📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Wood Mackenzie
🔹 Location: Edinburgh, GB (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site in Edinburgh or London preferred, but remote work is possible)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing campaign strategies for the Gas & LNG sub-segment
- Collaborating with global marketing teams to maximize campaign performance and share best practices
- Analyzing campaign performance and using insights to drive continuous improvements and business growth
- Managing marketing budgets and delivering on ROI
- Building and maintaining effective stakeholder relationships across sales, product, research, and consulting teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment. The ideal candidate will have a solid background in B2B marketing, with experience using marketing technology platforms like Salesforce and Pardot.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to drive growth and achieve revenue targets
✅ Planning and executing marketing campaigns across various channels, utilizing the full marketing channel mix and martech stack
✅ Continuously analyzing and evaluating marketing campaigns to improve performance and deliver on KPIs
✅ Acting as the conduit to other marketing functions to ensure global alignment on business priorities
✅ Managing marketing budgets and delivering on ROI
✅ Effectively managing stakeholder relationships and providing regular performance updates
✅ Working collaboratively with the global marketing team to maximize reach and performance of campaign activity
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a dynamic, changing environment. The ideal candidate will be comfortable following processes but also working in ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in a B2B marketing manager role (5-10 years)
Required Skills:
- Solid experience using Salesforce and Pardot
- Sound knowledge of digital marketing practices and channels (Google Analytics, SEO, PPC, social media)
- In-depth knowledge of marketing performance metrics and ability to interpret trends and insights
- Excellent problem-solving skills and ability to approach issues from multiple perspectives
- Strong communication skills and proven ability to influence
- Able to build and maintain effective relationships
- Performs well managing multiple priorities and working in a matrixed environment
- Strong customer focus, both internal and external
- Knowledge of the energy, renewables, and commodity markets is an advantage
Preferred Skills:
- Experience working in the energy, renewables, or commodity markets
- Fluency in additional languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in international teams or across multiple time zones may have an advantage.
💰 Compensation & Benefits
Salary Range: £65,000 - £85,000 per annum (based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- 25 days' annual leave (plus public holidays)
- Flexible working arrangements
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time (35 hours per week), with flexibility to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on the energy, renewables, and natural resources sectors
Company Size: 1,001-5,000 employees (global), with a collaborative and inclusive work culture
Founded: 1973, with a rich history in providing data and analytics solutions to the energy industry
Company Description:
- Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors
- The company offers data, analytics, insight, events, and consultancy services to energy producers, governments, and financial institutions
- Wood Mackenzie's team of over 2,300 experts across more than 30 global locations covers the entire supply chain, empowering clients to make confident investment decisions in rapidly evolving markets
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- Carbon Management
Company Website: WoodMac.com
ASSUMPTION: Wood Mackenzie's extensive global presence and expertise in the energy industry make it an attractive employer for marketing professionals looking to gain experience in a dynamic and evolving sector.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the global marketing team
Reporting Structure: Reports directly to the Marketing Director, Commodities, and collaborates closely with the global marketing team
Work Arrangement: Hybrid (on-site in Edinburgh or London preferred, but remote work is possible up to 2 days per week)
Growth Opportunities:
- Potential to take on additional responsibilities and progress to a senior marketing role
- Opportunities to work on global campaigns and gain exposure to international markets
- Access to learning and development opportunities to enhance marketing skills and knowledge
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the energy industry and work on global campaigns that drive business growth and impact.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Edinburgh and London
Office Location(s): 5 Semple Street, Edinburgh, Scotland EH3 8BL, GB; London, England EC2N 4BQ, GB
Geographic Context:
- Edinburgh: A vibrant, historic city with a strong tech and startup scene, offering a high quality of life and excellent work-life balance
- London: A global hub for business, finance, and culture, providing unparalleled opportunities for networking and professional development
Work Schedule: Full-time (35 hours per week), with flexibility to work from home up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to work from home when needed and enjoy the benefits of a collaborative office environment when on-site.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing strategy and campaign planning
- Analytical skills and data-driven decision making
- Communication and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Wood Mackenzie's business and the energy industry to demonstrate your understanding of the sector
- Be prepared to discuss your approach to marketing performance analysis and continuous improvement
ATS Keywords: B2B Marketing, Marketing Strategy, Campaign Management, Performance Analysis, Stakeholder Management, Digital Marketing, Salesforce, Pardot, Google Analytics, SEO, PPC, Social Media, Communication, Problem Solving, Customer Focus, Energy Markets, Renewables
ASSUMPTION: Wood Mackenzie's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit. Successful candidates will be able to demonstrate a strong track record in B2B marketing and a passion for driving business growth through effective campaign strategies.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Google Analytics
- SEO and PPC tools (e.g., SEMrush, Google Ads, etc.)
- Social media platforms (e.g., LinkedIn, Twitter, etc.)
- Marketing automation and email marketing tools (e.g., Mailchimp, etc.)
ASSUMPTION: The ideal candidate will have experience using the listed marketing technology platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and team-oriented
- Adaptable and comfortable working in ambiguity
- Data-driven and analytical
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in ambiguity and adapting to change?
- Do you have a strong track record of driving business growth through effective marketing campaigns?
ASSUMPTION: Wood Mackenzie's company culture is inclusive, collaborative, and focused on driving business growth through customer-centric marketing strategies. Successful candidates will be able to demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and working in a matrixed environment
- Working effectively in a global team with colleagues across different time zones
- Keeping up with the rapidly evolving energy industry and adjusting marketing strategies accordingly
- Balancing the need for continuous improvement with the demands of day-to-day campaign management
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, changing environment and be able to balance multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the energy and renewables sectors, offering a unique opportunity to gain experience in a niche industry
- Wood Mackenzie's global presence and expertise in the energy industry provide a strong platform for marketing professionals to build their careers
- This role offers the potential for growth and development within the global marketing team, with opportunities to take on additional responsibilities and progress to a senior marketing role
ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for career growth and development within the energy industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or service offering in the energy sector
- Analyzing campaign performance data to identify trends and insights, and using these to inform continuous improvement and business growth
- Collaborating with the global marketing team to maximize reach and performance of campaign activity, and sharing best practices across the organization
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of marketing activities they may be involved in, and the impact they can have on business growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Wood Mackenzie support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Wood Mackenzie measure the success of its marketing campaigns, and how can I contribute to improving performance?
- What are the most challenging aspects of working in the energy industry, and how can this role help me develop the skills to overcome them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wood Mackenzie careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how you can contribute to Wood Mackenzie's business growth and success
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss your approach to marketing performance analysis and continuous improvement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
