📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccuWeather
🔹 Location: State College, PA & New York, NY
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for AccuWeather's B2B solutions.
- Collaborating with cross-functional teams to create customer-focused messaging and content.
- Managing product positioning, messaging, and packaging for AccuWeather For Business services.
- Implementing marketing campaigns and bundles across AccuWeather For Business offerings.
- Analyzing customer insights and data to inform marketing strategies and improve customer experience.
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Lead the execution of marketing strategies and develop content to support sales and customer engagement.
✅ Craft and manage product positioning, messaging, and packaging for AccuWeather For Business services and weather solutions.
✅ Collaborate with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories.
✅ Implement product marketing campaigns and bundles across AccuWeather For Business offerings.
✅ Coordinate marketing deliverables supporting new product releases and updates.
✅ Manage content strategy across all customer touchpoints: presentations, brochures, and digital platforms.
✅ Analyze customer insights and data to inform marketing strategies and improve the customer experience.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis to drive effective marketing campaigns and customer engagement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 2-4 years of B2B marketing experience with strong skills in content creation and campaign execution.
Required Skills:
- Proven experience developing sales materials and pitch decks for enterprise clients.
- Strong written and verbal communication skills.
- Demonstrated ability to analyze data, translate insights into action, and measure outcomes.
- Experience with CRM and marketing platforms (e.g., HubSpot, Salesforce, Google Analytics).
- Excellent project management skills; must have the ability to handle multiple priorities and tight deadlines.
- Collaborative mindset with cross-functional experience in sales, product, and customer success.
Preferred Skills:
- Experience with weather or climate-related industries.
- Fluency in additional languages.
ASSUMPTION: While industry-specific experience is not required, it could be beneficial for understanding AccuWeather's unique offerings and customer base.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for mid-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in the United States. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: AccuWeather operates in the weather and climate technology industry, providing accurate weather forecasts and warnings to consumers and businesses worldwide.
Company Size: AccuWeather has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: AccuWeather was founded in 1962 by Dr. Joel N. Myers, who is considered the “father of modern commercial meteorology.”
Company Description:
- AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world.
- The company's services have saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage.
- AccuWeather's products include AccuWeather.com, the AccuWeather app, the AccuWeather Network, and AccuWeather NOW streaming service, serving millions of users worldwide.
Company Specialties:
- Weather forecasting and warning systems
- Weather data and technology
- Business and enterprise solutions
- Media and broadcasting
Company Website: http://www.accuweather.com
ASSUMPTION: AccuWeather's focus on accuracy and innovation has driven its success in the competitive weather and climate technology industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Senior Director, Marketing.
Work Arrangement: Hybrid (On-site & Remote) with the ability to be located at AccuWeather's State College, PA Headquarters or based in NYC.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions.
- Opportunities to work on diverse projects and gain experience in various aspects of marketing.
- Chance to collaborate with cross-functional teams and learn from industry experts.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: AccuWeather's offices are modern and collaborative spaces designed to foster creativity and productivity.
Office Location(s): State College, PA & New York, NY
Geographic Context:
- State College, PA: A college town with a vibrant community, offering a mix of urban and rural living.
- New York, NY: A major global city with diverse cultural, entertainment, and professional opportunities.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: AccuWeather's hybrid work arrangement offers employees the best of both worlds, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and communication skills
- Data analysis and problem-solving abilities
- Cultural fit and alignment with AccuWeather's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Research AccuWeather's products and services to demonstrate your understanding of the company's offerings.
ATS Keywords: B2B marketing, content creation, campaign execution, sales materials, data analysis, project management, cross-functional collaboration
ASSUMPTION: AccuWeather's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- CRM and marketing platforms (e.g., HubSpot, Salesforce, Google Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Google Slides)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as AccuWeather provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Accuracy: AccuWeather is committed to providing the most accurate weather forecasts and warnings in the world.
- Innovation: The company continually invests in research and development to improve its products and services.
- Customer Focus: AccuWeather prioritizes understanding and meeting the needs of its customers.
Work Style:
- Collaborative: AccuWeather encourages teamwork and cross-functional collaboration.
- Data-driven: The company makes decisions based on data and analytics to drive continuous improvement.
- Adaptable: AccuWeather's fast-paced environment requires employees to be flexible and adaptable to change.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful B2B marketing campaigns?
- Are you comfortable working with data and analytics to inform marketing strategies and measure outcomes?
- Do you thrive in a collaborative, fast-paced environment and enjoy working with cross-functional teams?
ASSUMPTION: AccuWeather's culture values accuracy, innovation, and customer focus, with a strong emphasis on collaboration and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced environment.
- Working with diverse teams and stakeholders to align on marketing strategies and content.
- Adapting to changes in the weather and climate technology industry and AccuWeather's product offerings.
- Balancing on-site and remote work responsibilities effectively.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- AccuWeather's Marketing Manager role differs from other B2B marketing positions in its focus on weather and climate technology, requiring an understanding of the industry's unique challenges and opportunities.
- Compared to other mid-level marketing roles, AccuWeather offers a competitive salary range and comprehensive benefits package.
- Career progression in AccuWeather may differ from other companies, with opportunities for growth and advancement within the organization.
ASSUMPTION: While AccuWeather's Marketing Manager role shares similarities with other B2B marketing positions, its unique focus on weather and climate technology sets it apart in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AccuWeather For Business service, including creating sales materials, case studies, and customer success stories.
- Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer engagement.
- Collaborating with product and sales teams to create targeted messaging and content for specific industries or customer segments.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to AccuWeather's Marketing Manager.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget and resources allocated to AccuWeather For Business campaigns?
- How does AccuWeather measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
- What opportunities exist for professional growth and development within the Marketing department and AccuWeather as a whole?
- How does AccuWeather support work-life balance for its employees, particularly those working in a hybrid or remote arrangement?
- What are the most significant challenges facing AccuWeather's Marketing department in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and AccuWeather's marketing efforts, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of successful marketing campaigns or projects you've led in the past, focusing on their impact and outcomes.
- Follow up with AccuWeather's hiring team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
