Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Up Learn

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in the office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing campaigns to drive inbound leads, engagement, and brand awareness
• Crafting compelling content, including thought leadership articles, website copy, and targeted promotions
• Managing email marketing and CRM, optimizing campaigns for engagement and conversions
• Collaborating with the team to support marketing initiatives across multiple channels
• Analyzing performance metrics and using data-driven insights to refine marketing strategies

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through data-informed decision making.

📋 Key Responsibilities

✅ Email Marketing & CRM: Plan, write, and execute email campaigns for teachers, schools, parents, and students, optimizing for engagement, open rates, and conversions.

✅ Content & Copywriting: Develop compelling B2B content, including thought leadership articles, website copy, case studies, and targeted promotions.

✅ Marketing Strategy & Analytics: Conduct A/B testing, analyze performance metrics, and use data-driven insights to refine campaigns.

✅ Multi-Channel Marketing: Support marketing initiatives across social media (LinkedIn, Twitter), website content, and offline channels (events, exhibitions, direct mail campaigns).

✅ SEO & Website Management: Optimize content for search engines and ensure the website supports overall marketing goals.

✅ HubSpot & CRM Management: Use HubSpot (preferred) or similar CRM tools for email segmentation, automation, and lead nurturing.

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on end-to-end ownership of campaigns and a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, email marketing, and content marketing (B2B & B2C experience preferred)

Required Skills:

• Proven ability to craft compelling copy and campaigns that drive engagement
• Strong analytical skills, using data to optimize marketing strategies (e.g., A/B testing, performance analysis)
• Hands-on experience with CRM tools, with HubSpot knowledge being a strong plus
• Comfortable with CMS platforms (WordPress preferred) and managing website content
• Social media savvy, particularly on LinkedIn and Twitter, to drive engagement and brand awareness
• Highly organized, self-motivated, and capable of working independently

Preferred Skills:

• Experience in marketing for the UK education sector
• Basic SEO knowledge and experience optimizing content for search engines

ASSUMPTION: Candidates should have a strong portfolio showcasing their marketing skills, with a focus on B2B campaigns and content creation.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per year (Based on experience and industry standards for a Marketing Manager role in London)

Benefits:

• Competitive salary plus quarterly incentives and bonus
• ~35 days of paid holiday per year
• Significantly enhanced parental leave
• Level 6 dental insurance
• Paid-for coffee breaks
• Paid-for sporting activities
• Annual 3-day company off-site
• Spacious and bright private office
• Cycle-to-Work scheme
• Unlimited budget for work-related books
• Family access to Up Learn

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London, with a focus on B2B marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, focusing on improving education accessibility and effectiveness through cognitive science, instructional theory, and artificial intelligence.

Company Size: Up Learn is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Up Learn was founded in 2016, with a mission to make education accessible and effective for all students, starting with A Levels.

Company Description:

• Up Learn combines cognitive science, instructional theory, and artificial intelligence to create the world's most effective learning experience.
• The company offers A Level courses, with a focus on improving results for students, regardless of their background or starting grade.
• Up Learn provides scholarships to disadvantaged students through partnerships with charities, aiming to close the attainment gap.

Company Specialties:

• E-learning platform development
• Cognitive science and instructional theory application
• Artificial intelligence integration in education
• Partnerships with schools, MATs, and charities

Company Website: Up Learn

ASSUMPTION: Up Learn's focus on education and accessibility makes it an attractive option for candidates passionate about making a positive impact on students' lives.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the marketing team to execute campaigns and strategies.

Work Arrangement: Hybrid work arrangement, with 2 days in the office per week (one team day and one company day).

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team as the company grows
• Opportunities to learn and develop a wide range of skills, including marketing strategy, data analytics, content writing, and project management
• Chance to work on high-impact projects that directly influence business growth and student success

ASSUMPTION: This role offers excellent growth opportunities for candidates eager to learn and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Up Learn's office is a spacious and bright private office located in Old Street, London.

Office Location(s): Old Street, London

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities.
• The Old Street area is known for its tech industry and startup scene, providing a dynamic and innovative work environment.
• Up Learn's office is easily accessible by public transportation, with multiple tube and bus stations nearby.

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2 days in the office per week).

