📌 Core Information
🔹 Job Title: Marketing Manager, DTC Product Marketing
🔹 Company: The National Football League
🔹 Location: Inglewood, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy and execution for the DTC portfolio
- Collaborating with internal teams and external partners
- Developing and implementing fan-first marketing initiatives
- Managing relationships with stakeholders and cross-functional teams
- Optimizing campaigns and ensuring alignment with business goals
ASSUMPTION: This role requires a strong strategic mindset, creative instincts, and excellent communication skills. Experience in entertainment or subscription-based products is preferred.
📋 Key Responsibilities
✅ Lead marketing strategy and execution for the DTC portfolio, from planning to launch to optimization
✅ Manage relationships with internal stakeholders and cross-functional teams to ensure campaign alignment
✅ Oversee campaign development across owned and paid channels, including briefing, creative approvals, and shoot execution
✅ Drive the development of promotional plans and manage creative asset delivery for both on-platform and off-platform touchpoints
✅ Collaborate with media partners and internal teams to inform cross-channel audience strategies
✅ Translate fan insights and data into compelling marketing strategies
✅ Craft clear and inspiring marketing briefs for internal teams and external agencies
✅ Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals
✅ Support executive communication and internal rollout of marketing initiatives
✅ Mentor junior team members and provide project leadership where needed
ASSUMPTION: This role requires a strong understanding of marketing principles, data-driven decision making, and the ability to manage multiple high-stakes projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, preferably in entertainment or subscription-based products
Required Skills:
- Strategic mindset with a track record of translating insights into action
- Creative instincts and experience managing campaigns from ideation to execution
- Excellent communication and storytelling skills (copywriting experience a plus)
- Highly organized with a commitment to operational rigor and accuracy
- Strong time management skills and the ability to juggle multiple high-stakes projects
Preferred Skills:
- Passion for sports and an understanding of its role in culture
- Background in subscription models, streaming, DTC platforms, and product marketing
- Hands-on experience with personalization, testing, measurement, and optimization
- Comfort using AI and emerging technologies that scale and benefit the consumer
- Experience working in fast-paced, cross-functional environments
ASSUMPTION: This role requires a proactive, enthusiastic attitude, and the ability to thrive in a dynamic, team-oriented environment.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (based on experience and qualifications)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off and flexible work arrangements
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 1,001-5,000 employees
Founded: 1920
Company Description:
- Headquartered in New York City, the NFL expands across the nation and the globe with offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ.
- The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. International offices are located in the UK, Germany, China, Mexico & Canada.
- The NFL is the industry leader on a wide range of fronts, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board.
Company Specialties:
- Football
- Sports
- Digital Media
- Engineering
- Entertainment
- Media
- Marketing
- Community
- Technology
- and Sponsorship
Company Website: www.nfl.com
ASSUMPTION: Working at the NFL offers a unique opportunity to be part of a high-profile, dynamic organization with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Director of DTC Marketing or a similar role
Work Arrangement: On-site, with occasional remote work for specific projects or meetings
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the DTC Marketing team
- Opportunities to work on high-profile projects and collaborate with senior leadership
- Potential to transition into a management role as the team grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the DTC portfolio and the broader NFL marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Inglewood, California
Geographic Context:
- Inglewood is a suburb of Los Angeles, offering a mix of urban and suburban living
- The area is known for its diverse population and cultural attractions
- The NFL headquarters is located in the heart of the city, providing easy access to amenities and public transportation
Work Schedule: Standard full-time work schedule, with occasional flexibility for remote work or adjusted hours
ASSUMPTION: The work environment at the NFL is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.
💼 Cultural Fit Considerations
Company Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Work Style:
- Collaborative and team-oriented, with a strong emphasis on open communication and active listening
- Adaptable and resilient, with a willingness to take on new challenges and learn from setbacks
- Results-driven, with a focus on delivering high-quality work and achieving organizational goals
- Innovative and forward-thinking, with a commitment to continuous improvement and growth
Self-Assessment Questions:
- How do you align with the NFL's core values, particularly 'Respect' and 'Integrity'?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment like the NFL?
- How do you balance innovation and adaptability with a focus on delivering consistent, high-quality results?
ASSUMPTION: Success in this role requires a strong cultural fit, with candidates who embody the NFL's core values and thrive in a dynamic, team-oriented environment.
