Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Cascadia Strategy Consulting Partners

🔹 Location: Vancouver, British Columbia, Canada (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Hybrid (Vancouver or Victoria office)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing campaigns across multiple channels to generate leads and raise brand awareness.
• Overseeing and maintaining the firm’s website, ensuring it is SEO-optimized and up-to-date with relevant content.
• Coordinating the proposal process, working with consulting leads to develop standout proposals that clearly articulate Cascadia Partners’ value proposition.
• Providing design support to consulting teams to ensure all client-facing documents meet the firm’s high-quality standards.
• Supporting client deliverables to ensure reports, presentations, and other materials are polished and professionally designed.

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving marketing efforts and supporting client projects.

📋 Key Responsibilities

✅ Developing and executing marketing campaigns across digital (Google Ads, LinkedIn, email marketing, social media) and offline (trade shows, conferences, events) channels.

✅ Managing the firm’s website, ensuring it is SEO-optimized and up-to-date with relevant content.

✅ Coordinating the proposal process, including managing timelines, coordinating with consulting leads, and ensuring proposals are completed on time and meet quality standards.

✅ Working with consulting leads to develop standout proposals that clearly articulate Cascadia Partners’ value proposition for new and existing clients.

✅ Providing design support to consulting teams to ensure all client-facing documents meet the firm’s high-quality standards.

✅ Assisting project teams in finalizing client deliverables, ensuring reports, presentations, and other materials are polished and professionally designed.

ASSUMPTION: The role may require occasional support on consulting projects to enhance the team’s capacity.

🎯 Required Qualifications

Education: A business degree or MBA is preferred.

Experience: 3-5 years of experience in marketing, communications, or related fields in a corporate or consulting environment.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating professional templates, layouts, and diagrams. Graphic design experience is an asset.
• Exceptional ability to communicate complex ideas effectively to a variety of audiences in both verbal and written formats.
• Experience in managing a website, social media accounts, and digital campaigns, including SEO and content management.
• Demonstrable teamwork and relationship development skills.
• Strong project management skills.

Preferred Skills:

• Experience in the consulting industry.
• Fluency in French.

ASSUMPTION: Candidates with experience in the consulting industry and/or proficiency in French may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in Vancouver, Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. The role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Cascadia Partners works with clients across various industries, including the public sector, healthcare, transportation and logistics, construction and real estate, industry associations, and food, beverage, and retail.

Company Size: 11-50 employees. As a mid-sized company, Cascadia Partners offers a supportive work environment with opportunities for growth and impact.

Founded: 2015. The company was founded by industry veterans who wanted to focus on creating local impact and bringing specialized expertise to a broad cross-section of local industries.

Company Description:

• Cascadia Partners is a leading boutique management consulting firm that works on tough analytical and technical, as well as people and process challenges to deliver operational improvements and boost confidence in decision-making.
• The company serves clients spanning all levels of government, private businesses, local and national industry associations, and organizations that operate at the intersection of the public and private sectors.
• Cascadia Partners is trusted for its expertise in five key areas: Business Strategy, Operations Management, Digital Transformation, Data Analytics and AI, and Policy and Economics.

Company Specialties:

• Management Consulting
• Strategic Planning
• Economic Analysis
• Operations Analysis
• Financial Analysis
• IT Implementation & Integration
• Digital Transformation
• Operations Management
• Business Strategy
• Policy
• Economics
• Data Analytics

Company Website: http://cascadiapartners.ca/

ASSUMPTION: Cascadia Partners is a growing and dynamic company that values collaboration, intellectual curiosity, creativity, and confidence in its work.

📊 Role Analysis

Career Level: Intermediate. This role is suitable for candidates with 3-5 years of experience in marketing, communications, or related fields.

Reporting Structure: The Marketing Manager will report directly to the firm’s Managing Partners and work closely with consulting leads and project teams.

Work Arrangement: Hybrid. The role requires a presence in either the Vancouver or Victoria office, with the option to work remotely for part of the week.

Growth Opportunities:

• As the firm continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role.
• The role offers exposure to various industries and consulting projects, providing opportunities for professional development and skill-building.
• Cascadia Partners encourages a culture of learning and supports employees in pursuing relevant training and certifications.

