Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Varsity Brands

🔹 Location: US - TX - Farmers Branch - 14460 Varsity Brands Way

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days onsite, Friday flex day)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted marketing campaigns to drive customer engagement and sales conversion
• Collaborating with cross-functional teams to optimize marketing efforts
• Analyzing campaign performance and making data-driven optimizations
• Creating customer-centric marketing strategies and communications

ASSUMPTION: This role requires a strategic, data-driven, and customer-focused marketer with experience in B2B or omnichannel environments and a passion for sports.

📋 Key Responsibilities

✅ Developing and executing strategic marketing plans for priority sports and customer segments to drive growth and acquire new customers

✅ Building a 12-month marketing calendar for each sport that aligns with key business drivers

✅ Leading the strategic planning and execution of sport-specific, digital-first campaigns, ensuring full alignment across Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation teams

✅ Owning end-to-end campaign execution: from brief development, segmentation and targeting, to creative production, launch, reporting, and optimization

✅ Translating marketing strategy into compelling, insight-driven creative briefs that inspire high-impact marketing assets across digital and omnichannel touchpoints

✅ Guiding the creative development process, ensuring messaging is consistent, customer-relevant, and distinctly BSN SPORTS

✅ Consolidating and delivering clear, actionable stakeholder feedback to drive efficient revisions and elevate creative quality

✅ Managing creative timelines to ensure rapid execution with minimal back-and-forth

✅ Partnering with Strategic Marketing, Deployment, and Analytics teams to track campaign KPIs, evaluate performance, and uncover insights

✅ Analyzing what’s working—and what’s not—by sport and customer segment; recommending and implementing optimizations to improve outcomes

✅ Continuously refining campaigns based on customer behavior, data, and post-campaign learnings

✅ Developing a deep understanding of assigned sports categories, including customer needs, pain points, and purchase behavior

✅ Using customer insights, business data, and market trends to shape marketing strategies and communications that resonate

✅ Collaborating with Merchandising and Sales to identify priority products and brands that require strategic marketing support

✅ Innovating the customer journey, finding new ways to drive engagement, and create marketing that delivers both impact and value

ASSUMPTION: This role requires strong project leadership skills, the ability to manage timelines and deliverables, and the capacity to work effectively with diverse stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent professional experience

Experience: 6+ years of experience in results-driven marketing, campaign management, product marketing, or sales marketing (preferably in a B2B or omnichannel environment)

Required Skills:

• Demonstrated success in developing and executing strategic marketing plans that drive customer acquisition and revenue growth
• Proven ability to lead cross-functional projects with diverse stakeholders
• Strong campaign management and project leadership skills
• Experience developing customer segmentation and targeting strategies
• Solid analytical and performance measurement capabilities
• Skilled in developing and presenting clear, impactful creative briefs and providing strategic, actionable feedback to creative teams
• Exceptional communication skills—both written and verbal—with the ability to influence and align stakeholders
• Adept at using customer insights and market trends to inform creative development and go-to-market strategies
• Highly organized, detail-oriented, and results-focused, with a track record of getting things done in fast-paced, deadline-driven environments
• Passionate about sports and the athletic customer

Preferred Skills:

• Knowledge or experience in team sports, coaching, or marketing sports programs

ASSUMPTION: Candidates with a proven track record in B2B marketing and a strong understanding of the sports industry will be most successful in this role.

💰 Compensation & Benefits

Salary Range: USD $74,500 - $80,000 Annual Base Salary + 10% Annual Performance Target Bonus

Benefits:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment

Working Hours: Full time exempt

ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change. The benefits listed are based on the company's LinkedIn profile and may be subject to change or variation based on the specific role or employee status.

📌 Applicant Insights

🔍 Company Context

Industry: Varsity Brands operates in the executive offices industry, focusing on elevating the student experience in sport and spirit through its two divisions, BSN SPORTS and Varsity Spirit.

Company Size: Varsity Brands has 5,001-10,000 employees, providing a large-scale environment with ample opportunities for collaboration and growth.

Founded: The company's founding date is not specified in the provided data.

Company Description:

• Varsity Brands partners with educators, coaches, and students to build school pride, student engagement, and community spirit
• The company offers customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams, and corporations
• Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and sales

Company Specialties:

• Sport
• Spirit
• Achievement
• Yearbook
• Cheer
• Athletics
• Dance
• Fundraising
• Cheerleading
• New school construction
• Graduation
• School spirit
• Performance arts
• And school needs

Company Website: http://www.varsitybrands.com

ASSUMPTION: As a large company with a broad range of products and services, Varsity Brands offers diverse career opportunities and the chance to work on high-impact initiatives.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for developing and executing strategic marketing plans and leading cross-functional projects.

Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager and works closely with various teams, including Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation.

Work Arrangement: This role is a hybrid position, with employees working onsite for four days a week and having a flex day on Friday.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within the Marketing department or other areas of the organization
• The company's large size and diverse product offerings provide ample opportunities for career growth and development
• Working on high-impact initiatives and collaborating with various teams can help employees build a strong professional network and gain valuable experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The company's headquarters is a professional office environment, with a mix of open and private workspaces.

