Marketing Manager - E Sports / Gaming

📌 Core Information

🔹 Job Title: Marketing Manager - E Sports / Gaming

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies across multiple business units
• Building strong, cohesive brand identities for the group and its subsidiaries
• Planning and executing 360° marketing campaigns across digital, social, experiential, and traditional channels
• Driving marketing efforts for in-house and client events including tournaments, conventions, pop-ups, and brand activations

ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in gaming, events, or youth entertainment to thrive in this fast-paced environment.

📋 Key Responsibilities

✅ Lead the development and execution of the group’s marketing strategy across multiple business units

✅ Build strong, cohesive brand identities for the group and its subsidiaries in the gaming, events, and exhibition space

✅ Develop go-to-market strategies for product launches, event promotions, and new business initiatives

✅ Plan and execute 360° marketing campaigns across digital, social, experiential, and traditional channels

✅ Collaborate with internal teams to create compelling content for websites, social media, newsletters, and press releases

✅ Drive marketing efforts for in-house and client events including tournaments, conventions, pop-ups, and brand activations

✅ Support ticketing campaigns, audience acquisition, and on-ground promotional activities

✅ Collaborate with the partnerships and sales teams to create polished sponsorship decks and B2B marketing materials

✅ Develop targeted campaigns and follow-up strategies to support sponsor acquisition and retention

✅ Stay ahead of trends in gaming, events, youth culture, and digital platforms (Twitch, Discord, TikTok, etc.)

✅ Analyze campaign performance and audience data to optimize marketing strategies

ASSUMPTION: The successful candidate will have a strong background in campaign planning, content marketing, and brand strategy, with excellent communication, copywriting, and visual storytelling skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field

Experience: 2-3 years of marketing experience, ideally with exposure to gaming, events, exhibitions, or youth entertainment

Required Skills:

• Marketing Strategy
• Brand Building
• Campaign Management
• Event Marketing
• Sponsorship Support
• Market & Audience Insights
• Digital Marketing
• Communication Skills
• Copywriting
• Visual Storytelling
• Project Management
• Stakeholder Management
• Social Media Management
• Trend Analysis
• Creative Tools

Preferred Skills:

• Experience working in or with event management companies, gaming publishers, or pop culture brands
• Strong understanding of Southeast Asian youth and gaming communities
• Passion for esports, pop culture, gaming, and fandom

ASSUMPTION: Bonus points will be given to candidates with relevant industry experience and a passion for gaming and youth culture.

💰 Compensation & Benefits

Salary Range: SGD 4500 - SGD 5200 per month

Benefits:

• Working hours: Mon to Fri, 11am to 7pm

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 2-5 years of experience in Singapore.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, specializing in Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, and Finance & Accounting sectors.
• The company aims to foster fruitful careers rather than short-term jobs and placements, utilizing an efficient, systematic, and ultra-precise recruitment method.
• Flintex Consulting has been successful in collaborating with multiple leading employers, vendors, and clients, offering valuable insight to candidates and companies to maximize their recruitment efforts.

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: https://flintex.com.sg/

ASSUMPTION: Flintex Consulting's expertise in various sectors and commitment to long-term career growth make it an attractive place for job seekers.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth within the company

Reporting Structure: The Marketing Manager will report directly to the company's leadership team and collaborate with various internal teams

Work Arrangement: On-site, with standard working hours from Monday to Friday, 11am to 7pm

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within the company as it expands
• Opportunity to gain experience in multiple aspects of marketing, including brand building, campaign management, event marketing, and sponsorship support

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain diverse experience and grow within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: On-site, with a physical office located in Singapore

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore, Singapore 079903

Geographic Context:

• Singapore is a global hub for business, finance, and technology, with a vibrant gaming and esports scene
• The office is located in the Central Business District, with easy access to public transportation and amenities
• The company's location allows for convenient collaboration with clients and partners in the region

Work Schedule: Monday to Friday, 11am to 7pm, with the possibility of occasional overtime during events or campaigns

ASSUMPTION: The on-site work arrangement and central office location provide an ideal environment for collaboration and growth within the marketing team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing strategy and brand building
• Campaign management and execution
• Event marketing and sponsorship support
• Market and audience insights
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the gaming, events, and youth entertainment industries in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing Strategy, Brand Building, Campaign Management, Event Marketing, Sponsorship Support, Market & Audience Insights, Digital Marketing, Communication Skills, Copywriting, Visual Storytelling, Project Management, Stakeholder Management, Social Media Management, Trend Analysis, Creative Tools

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' marketing experience, industry knowledge, and strategic thinking.

🛠️ Tools & Technologies

• Meta Business Suite
• Google Ads
• Mailchimp
• Canva or Adobe Suite

ASSUMPTION: Familiarity with these digital marketing tools and platforms is required for this role, with the possibility of learning and utilizing additional tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise and specialism in various sectors
• Bridging the needs and demands of individual job candidates and companies
• Fostering fruitful careers rather than short-term jobs and placements

Work Style:

• Collaborative and cross-functional teamwork
• Fast-paced and dynamic environment
• Focus on long-term career growth and development

Self-Assessment Questions:

• Do you have experience in developing and executing integrated marketing strategies across multiple business units?
• Are you comfortable working in a fast-paced, youth-focused industry with a diverse range of marketing responsibilities?
• Do you possess excellent communication, copywriting, and visual storytelling skills, with a strong background in campaign planning, content marketing, and brand strategy?

ASSUMPTION: Candidates who align with Flintex Consulting's values and work style, and who can demonstrate relevant marketing experience and skills, will be well-suited to this role.

⚠️ Potential Challenges

• The fast-paced nature of the gaming and events industries may require adaptability and flexibility
• The role's broad scope may necessitate prioritization and time management skills
• Working with multiple stakeholders, including internal teams, clients, and partners, may present communication and collaboration challenges
• The competitive nature of the job market for marketing professionals in Singapore may make the application process and interview process challenging

ASSUMPTION: Prospective candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the gaming, esports, and youth entertainment industries, as well as its broad scope across multiple business units
• Industry-specific context: The gaming and esports industries in Southeast Asia are rapidly growing, with a strong focus on digital platforms and youth audiences
• Career path comparison: This role offers the opportunity to gain diverse marketing experience and grow within a dynamic and expanding company, with potential for progression into leadership or specialized roles

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing manager positions in the industry.

📝 Sample Projects

• Developing and executing a marketing strategy for a new gaming event or tournament
• Creating and managing a social media campaign to promote a client's brand or product launch
• Collaborating with internal teams to create compelling content for a client's website or newsletter

ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the marketing department and how this role fits into that plan?
• How does the company support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company collaborate with its clients and partners to create successful marketing campaigns and initiatives?
• What are the most rewarding aspects of working in the marketing department at Flintex Consulting?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the gaming, events, and youth entertainment industries
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.