⚠️ Potential Challenges
- Managing multiple high-stakes projects and tight deadlines
- Navigating a complex, matrixed organization with numerous stakeholders
- Adapting to a rapidly changing media landscape and consumer behavior
- Balancing the need for innovation with the requirement to maintain consistent, high-quality results
ASSUMPTION: While this role presents significant challenges, it also offers substantial opportunities for growth and impact, particularly for candidates with strong problem-solving skills and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- This role is similar to other marketing management positions in the entertainment and sports industries, with a focus on campaign development, brand strategy, and media planning.
- However, the NFL's unique position in the sports landscape and its global reach set this role apart from similar positions in other organizations.
- The NFL's emphasis on innovation, technology, and data-driven decision making also differentiates this role from similar positions in more traditional industries.
ASSUMPTION: Candidates should consider their fit for the unique aspects of this role, including the NFL's global reach, its focus on innovation, and the dynamic, fast-paced nature of the organization.
📝 Key Questions to Ask During Interview
- How do you approach managing multiple high-stakes projects and tight deadlines?
- Can you describe a time when you navigated a complex, matrixed organization and successfully managed multiple stakeholders?
- How do you stay informed about changes in the media landscape and consumer behavior, and how do you adapt your marketing strategies accordingly?
- How do you balance innovation with the need for consistent, high-quality results, and can you provide an example of a time when you successfully achieved both?
- How do you ensure that your marketing strategies align with the NFL's core values, particularly 'Respect' and 'Integrity'?
ASSUMPTION: Candidates should prepare thoughtful, specific responses to these questions, drawing on their relevant experience and demonstrating their understanding of the unique aspects of this role.
🛠 Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in these tools is not required but is highly desirable, as they are commonly used in marketing roles and can significantly impact productivity and efficiency.
👔 Cultural Fit Questions
Company Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
Work Style:
- Collaborative and team-oriented, with a strong emphasis on open communication and active listening
- Adaptable and resilient, with a willingness to take on new challenges and learn from setbacks
- Results-driven, with a focus on delivering high-quality work and achieving organizational goals
- Innovative and forward-thinking, with a commitment to continuous improvement and growth
Self-Assessment Questions:
- How do you align with the NFL's core values, particularly 'Respect' and 'Integrity'?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment like the NFL?
- How do you balance innovation and adaptability with a focus on delivering consistent, high-quality results?
ASSUMPTION: Success in this role requires a strong cultural fit, with candidates who embody the NFL's core values and thrive in a dynamic, team-oriented environment.
⚠️ Potential Challenges
- Managing multiple high-stakes projects and tight deadlines
- Navigating a complex, matrixed organization with numerous stakeholders
- Adapting to a rapidly changing media landscape and consumer behavior
- Balancing the need for innovation with the requirement to maintain consistent, high-quality results
ASSUMPTION: While this role presents significant challenges, it also offers substantial opportunities for growth and impact, particularly for candidates with strong problem-solving skills and a proactive, adaptable mindset.
📝 Key Assessment Areas
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Adaptability and resilience
- Communication and collaboration skills
- Data-driven decision making
- Project management and organizational skills
ASSUMPTION: The NFL places a strong emphasis on assessing candidates' strategic thinking, creativity, adaptability, and communication skills, as these are critical for success in this role.
🛠 Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in these tools is not required but is highly desirable, as they are commonly used in marketing roles and can significantly impact productivity and efficiency.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the NFL's careers portal
- Phone or video screen with an HR representative
- In-depth behavioral interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Adaptability and resilience
- Communication and collaboration skills
- Data-driven decision making
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research the NFL's mission, values, and recent marketing campaigns to demonstrate your understanding of the organization
- Practice common interview questions and answers to build confidence and refine your responses
- Prepare questions to ask the interviewer about the role, the team, and the NFL's marketing strategy
ASSUMPTION: The NFL's interview process is comprehensive and rigorous, designed to identify candidates who align with the organization's core values and have the skills required for success in this role.
🛠 ATS-optimized Keywords
- Marketing Manager
- DTC Product Marketing
- Strategic Planning
- Campaign Development
- Brand Strategy
- Media Planning
- Creative Development
- Data Analysis
- Communication Skills
- Project Management
- Stakeholder Management
- Adaptability
- Innovation
- Sports Marketing
- Subscription Models
- Digital Marketing
- Fan Engagement
- Customer Insights
- Data-Driven Decision Making
ASSUMPTION: Including these keywords in your resume and application materials can help ensure that your application is properly matched to this role by the NFL's Applicant Tracking System (ATS).
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NFL Careers job board
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research the NFL's mission, values, and recent marketing campaigns to demonstrate your understanding of the organization
- Practice common interview questions and answers to build confidence and refine your responses
- Prepare questions to ask the interviewer about the role, the team, and the NFL's marketing strategy
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
