📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Marsh Properties LLC
🔹 Location: Charlotte, NC
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns to drive occupancy and ROI
- Managing vendor relationships and overseeing digital marketing efforts
- Ensuring brand consistency across all communities
- Conducting market research and analyzing campaign effectiveness
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a solid understanding of digital marketing trends and tools.
📋 Key Responsibilities
✅ Work with regional property managers and executive teams to develop and execute marketing campaigns
✅ Drive occupancy and ROI by providing support, guidance, and direction in marketing and branding programs
✅ Manage vendor relationships to optimize use of their products and services
✅ Oversee digital marketing vendors/platforms for SEM, SEO, retargeting ads, and social ads to set up and monitor campaigns
✅ Develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs
✅ Train and guide property managers and on-site teams on content posted to multiple social media pages and platforms
✅ Ensure that Marsh Properties' core values, corporate standards, and professionalism are consistent in all marketing sources at each community
✅ Maximize resident engagement in communities through event attendance, amenity usage, and encouraging feedback and reviews
✅ Perform customer research to assist in Marsh Properties' ability to anticipate customer preferences/wants/needs
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Residential, multi-family marketing/training experience preferred. Previous (successful) multi-family property management of 3+ years will be considered.
Required Skills:
- Proven experience in marketing, preferably in the real estate industry
- Strong digital marketing skills, including SEO, SEM, and social media advertising
- Excellent communication and project management skills
- Ability to analyze data and make data-driven decisions
- Proficiency in CRM software and marketing analytics tools
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the multifamily industry and its trends
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in marketing, a passion for the real estate industry, and a proven track record of driving results are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the real estate industry in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Marsh Properties' services
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for occasional evening or weekend events)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically multifamily residential and commercial development and property management
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 1926, with a rich history and strong community presence in Charlotte, NC
Company Description:
- Marsh Properties is a multifamily and commercial developer and property management company with a strong commitment to its core values
- The company has developed local landmark communities and is known for its high-quality standards and personal service
- Marsh Properties is proud to be recognized as one of Charlotte’s leading multi-family and commercial real estate developers/operators
Company Specialties:
- Multifamily and Commercial Developer
- Apartment Property Management
- Conventional, Mixed-use, and Commercial
Company Website: http://www.MarshProperties.com
ASSUMPTION: Marsh Properties' focus on integrity, fairness, and personal service creates a strong company culture that values its employees and residents.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Executive Team and works closely with Regional Property Managers and Community Managers
Work Arrangement: On-site, with occasional remote work or flexibility for evening or weekend events
Growth Opportunities:
- Potential advancement to a Director of Marketing or similar role
- Expanding responsibilities as the company grows and develops new properties
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers a unique opportunity to work for a well-established company with a strong reputation in the real estate industry, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): 2401 Park Road, Charlotte, NC 28203
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and strong job market
- Charlotte is home to several Fortune 500 companies and offers numerous opportunities for career growth and development
Work Schedule: Full-time, Monday - Friday, with occasional evening or weekend events
ASSUMPTION: The Charlotte area offers a high quality of life, with a variety of cultural attractions, outdoor activities, and dining options to suit a wide range of interests.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- On-site interview with the hiring manager and other team members
- Final interview with the Executive Team
Key Assessment Areas:
- Marketing and digital marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Marsh Properties' core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with digital marketing, SEO, and social media advertising
- Demonstrate your ability to analyze data and make data-driven decisions
- Showcase your passion for the real estate industry and your enthusiasm for working at Marsh Properties
ATS Keywords: Marketing, Digital Marketing, SEO, SEM, Social Media, Brand Management, Property Management, Real Estate, Multifamily, Charlotte, NC
ASSUMPTION: The application process at Marsh Properties is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
- SEO and SEM tools (e.g., Google Ads, Google Analytics, SEMrush, or Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Content management systems (e.g., WordPress, Drupal, or Joomla)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected, and candidates should be prepared to discuss their experience with these tools in the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity and Fairness
- Marsh Quality Standards
- Personal Service
- People
- Family Heritage
- Competitive Spirit
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on achieving goals
Self-Assessment Questions:
- Do you have a strong commitment to integrity and fairness in your personal and professional life?
- Are you detail-oriented and focused on delivering high-quality work?
- Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?
- Are you comfortable using data and analytics to inform your decision-making and drive results?
ASSUMPTION: Candidates who share Marsh Properties' core values and are passionate about delivering exceptional service to residents will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Keeping up with the latest digital marketing trends and tools
- Balancing the needs and priorities of various stakeholders, including regional property managers, community managers, and the executive team
- Working in a fast-paced and dynamic real estate market
ASSUMPTION: Candidates should be prepared to discuss their strategies for managing multiple priorities, staying organized, and maintaining a strong work-life balance in the face of these challenges.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries): This role requires a strong understanding of the real estate industry and its unique marketing challenges and opportunities
- Marketing Manager vs. Marketing Director: This role may have supervisory responsibilities, but it is focused on tactical execution and implementation rather than strategic planning and leadership
- Marketing Manager (Real Estate) vs. Property Manager: This role is focused on marketing and branding, while a Property Manager is responsible for the day-to-day operations and management of a specific property or portfolio of properties
ASSUMPTION: Candidates should research the specific requirements and responsibilities of similar roles in the real estate industry to ensure a strong fit for their skills and experience.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new multifamily property
- Conducting market research to identify trends and opportunities in the multifamily real estate market
- Analyzing campaign performance data to optimize marketing spend and maximize ROI
- Managing vendor relationships to negotiate better contracts and improve service quality
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved in their previous roles.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing Marsh Properties in the next 1-2 years, and how can this role help address them?
- How does this role collaborate with other departments, such as property management and sales, to achieve company goals?
- What opportunities are there for professional growth and development within Marsh Properties?
- How does Marsh Properties support work-life balance for its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their commitment to Marsh Properties' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Marsh Properties' company history, values, and recent projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
