Marketing Manager- Duty Free

📌 Core Information 🔹 Job Title: Marketing Manager - Duty Free 🔹 Company: Dufry by Avolta 🔹 Location: Queens, New York, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 27, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Implementing marketing strategy and promotional plans at John F. Kennedy International Airport - Coordinating with various teams and stakeholders to drive sales and improve in-store experience - Working flexible hours, including weekends and holidays - Managing visual merchandising standards and local marketing activations - Collaborating with brands, vendors, and suppliers to ensure smooth operations ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. 📋 Key Responsibilities 🔹 Marketing Strategy Implementation: - Execute marketing strategy and promotional plans set by the Director of Marketing - Drive sales and enhance in-store experience through effective marketing campaigns 🔹 Visual Merchandising Management: - Supervise visual merchandising standards in-store and oversee installation timelines - Ensure complete and correct price labeling in store, working closely with Store Managers/ Shift Supervisors 🔹 Local Marketing Activations: - Serve as the key liaison for local marketing activations, including product sampling, beauty advisor-led campaigns, cultural events, and customer engagement programs - Responsible for correspondence with customers and suppliers for billing, creating credit notes/ return to vendor purchase orders, and physical shipping of defective items ASSUMPTION: Successful candidates will have strong leadership skills, attention to detail, and the ability to multitask and prioritize effectively. 🎯 Required Qualifications Education: - Bachelor's degree in sales, marketing, economics, merchandising, or a related area Experience: - Minimum of 3 years of related retail experience in visual merchandising Required Skills: - Visual Merchandising skills - Analytic skills - Organizational skills - Interpersonal skills Preferred Skills: - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) - Familiarity with CRM software (e.g., Salesforce, HubSpot) - Knowledge of the travel retail industry ASSUMPTION: Candidates with experience in the travel retail industry and proficiency in relevant software will be given preference. 💰 Compensation & Benefits Salary Range: $70,500 - $78,200 annually (based on experience level and industry standards for the New York City area) Benefits: - Competitive salary with quarterly bonus - Daily Pay: Get your money as you earn it - 20% Dufry, Hudson & HMSHost products discount - PTO and personal and parental leave programs - Medical, dental, and vision insurance - Company-paid life insurance - Employee recognition programs - Advancement and growth opportunities - On-going training and development Working Hours: Full-time schedule with flexibility to work any shift, any day of the week, including weekends and holidays ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies. 📌 Applicant Insights 🔍 Company Context Industry: Travel retail, focusing on duty-free shopping experiences for travelers Company Size: Large (10,000+ employees) Founded: 1835, with a rich history and extensive global presence Company Description: - Dufry is a global leader in travel retail, operating in over 60 countries with more than 2,200 duty-free and duty-paid stores - The company offers a wide range of products, including fashion, accessories, fragrances, beauty, electronics, food, and beverages - Dufry is committed to providing exceptional customer service and creating memorable shopping experiences for travelers Company Specialties: - Duty-free and duty-paid retail - Travel retail management - Global retail operations - Brand partnerships and collaborations - Retail innovation and technology Company Website: ASSUMPTION: Dufry's extensive experience in travel retail and global presence provide candidates with ample opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level, with opportunities for advancement based on performance and company growth Reporting Structure: This role reports directly to the Director of Marketing and may oversee marketing coordinators and other marketing team members Work Arrangement: On-site, full-time position with flexibility to work various shifts, including weekends and holidays Growth Opportunities: - Potential to advance to senior marketing roles within the company - Opportunities to gain experience in different aspects of marketing and retail management - Exposure to global travel retail trends and best practices ASSUMPTION: Successful candidates will have strong career goals, a desire to learn and grow, and the ability to thrive in a dynamic, fast-paced environment. 🌍 Location & Work Environment Office Type: On-site, with a focus on working at John F. Kennedy International Airport Office Location(s): Queens, New York, United States Geographic Context: - Queens is the largest borough in New York City, with a diverse population and vibrant cultural scene - John F. Kennedy International Airport is one of the busiest airports in the United States, serving over 60 million passengers annually - The airport offers a dynamic and multicultural work environment, with a mix of local and international travelers Work Schedule: Flexible, with the ability to work various shifts, including weekends and holidays ASSUMPTION: Candidates comfortable working in a fast-paced, multicultural environment with varying schedules will excel in this role. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the marketing team and/or hiring manager 4. Final interview with the director of marketing or another senior leader 5. Background check and onboarding Key Assessment Areas: - Marketing strategy and campaign development - Visual merchandising and display management - Local marketing activation and event planning - Leadership and team management skills - Adaptability and problem-solving abilities Application Tips: - Tailor your resume and cover letter to highlight relevant marketing and retail experience, as well as any transferable skills from other industries - Prepare examples of successful marketing campaigns, visual merchandising projects, or local event activations you've led or contributed to - Research Dufry and the travel retail industry to demonstrate your enthusiasm and understanding of the role ATS Keywords: Marketing strategy, promotional plans, visual merchandising, local marketing activations, travel retail, duty-free shopping, brand partnerships, customer engagement, team leadership, adaptability, problem-solving ASSUMPTION: Candidates who can clearly articulate their marketing experience, provide relevant examples, and demonstrate a strong understanding of the travel retail industry will have a competitive edge in the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Visual merchandising software (e.g., Planogram, VisualRetailPlus) - Project management tools (e.g., Asana, Trello) - Social media platforms (e.g., Facebook, Instagram, Twitter) ASSUMPTION: Proficiency in relevant software and tools will be beneficial for candidates, as they may be required to use these platforms in their day-to-day responsibilities. