📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Thomas James Homes
🔹 Location: Aliso Viejo, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to promote homebuilding products and brand
- Collaborating with internal and external stakeholders to ensure marketing efforts align with local market intelligence
- Creating proactive marketing plans to stay ahead of market trends and consumer preferences
- Building strong relationships with key stakeholders in the local community
ASSUMPTION: This role requires a proactive, results-oriented individual with a passion for real estate marketing and a strong ability to collaborate with various stakeholders.
📋 Key Responsibilities
✅ Developing a thorough understanding of the division sub-markets, including identifying target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions
✅ Partnering with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers
✅ Providing feedback and guidance to the division and corporate marketing on local market preferences
✅ Ensuring the quality, accuracy, and professionalism of all marketing materials
✅ Developing and implementing a robust digital marketing strategy and messaging tailored to the Pacific Palisades market
✅ Utilizing a variety of online channels, including websites, social media, email, and paid advertising, to maximize reach and engagement
✅ Planning, logistics, and post-event analysis for promotional events
✅ Collaborating with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility
✅ Serving as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management to drive sales and enhance brand presence.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Real Estate, or a related field
Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector
Required Skills:
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
- Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
- Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
- Demonstrated ability in planning, implementing, and tracking marketing campaigns
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in Spanish
ASSUMPTION: Candidates with relevant industry experience and a strong understanding of digital marketing principles will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $87,696.00 - $112,360.50 per year
Benefits:
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
Working Hours: Full-time, with flexible work-from-home options
ASSUMPTION: The salary range is based on the provided information and industry standards for marketing managers in the real estate sector with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 2006
Company Description:
- Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods
- With divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand
- TJH offers new home solutions including options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts
Company Specialties:
- Real Estate
- Custom Homes
- Pre-Sale Homes
- Real Estate Development
- Land Development
- Luxury Homes
- Luxury Real Estate
- Phoenix Real Estate
- Seattle Real Estate
- Orange County Real Estate
- New Homes
- Pre-Construction Homes
- Homebuilder
- Luxury Homebuilder
- Interior Design
- Home Design
Company Website: tjh.com
ASSUMPTION: Thomas James Homes is a well-established real estate company with a strong focus on luxury homebuilding and a commitment to long-term trade partnerships.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Division President and collaborates with corporate marketing and external public relations firms
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunities to gain experience in various aspects of real estate marketing
- Chance to work with a diverse range of stakeholders and build professional relationships
ASSUMPTION: This role offers opportunities for career growth and professional development within the real estate marketing field.
🌍 Location & Work Environment
Office Type: Hybrid, with an office located in Aliso Viejo, CA
Office Location(s): 26880 Aliso Viejo Pkwy, Suite 100, Aliso Viejo, CA 92656, US
Geographic Context:
- Aliso Viejo is a city in Orange County, California, with a population of approximately 50,000 people
- The city is known for its high-quality schools, parks, and recreational facilities
- Aliso Viejo is located near the coast, offering easy access to beaches and outdoor activities
Work Schedule: Full-time, with flexible work-from-home options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Division President and other team members
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy development and execution
- Digital marketing expertise
- Stakeholder management and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the real estate industry and marketing strategies
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Lead Generation, Campaign Tracking, Community Outreach, Relationship Building, Competitive Analysis, Marketing Strategy Development, Consumer Behavior Analysis
ASSUMPTION: Applicants should tailor their application materials to highlight their marketing experience and relevant skills for this role.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Proactive and results-oriented
- Strong communication and collaboration skills
- Adaptable and responsive to market trends
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in the real estate industry?
- Are you comfortable working in a hybrid environment and collaborating with various stakeholders?
- Do you have a strong understanding of digital marketing principles and tools?
ASSUMPTION: Candidates who align with Thomas James Homes' values and work style preferences will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to changes in market conditions and consumer preferences
- Collaborating with various stakeholders, including internal teams and external partners
- Balancing on-site and remote work responsibilities
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager in other real estate companies, but may have more focus on luxury homebuilding and digital marketing strategies
- Compared to other marketing roles, this position requires a strong understanding of the real estate industry and consumer behavior
- Career progression may involve moving into a senior marketing role within the company or transitioning to a related field, such as real estate development or sales
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to promote a new luxury home development
- Conducting market research and analysis to identify trends and opportunities in the luxury homebuilding sector
- Planning and executing a grand opening event for a new model home, including logistics, vendor management, and post-event analysis
ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments and external partners?
- What are the most challenging aspects of marketing for luxury homebuilding in the current market?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and relevant skills
- Write a cover letter explaining your interest in real estate marketing and how your background makes you a strong fit for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
