📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: National University
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Supporting various marketing projects and student recruitment initiatives with limited supervision.
- Collaborating cross-functionally with key stakeholders to optimize referral program initiatives and media relations.
- Conducting audience research and developing outreach strategies to engage diverse audiences.
- Managing data input and generating performance reports using analytical tools and CRM systems.
- Delivering strategic solutions and recommendations based on industry trends and competitive analysis.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently while collaborating effectively with teams.
📋 Key Responsibilities
✅ Manage day-to-day projects from inception to completion, including planning, resource coordination, meetings, and documentation.
✅ Develop, communicate, and maintain project schedules, budgets, and specifications.
✅ Partner with the Associate Director of Marketing to optimize referral program initiatives, media relations, and internal communications.
✅ Proactively conduct audience research to develop relevant outreach strategies and engagement approaches.
✅ Provide regular updates on project status and strategic recommendations to clients and team members.
✅ Manage data input to ensure accurate campaign tracking through the lead management and CRM systems.
✅ Support cross-functional initiatives in collaboration with internal teams and external partners.
✅ Deliver strategic solutions and recommendations based on industry trends, audience insights, and competitive analysis.
✅ Develop and maintain reporting tools and dashboards to provide actionable insights.
✅ Contribute to annual planning, budgeting, and monthly reforecasting for referral and review programs.
✅ Perform other duties as assigned.
ASSUMPTION: This role involves a mix of strategic thinking, project management, and data analysis, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, Advertising, Communications, or a related field.
Experience: Four (4) years of relevant experience in marketing, project management, data management, or analytics.
Required Skills:
- Proven ability to manage projects from inception to completion.
- Strong communication and collaboration skills.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Basic knowledge of project management tools and marketing tools such as Eloqua and Google Analytics.
- Ability to work independently and manage multiple deadlines in a fast-paced environment.
Preferred Skills:
- Experience within the higher education industry.
- Familiarity with digital agency structures and workflows.
ASSUMPTION: While experience in higher education is a plus, the required skills and experience are transferable from other industries.
💰 Compensation & Benefits
Salary Range: $70,092.00 - $94,622.00 per year. The minimum salary will be offered based on the minimum exemption threshold based on state of residency.
Benefits:
- Comprehensive well-being benefits, including health, dental, and vision insurance.
- Retirement savings plans.
- Tuition reimbursement and professional development opportunities.
- Generous time off and holiday schedule.
Working Hours: Full-time, typically 40 hours per week, with up to 10% travel required.
ASSUMPTION: The salary range provided is based on the company's compensation structure and market research for similar roles in the higher education industry.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. National University is a leading research university with a strong focus on innovation and entrepreneurship.
Company Size: 51-200 employees. This size allows for a more intimate work environment and closer collaboration with colleagues.
Founded: 2001. National University has a rich history and established reputation in the higher education sector.
Company Description:
- National University is committed to maintaining a high-quality workforce representative of the populations it serves.
- The university employs over 4,500 faculty and staff and serves more than 45,000 students.
- National University is dedicated to creating a supportive academic and work environment that allows students, faculty, and staff to develop their interests and talents while experiencing a sense of community.
Company Specialties:
- Entrepreneurship
- Innovation
- Technology Commercialisation
- Social Entrepreneurship
Company Website: https://enterprise.nus.edu.sg/
ASSUMPTION: National University is a well-established institution with a strong focus on innovation and entrepreneurship, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the university.
Reporting Structure: The Marketing Manager reports directly to the Associate Director of Marketing.
Work Arrangement: Remote solely. This role offers the flexibility to work from home, with up to 10% travel required.
Growth Opportunities:
- Advancement within the marketing department or other departments within the university.
- Expanding skills and expertise through professional development opportunities and on-the-job training.
- Potential to lead and mentor junior team members as the department grows.
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the university setting.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical presence in an office setting.
Office Location(s): Remote, USA
Geographic Context:
- The United States offers a diverse range of cultural, social, and professional opportunities.
- Working remotely allows for a flexible work-life balance and the ability to work from various locations.
- The United States has a robust higher education sector, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for a flexible work arrangement.
ASSUMPTION: Working remotely offers numerous benefits, including a better work-life balance, reduced commuting time, and the ability to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interview with the hiring manager and potential team members.
- Final interview with the Associate Director of Marketing or another senior leader.
Key Assessment Areas:
- Project management skills and experience.
- Communication and collaboration skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with the company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your ability to manage projects and collaborate effectively with teams.
- Showcase your understanding of the higher education industry and the university's mission and values.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with diverse teams.
ATS Keywords: Marketing Manager, Project Management, Higher Education, Remote Work, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Referral Programs, Media Relations, Internal Communications
ASSUMPTION: The interview process for this role will focus on assessing the candidate's project management skills, communication skills, and cultural fit within the university setting.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Project management tools (e.g., Basecamp, Trello, Teamwork)
- Marketing tools (e.g., Eloqua, Google Analytics)
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: The required tools and technologies for this role are widely used in the marketing industry and can be easily learned and adapted to by the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Diversity
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Proactive
- Detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you possess strong communication skills and the ability to collaborate effectively with diverse teams?
- Are you committed to delivering high-quality work and continuously seeking opportunities for improvement?
ASSUMPTION: National University values candidates who are innovative, collaborative, and committed to delivering excellence in all aspects of their work.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines.
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
- The higher education industry can be competitive, and candidates may face challenges in standing out and making an impact in their role.
- The university's commitment to innovation and entrepreneurship may require candidates to think creatively and take calculated risks.
ASSUMPTION: While this role presents numerous opportunities for professional growth and development, it also comes with its unique set of challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to a Marketing Project Manager or Marketing Coordinator position in other industries, but with a focus on higher education and student recruitment initiatives.
- The higher education industry presents unique challenges and opportunities compared to other sectors, such as a strong focus on student engagement and retention.
- This role offers opportunities for career advancement within the marketing department or other departments within the university.
ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on higher education and student recruitment initiatives, requiring candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to promote a new student recruitment initiative.
- Conducting audience research to identify key trends and insights in the higher education industry and developing targeted outreach strategies to engage diverse audiences.
- Managing a cross-functional team to optimize referral program initiatives and media relations, resulting in increased student engagement and enrollment.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage projects from inception to completion, collaborate effectively with diverse teams, and deliver strategic solutions based on industry trends and competitive analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role fit into the overall marketing strategy for the university, and how will my work contribute to its success?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the university support the professional growth and development of its employees, particularly within the marketing department?
- What is the university's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the department, and the university, as well as assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the National University careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the ATS keywords provided.
- Prepare for behavioral interview questions that focus on your project management skills, communication skills, and cultural fit within the university setting.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your relevant experience and how it has prepared you for this role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
