting sales channels and enhancing their communication and pitch effectiveness
ASSUMPTION: This role requires a high level of collaboration and project management skills to coordinate efforts across multiple countries and teams.
📋 Key Responsibilities
✅ Create and roll out marketing plans with cross-functional teams
✅ Develop and implement marketing strategies for the Global Practice
✅ Conduct market intelligence, including buyer personas, competitive landscape, and market trends
✅ Build, deploy, and maintain a marketing toolkit to inform clients and prospects about new opportunities and launch offerings in various countries
✅ Lead content creation and management, ensuring it resonates across different markets and deploy them together with local teams
✅ Design and execute lead generation campaigns, leveraging data analytics to optimize performance
✅ Oversee the use of Salesforce for lead and business conversion, ensuring accurate data and efficient processes
✅ Support sales channels and national cross-sell programs
✅ Monitor and report on campaign performance, providing insights for continuous improvement
✅ Support public affairs and partnerships activities via public speaking and writing thought leadership content
ASSUMPTION: This role requires strong communication, project management, and data analysis skills to effectively manage multiple responsibilities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: Minimum 5 years in digital marketing, with a focus on B2B environments
Required Skills:
- Extensive experience designing lead generation programs
- Excellent written and verbal communication skills in English
- Strong understanding of content management and SEO
- Proficiency in CRM systems, particularly Salesforce
- Demonstrated ability to lead and motivate international teams
Preferred Skills:
- Proficiency in additional European languages
- Design capabilities on InDesign/Canva
ASSUMPTION: Candidates with experience in a multinational environment and familiarity with public funding processes may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (35 hours/week), flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on Innovation, HR, and Taxes
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1986, with a proven track record of providing leadership and sharing insight that stretches back over 30 years
Company Description:
- As a professional services company, Ayming partners with businesses and institutions around the world to unlock lasting value, year after year
- Translating complex policy into opportunities, while managing the transformation that comes with growth
- Collaborating in the field with clients of all sizes and sectors to deliver tangible results across Innovation, HR, and Taxes, driven by expertise and trust – now and for years to come
Company Specialties:
- Business Performance Consulting
- Finance & Innovation Performance
- HR Performance
- R&D Tax credit
- Funds and Grants
Company Website: ayming.com
ASSUMPTION: Ayming's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Global Practice Leader for Direct Public Funding and collaborates with cross-functional teams across multiple countries
Work Arrangement: Remote OK, with the option to work from any of Ayming's European offices
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on international projects and expand industry knowledge
- Possibility to progress to a more senior role within the company, such as Marketing Director or Global Practice Leader
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in multiple European locations
Office Location(s): Levallois-Perret, Île-de-France, France (with additional offices in London, Madrid, Lisbon, Warsaw, Houston, Prague, Bratislava, Brussels, Düsseldorf, Vaughan, Vancouver, Montreal, Barcelona, Valencia, Lyon, Toulouse, Rennes, Milan, and Lille)
Geographic Context:
- Levallois-Perret is a suburban commune in the western suburbs of Paris, offering a mix of urban and suburban living
- Close proximity to Paris provides access to cultural attractions, international airports, and excellent public transportation
- European offices offer opportunities for travel and international collaboration
Work Schedule: Full-time (35 hours/week), with flexible hours and remote work options available
ASSUMPTION: The location and work environment at Ayming provide a dynamic and multicultural setting for employees, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the Global Practice Leader
- Final interview with the company's Executive Committee
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional team collaboration
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of Ayming's business and the Direct Public Funding Global Practice
ATS Keywords: Digital Marketing, B2B Marketing, Lead Generation, Content Management, SEO, CRM Systems, Salesforce, Project Management, Data Analysis, Communication Skills, Team Leadership, Negotiation Skills, Problem Solving, Performance Marketing, Creative Thinking, Cross-Functional Collaboration
ASSUMPTION: Ayming's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- InDesign/Canva (optional)
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as Ayming provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Trust
- Collaboration
- Innovation
- Performance
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, multinational environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you possess strong communication skills and the ability to adapt your message to different audiences and markets?
ASSUMPTION: Ayming values employees who are adaptable, collaborative, and committed to delivering high-quality results in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, multinational work environment
- Developing and implementing marketing strategies across diverse markets and cultures
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on cross-functional team collaboration and international project management
- Industry-specific context: Ayming's focus on business consulting and services requires a strong understanding of complex policy and the ability to translate it into opportunities for clients
- Career path comparison: This role offers significant growth potential, with opportunities to progress to more senior marketing or global leadership positions within the company
ASSUMPTION: This role is well-suited for marketing professionals with experience in a multinational environment and a strong interest in business consulting and services.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new service offering across multiple countries
- Conducting market research and competitive analysis to inform marketing strategy and improve market share
- Optimizing lead generation campaigns and improving conversion rates through data analysis and A/B testing
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing manager role at Ayming.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the Direct Public Funding Global Practice?
- What are the most pressing marketing challenges facing the Global Practice, and how can this role address them?
- How does Ayming support the professional development and growth of its marketing team members?
- What opportunities exist for international travel and collaboration within this role?
- How does Ayming measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the success of the Direct Public Funding Global Practice.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing achievements and the impact you've made in previous roles
- Research Ayming's business and the Direct Public Funding Global Practice to demonstrate your understanding of the company and the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
