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Marketing Manager

Thomas James Homes
Full-time
On-site
Aliso Viejo, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Thomas James Homes

πŸ”Ή Location: Aliso Viejo, CA (Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Real Estate

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive marketing strategies to promote homebuilding products and brand
  • Collaborating with internal and external stakeholders to ensure marketing efforts align with local market intelligence
  • Creating proactive marketing plans to stay ahead of market trends and consumer preferences
  • Building strong relationships with key stakeholders in the local community

ASSUMPTION: This role requires a proactive, results-oriented individual with a passion for real estate marketing and a strong ability to collaborate with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing a thorough understanding of the division sub-markets, including identifying target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions

βœ… Partnering with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers

βœ… Providing feedback and guidance to the division and corporate marketing on local market preferences

βœ… Ensuring the quality, accuracy, and professionalism of all marketing materials

βœ… Developing and implementing a robust digital marketing strategy and messaging tailored to the Pacific Palisades market

βœ… Utilizing a variety of online channels, including websites, social media, email, and paid advertising, to maximize reach and engagement

βœ… Planning, logistics, and post-event analysis for promotional events

βœ… Collaborating with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility

βœ… Serving as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management to drive sales and enhance brand presence.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Real Estate, or a related field

Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector

Required Skills:

  • Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
  • Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior
  • Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
  • Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events
  • Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
  • Demonstrated ability in planning, implementing, and tracking marketing campaigns

Preferred Skills:

  • Experience with CRM software (e.g., Salesforce, HubSpot)
  • Fluency in Spanish

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of digital marketing principles will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $87,696.00 - $112,360.50 per year

Benefits:

  • PTO + Paid Holidays
  • WFH Flexibility
  • 401(k) matching - 100% vested
  • Supplemental Life & Accident & Dismemberment
  • Employee Discounts & Perks
  • Medical, Vision, and Dental insurance
  • FSA & HSA Spending Accounts
  • Referral program
  • Employee Assistance Program
  • Technology allowance and unlimited pantry snacks

Working Hours: Full-time, with flexible work-from-home options

ASSUMPTION: The salary range is based on the provided information and industry standards for marketing managers in the real estate sector with 2-5 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate

Company Size: 201-500 employees

Founded: 2006

Company Description:

  • Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods
  • With divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand
  • TJH offers new home solutions including options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts

Company Specialties:

  • Real Estate
  • Custom Homes
  • Pre-Sale Homes
  • Real Estate Development
  • Land Development
  • Luxury Homes
  • Luxury Real Estate
  • Phoenix Real Estate
  • Seattle Real Estate
  • Orange County Real Estate
  • New Homes
  • Pre-Construction Homes
  • Homebuilder
  • Luxury Homebuilder
  • Interior Design
  • Home Design

Company Website: tjh.com

ASSUMPTION: Thomas James Homes is a well-established real estate company with a strong focus on luxury homebuilding and a commitment to long-term trade partnerships.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Division President and collaborates with corporate marketing and external public relations firms

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Potential to advance to a senior marketing role within the company
  • Opportunities to gain experience in various aspects of real estate marketing
  • Chance to work with a diverse range of stakeholders and build professional relationships

ASSUMPTION: This role offers opportunities for career growth and professional development within the real estate marketing field.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located in Aliso Viejo, CA

Office Location(s): 26880 Aliso Viejo Pkwy, Suite 100, Aliso Viejo, CA 92656, US

Geographic Context:

  • Aliso Viejo is a city in Orange County, California, with a population of approximately 50,000 people
  • The city is known for its high-quality schools, parks, and recreational facilities
  • Aliso Viejo is located near the coast, offering easy access to beaches and outdoor activities

Work Schedule: Full-time, with flexible work-from-home options

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Division President and other team members
  • Background check and reference checks
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing strategy development and execution
  • Digital marketing expertise
  • Stakeholder management and communication skills
  • Problem-solving and adaptability

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the real estate industry and marketing strategies
  • Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Lead Generation, Campaign Tracking, Community Outreach, Relationship Building, Competitive Analysis, Marketing Strategy Development, Consumer Behavior Analysis

ASSUMPTION: Applicants should tailor their application materials to highlight their marketing experience and relevant skills for this role.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • SEO tools (e.g., Google Analytics, SEMrush)
  • Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Collaboration and teamwork
  • Innovation and continuous improvement

Work Style:

  • Proactive and results-oriented
  • Strong communication and collaboration skills
  • Adaptable and responsive to market trends

Self-Assessment Questions:

  • Do you have a proven track record of developing and executing successful marketing strategies in the real estate industry?
  • Are you comfortable working in a hybrid environment and collaborating with various stakeholders?
  • Do you have a strong understanding of digital marketing principles and tools?

ASSUMPTION: Candidates who align with Thomas James Homes' values and work style preferences will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Adapting to changes in market conditions and consumer preferences
  • Collaborating with various stakeholders, including internal teams and external partners
  • Balancing on-site and remote work responsibilities

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager in other real estate companies, but may have more focus on luxury homebuilding and digital marketing strategies
  • Compared to other marketing roles, this position requires a strong understanding of the real estate industry and consumer behavior
  • Career progression may involve moving into a senior marketing role within the company or transitioning to a related field, such as real estate development or sales

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to promote a new luxury home development
  • Conducting market research and analysis to identify trends and opportunities in the luxury homebuilding sector
  • Planning and executing a grand opening event for a new model home, including logistics, vendor management, and post-event analysis

ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other departments and external partners?
  • What are the most challenging aspects of marketing for luxury homebuilding in the current market?
  • What opportunities are there for professional growth and development within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing experience and relevant skills
  • Write a cover letter explaining your interest in real estate marketing and how your background makes you a strong fit for this role
  • Prepare examples of successful marketing campaigns you've led or contributed to
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.