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers first in all decisions and actions - Integrity: Acting with honesty, transparency, and ethical standards - Collaboration: Working together to achieve common goals and drive success - Innovation: Embracing change and continuously improving processes and products - Sustainability: Committing to environmentally responsible practices and social responsibility Work Style: - Fast-paced and dynamic, with a focus on meeting tight deadlines and adapting to changing priorities - Collaborative, with a strong emphasis on teamwork and cross-functional collaboration - Data-driven, with a focus on using data and analytics to inform decision-making and strategy - Creative, with a willingness to think outside the box and approach challenges from different angles Self-Assessment Questions: 1. How do you align with Dufry's customer-centric approach, and can you provide an example of a time when you put customers first in a challenging situation? 2. Describe a time when you had to adapt to a significant change in plans or priorities, and how did you ensure the successful completion of your project or task? 3. How do you approach working with diverse teams and stakeholders, and can you share an example of a successful collaboration with a team from a different background or department? ASSUMPTION: Candidates who can clearly articulate their alignment with Dufry's values, provide relevant examples, and demonstrate a strong understanding of the company's work style will be well-suited for this role. ⚠️ Potential Challenges 1. Work-life balance: The flexible work schedule may require working weekends and holidays, which can be challenging for candidates with personal or family commitments. 2. Fast-paced environment: The dynamic and fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment. 3. Multicultural work environment: Working at a busy international airport may present unique challenges, such as language barriers, cultural differences, and varying customer expectations. 4. Travel retail industry: The travel retail industry is subject to fluctuations in passenger traffic and consumer spending, which can impact sales and revenue targets. ASSUMPTION: Candidates who can effectively manage their time, prioritize tasks, and maintain a positive attitude in a fast-paced, multicultural environment will be well-equipped to overcome these challenges. 📈 Similar Roles Comparison 1. Marketing Manager - Travel Retail vs. Marketing Manager - Traditional Retail: - Travel retail roles often require a deeper understanding of the travel industry, consumer behavior, and seasonal trends - Marketing managers in travel retail may need to adapt to fluctuating passenger traffic and adjust marketing strategies accordingly - Traditional retail roles may have more predictable sales patterns and customer demographics 2. Marketing Manager - Duty-Free vs. Marketing Manager - In-store Retail: - Duty-free marketing managers must be familiar with duty-free regulations, tax-free shopping processes, and duty-free product sourcing - In-store retail marketing managers may focus more on local marketing activations, community engagement, and in-store promotions - Both roles require strong visual merchandising skills, but duty-free marketing managers may need to adapt to a more international customer base ASSUMPTION: Candidates with experience in the travel retail industry, familiarity with duty-free shopping processes, and a strong understanding of the unique challenges and opportunities presented by travel retail will be well-suited for this role. 📝 Sample Projects 1. Duty-Free Product Launch Campaign: Develop and execute a marketing campaign to launch a new duty-free product, including in-store promotions, sampling events, and targeted social media advertising. 2. Seasonal Marketing Campaign: Create and implement a marketing strategy to drive sales during a specific travel season (e.g., summer, winter holidays), capitalizing on relevant trends and customer preferences. 3. Local Event Activation: Plan and execute a local marketing event or activation to engage customers, promote brand awareness, and drive sales for a specific store or product category. ASSUMPTION: Candidates who can provide relevant examples of marketing projects, campaigns, or activations they've led or contributed to will be well-positioned to succeed in this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging aspect of this role, and how has the previous marketing manager approached it? 2. Team Structure: How does the marketing team collaborate with other departments, such as sales, operations, and visual merchandising, to drive success? 3. Marketing Strategy: What are the key priorities for the marketing strategy in the next 12-24 months, and how can this role contribute to their successful implementation? 4. Career Growth: What opportunities are there for professional development and career advancement within the company, and how has the company supported the growth of previous marketing managers? 5. Work Environment: How does the company foster a positive and inclusive work environment, and what resources are available to support employee well-being and work-life balance? ASSUMPTION: Candidates who ask thoughtful, well-researched questions that demonstrate their understanding of the role, the company, and the industry will make a strong impression on the hiring manager. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through [this link](https://careers.dufry.com/Hudson/job/Queens-Marketing-Manager-Duty-Free-New/1208264601/) 2. Tailor your resume and cover letter to highlight relevant marketing and retail experience, as well as any transferable skills from other industries 3. Prepare examples of successful marketing campaigns, visual merchandising projects, or local event activations you've led or contributed to 4. Research Dufry and the travel retail industry to demonstrate your enthusiasm and understanding of the role 5. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps in the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.