Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: PwC Greece

🔹 Location: Athens, Central Athens, Greece

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing initiatives to enhance brand awareness and support business growth
• Leading the development and execution of the company's marketing strategy
• Creating compelling marketing campaigns and managing the company's digital presence
• Collaborating with internal teams and external partners to ensure consistent messaging across all platforms
• Acting as a key driver of innovation in marketing communications

ASSUMPTION: This role requires a strategic thinker with strong execution skills, able to balance creativity with data-driven decision making.

📋 Key Responsibilities

✅ Drives the creation and continuous improvement of product-related communication materials

✅ Leads the development of product and presentation materials to support sales and business development efforts

✅ Strategically plans and oversees the execution of corporate events, tradeshows, and marketing initiatives

✅ Travels nationally and internationally to support tradeshows, events, and key marketing initiatives

✅ Works closely with sales, product management, and engineering teams to ensure effective communication of product value propositions

✅ Takes ownership of the company's digital presence by updating websites and managing social media channels

✅ Ensures all marketing communications align with corporate goals, policies, and branding guidelines

✅ Acts as a key driver of innovation in marketing communications, bringing new ideas and approaches to enhance effectiveness and engagement

✅ Develops and implements strategic marketing communications plans to enhance brand positioning and business growth

✅ Manages relationships with PR agencies and external communication partners to ensure consistent messaging and media exposure

✅ Oversees and executes multi-channel marketing campaigns, ensuring alignment with business objectives

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: BSc in Marketing, Communications, Public Relations, or relevant field. MSc will be considered an asset.

Experience: At least 5 years of experience in similar positions, with experience in a manufacturing or product distribution environment strongly preferred.

Required Skills:

• Proficient in Adobe Design Suite (InDesign, Illustrator, Photoshop, Acrobat)
• Knowledge of HTML development is considered a plus
• Proficient in MS Office
• Excellent command of the English language; both written and oral
• Knowledge of the German language is considered a plus
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Strong problem-solving and decision-making abilities
• Accuracy and attention to detail

Preferred Skills:

• Experience in a global organization
• Familiarity with CRM systems

ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a proven track record in executing successful marketing campaigns.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for Marketing Managers in Greece)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position, with standard office hours Monday to Friday. Occasional travel may be required.

ASSUMPTION: Salary range is estimated based on industry standards for Marketing Managers in Greece, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: PwC Greece operates in the business consulting and services industry, focusing on audit and assurance, tax and legal, advisory, and training services.

Company Size: PwC Greece is a large organization with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: PwC Greece is part of the global PwC network, which was founded in 1854. The Greek office was established in 1924.

Company Description:

• PwC Greece is committed to building trust in society and solving important problems.
• The company offers a wide range of services to help clients overcome complex business challenges.
• PwC Greece fosters a culture of collaboration, innovation, and continuous learning.

Company Specialties:

• Audit & Assurance
• Tax & Legal
• Advisory
• and Training

Company Website: http://www.pwc.gr

ASSUMPTION: PwC Greece is a well-established organization with a strong reputation in the business consulting and services industry. The company's size and global presence provide opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in driving marketing initiatives and strategy.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with various internal teams and external partners.

Work Arrangement: This is an on-site position, with occasional travel required to support tradeshows, events, and key marketing initiatives.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to work on diverse projects across different industries
• Possibility to progress to a senior marketing leadership role within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): 65, Kifissias Avenue, Marousi, 15124, GR and 17, Ethnikis Antistaseos Street, Thessaloniki, 55134, GR

Geographic Context:

• Athens, the capital and largest city of Greece, is known for its rich history, vibrant culture, and bustling business scene.
• Central Athens offers easy access to various amenities, including shopping, dining, and entertainment options.
• The city is also home to numerous historical sites, museums, and cultural attractions.

Work Schedule: Standard office hours Monday to Friday, with occasional travel required.

ASSUMPTION: The work environment at PwC Greece is collaborative, innovative, and focused on delivering high-quality services to clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of the company's industry and marketing challenges
• Prepare examples of successful marketing campaigns you've led or contributed to
• Showcase your ability to work collaboratively and manage projects effectively

ATS Keywords: Marketing strategy, campaign execution, project management, cross-functional collaboration, stakeholder management, communication skills, Adobe Design Suite, HTML development, MS Office

ASSUMPTION: The application process at PwC Greece is competitive, with a focus on identifying candidates with strong marketing skills, strategic thinking, and the ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

• Adobe Design Suite (InDesign, Illustrator, Photoshop, Acrobat)
• HTML development tools (e.g., Dreamweaver, Sublime Text)
• MS Office (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity
• Make a difference
• Work together
• Foster a learning culture
• Reimagine the possible

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with PwC's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• Are you comfortable working in a collaborative, team-oriented environment, and can you provide examples of successful cross-functional projects you've led or contributed to?
• Do you have experience working in a fast-paced, dynamic environment, and can you adapt to changes quickly and effectively?

ASSUMPTION: PwC Greece values candidates who are passionate about their work, committed to delivering high-quality results, and able to collaborate effectively with diverse teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with day-to-day campaign execution
• Working effectively with cross-functional teams and external partners
• Adapting to changes in marketing priorities and strategies

ASSUMPTION: This role requires strong project management skills, the ability to prioritize effectively, and a willingness to adapt to changing circumstances.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a mix of strategic planning, hands-on execution, and cross-functional collaboration.
• In the manufacturing industry, marketing efforts often focus on product-related materials and supporting sales efforts, rather than consumer-facing campaigns.
• Career progression in this role could lead to senior marketing leadership positions within the organization or related industries.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product line
• Creating and managing a company blog to enhance thought leadership and SEO
• Planning and executing a corporate event to showcase the company's latest innovations and technologies

ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and initiatives that the Marketing Manager may be involved in, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for the company in the next 12-24 months, and how will this role contribute to achieving those objectives?
• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to cross-functional collaboration and stakeholder management?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and advancement within the marketing department and the organization as a whole?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the company's marketing priorities, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Showcase your ability to work collaboratively and manage projects effectively
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.