ASSUMPTION: Up Learn's office provides a collaborative and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person or virtual interview with the Head of Marketing and/or other team members
• Task or case study presentation, followed by a final interview

Key Assessment Areas:

• Marketing skills and experience, with a focus on B2B campaigns and content creation
• Analytical skills and data-driven decision making
• Cultural fit and alignment with Up Learn's core values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience, with a focus on B2B campaigns and content creation.
• Prepare examples of your marketing work, including campaigns, content, and data analysis, to discuss during the interview.
• Research Up Learn's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
• Practice common marketing interview questions and prepare thoughtful questions to ask the interviewer.

ATS Keywords: Marketing Manager, B2B Marketing, Email Marketing, Content Marketing, CRM, HubSpot, SEO, A/B Testing, Data Analysis, Marketing Strategy, Campaign Management, Lead Generation, Brand Awareness

ASSUMPTION: Up Learn's interview process is designed to assess candidates' marketing skills, cultural fit, and problem-solving abilities, with a focus on data-driven decision making and end-to-end campaign ownership.

🛠️ Tools & Technologies

• HubSpot (preferred) or similar CRM tools
• WordPress or similar CMS platforms
• Social media platforms (LinkedIn, Twitter)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Up Learn uses a variety of marketing tools and technologies to support campaign execution, data analysis, and overall marketing strategy.

👔 Cultural Fit Considerations

Company Values:

• Live for Learning: Up Learn values open-mindedness, continuous learning, and a thirst for knowledge.
• Strive for Consistent Excellence: The company holds high standards and pays attention to detail to ensure consistent quality in all aspects of its work.
• Objective and Rational: Up Learn thinks from first principles, avoids biases, and uses data-driven insights to inform decision making.
• Relentlessly Resourceful: The company is committed to finding creative solutions and working smart to achieve its goals.
• Caring and Compassionate: Up Learn demonstrates care and compassion for its employees, students, and the broader community.

Work Style:

• Up Learn values a collaborative and supportive work environment, with a focus on teamwork and open communication.
• The company encourages autonomy and end-to-end ownership of marketing campaigns, with a strong emphasis on data-driven decision making.
• Up Learn offers a flexible and hybrid work arrangement, with a focus on work-life balance and employee well-being.

Self-Assessment Questions:

• Do you align with Up Learn's core values, particularly the emphasis on continuous learning and data-driven decision making?
• Are you comfortable working independently and taking ownership of marketing campaigns from start to finish?
• Do you thrive in a dynamic and collaborative work environment, with a focus on teamwork and open communication?

ASSUMPTION: Up Learn's company culture emphasizes continuous learning, data-driven decision making, and a strong commitment to employee well-being and work-life balance.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management.
• Working in a fast-paced and growing company may present challenges in terms of prioritizing tasks and adapting to change.
• Up Learn's focus on data-driven decision making may require candidates to develop strong analytical skills and a deep understanding of marketing metrics.
• London's competitive job market and cost of living may present challenges for candidates relocating to the area.

ASSUMPTION: These challenges can be mitigated through strong organizational skills, a focus on continuous learning, and a commitment to data-driven decision making.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on B2B marketing, content creation, and data-driven decision making.
• Up Learn's focus on education and accessibility sets it apart from other companies in the EdTech industry, with a strong commitment to closing the attainment gap and improving student outcomes.
• This role offers excellent growth opportunities, with a focus on learning and development within the marketing team and the broader company.

ASSUMPTION: Candidates should consider their interest in B2B marketing, content creation, and data-driven decision making when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive engagement and conversions for a specific customer segment
• Creating a series of thought leadership articles to establish Up Learn's expertise in the EdTech industry and drive brand awareness
• Optimizing Up Learn's website for search engines to improve organic traffic and drive more qualified leads

ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for this role, with a focus on B2B marketing, content creation, and data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Up Learn support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a fast-paced and growing company like Up Learn?
• How does Up Learn measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experience, with a focus on B2B campaigns and content creation.
• Prepare examples of your marketing work, including campaigns, content, and data analysis, to discuss during the interview.
• Research Up Learn's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
• Practice common marketing interview questions and prepare thoughtful questions to ask the interviewer.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.