Office Location(s): 4849 Alpha Rd., Dallas, Texas 75244, US and 1901 Diplomat Dr, Farmers Branch, Texas, US

Geographic Context:

• The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, with a diverse economy and a strong job market
• The area is home to a wide range of industries, including technology, healthcare, and logistics, providing ample opportunities for professional growth and development
• The region offers a mix of urban and suburban living options, with a variety of cultural, recreational, and entertainment amenities

Work Schedule: Employees work a standard 40-hour workweek, with the option to work remotely on Fridays.

ASSUMPTION: The company's office environment provides a collaborative and engaging work setting, with opportunities for professional growth and development in a dynamic and diverse metropolitan area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and relevant team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and campaign development skills
• Ability to work effectively with cross-functional teams
• Analytical and performance measurement capabilities
• Communication and presentation skills
• Customer-centric mindset and ability to understand and address customer needs

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, campaign management skills, and customer-centric mindset
• Prepare for behavioral interview questions that focus on your ability to develop and execute strategic marketing plans, collaborate with cross-functional teams, and analyze campaign performance
• Research the company and its products and services to demonstrate your understanding of the business and your fit for the role
• Follow up with the hiring manager or HR department after your interview to express your interest in the position and reiterate your qualifications

ATS Keywords: Marketing strategy, campaign management, customer segmentation, analytical skills, cross-functional teamwork, performance measurement, communication skills, customer-centric mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with proven marketing experience, strong analytical skills, and a customer-centric mindset.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's marketing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Service: We lead with heart. We champion community.
• Passion: We love what we do. It fuels our purpose.
• Integrity: We do what we promise. We own our actions and decisions.
• Respect: We earn it by giving it. Because everyone deserves it.
• Innovation: We never stop striving to be better. For ourselves and our community.
• Transparency: We are committed to openness and honesty in everything we do.

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and collective success
• Data-driven and analytical, with a focus on performance measurement and continuous improvement
• Customer-centric, with a focus on understanding and addressing customer needs
• Fast-paced and dynamic, with a focus on rapid execution and efficient decision-making

Self-Assessment Questions:

• Do you have a proven track record of developing and executing strategic marketing plans that drive customer acquisition and revenue growth?
• Are you comfortable working in a fast-paced, collaborative environment with diverse stakeholders?
• Do you have strong analytical and performance measurement capabilities, with a focus on data-driven decision-making?
• Are you passionate about sports and the athletic customer, with a deep understanding of the sports industry and market trends?

ASSUMPTION: Candidates who align with Varsity Brands' values and work style, with a proven track record in B2B marketing and a strong understanding of the sports industry, will be most successful in this role.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and the ability to manage multiple projects and campaigns simultaneously
• The fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work setting
• The role may require occasional travel, with up to 10% of time spent away from the office
• The company's large size and diverse product offerings may present opportunities for career growth and development, but may also require additional effort to build a strong professional network and gain valuable experience

ASSUMPTION: Candidates who are strategic, organized, and adaptable, with a strong work ethic and a customer-centric mindset, will be best equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the B2B or omnichannel environment, with a focus on strategic planning, campaign management, and cross-functional collaboration
• However, this role is unique in its focus on the sports industry and the opportunity to work with a large, diverse organization with a strong commitment to community and customer engagement
• Career paths for this role may include advancement to senior marketing manager or director of marketing, as well as opportunities to transition into other areas of the business, such as sales or product management

ASSUMPTION: Candidates with experience in B2B marketing or omnichannel environments, with a strong understanding of the sports industry and a passion for customer engagement, will find this role to be an excellent fit for their career goals.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer acquisition and revenue growth for a priority sport or customer segment
• Analyzing campaign performance data to identify trends, optimize outcomes, and inform future marketing strategies
• Collaborating with cross-functional teams to create customer-centric marketing communications and assets that drive engagement and conversion
• Innovating the customer journey to create new opportunities for engagement and create marketing that delivers both impact and value

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and customer-centric nature of the marketing manager role, with a focus on driving customer acquisition, engagement, and revenue growth through targeted marketing campaigns and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing technology stack and how it supports the marketing manager role?
• How does the company measure and optimize campaign performance, and what tools do you use for this purpose?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall marketing strategy?
• How does the company support the professional development and growth of marketing managers, and what opportunities are there for advancement within the organization?
• What is the company's approach to cross-functional collaboration, and how do marketing managers work with other departments to drive success?
• How does the company engage with the sports industry, and what opportunities are there for me to contribute to this aspect of the business?

ASSUMPTION: Asking these questions will help you better understand the role, the company's marketing strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, campaign management skills, and customer-centric mindset
• Prepare for behavioral interview questions that focus on your ability to develop and execute strategic marketing plans, collaborate with cross-functional teams, and analyze campaign performance
• Research the company and its products and services to demonstrate your understanding of the business and your fit for the role
• Follow up with the hiring manager or HR department after your interview to express your interest in the position and reiterate your qualifications
• If selected for the role, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.