ASSUMPTION: The Marketing Manager will have opportunities to grow within the firm as it expands and takes on new projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Vancouver and Victoria.

Office Location(s): 1152 Mainland St, 400, Vancouver, British Columbia V6B 4X2, CA and 732 Cormorant St, 1101, Victoria, British Columbia V8W 4A5, CA

Geographic Context:

• Vancouver is a vibrant, multicultural city with a mild climate, offering a high quality of life and numerous recreational opportunities.
• Victoria is a picturesque city known for its mild climate, historic architecture, and outdoor activities.

Work Schedule: Full-time, with flexible work hours and the option to work remotely for part of the week.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-person or virtual interview with the Managing Partners
• Case study or project presentation
• Final interview with the firm’s leadership team

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Cascadia Partners’ values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, communications, and project management skills, as well as any relevant industry experience.
• Prepare a portfolio or examples of your work, including marketing campaigns, proposals, and client deliverables.
• Be ready to discuss your approach to marketing and lead generation, as well as your experience with SEO, website management, and digital campaigns.

ATS Keywords: Marketing, Campaign Management, Lead Generation, Digital Marketing, SEO, Project Management, Graphic Design, Client Relationships, Proposal Development, Consulting

ASSUMPTION: The interview process will focus on assessing the candidate’s marketing and project management skills, as well as their cultural fit with the firm.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS) such as WordPress
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Email marketing platforms such as Mailchimp or Constant Contact
• Project management tools such as Asana, Trello, or Microsoft Project

ASSUMPTION: The Marketing Manager will be expected to be proficient in using relevant marketing and project management tools, as well as Adobe Creative Suite for design work.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Intellectual curiosity
• Creativity and confidence

Work Style:

• High-performing team that works hard and delivers high-quality work for clients
• Startup culture that strives to hire people who are eager to contribute and grow the firm and its culture
• Focus on incorporating collaboration, intellectual curiosity, creativity, and confidence in work

Self-Assessment Questions:

• Do you thrive in a collaborative, high-performing team environment?
• Are you eager to contribute to and grow a startup-like culture?
• Do you possess strong communication, project management, and marketing skills, with a creative and confident approach to work?

ASSUMPTION: Candidates who align with Cascadia Partners’ values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• The role may require occasional support on consulting projects, which could involve working outside of regular business hours to meet project deadlines.
• Candidates may need to adapt to the firm’s unique culture and approach to consulting, which focuses on creating local impact and working with a broad cross-section of local industries.
• The role may require occasional travel to attend trade shows, conferences, or client meetings.
• The Marketing Manager will be expected to manage multiple projects and deadlines simultaneously, requiring strong organizational and time management skills.

ASSUMPTION: The Marketing Manager will need to be adaptable, organized, and able to manage multiple priorities effectively to succeed in this role.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in that it requires a strong understanding of the consulting industry and the ability to support client projects as needed.
• Candidates with experience in the consulting industry may find this role appealing due to its focus on driving marketing efforts and supporting client projects.
• This role offers opportunities for professional development and growth within the firm as it expands and takes on new projects.

ASSUMPTION: Candidates with experience in the consulting industry or a strong interest in learning about the industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a digital marketing campaign to generate leads and raise brand awareness for Cascadia Partners.
• Coordinating the proposal process for a major client project, working with consulting leads to develop a standout proposal that clearly articulates the firm’s value proposition.
• Supporting a client project by providing design support and ensuring all client-facing documents meet the firm’s high-quality standards.

ASSUMPTION: The Marketing Manager will be involved in a variety of projects, ranging from marketing campaigns to client project support, and will have the opportunity to contribute to the firm’s growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the firm’s approach to marketing and lead generation in the consulting industry?
• How does the Marketing Manager role support the firm’s consulting projects, and what opportunities are there for growth within the firm?
• What is the firm’s culture like, and how does it support collaboration and intellectual curiosity?
• How does the firm approach professional development and training for its employees?
• What are the key priorities for the Marketing Manager role in the first 90 days?

ASSUMPTION: Candidates should ask thoughtful questions about the role, the firm, and its culture to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing, communications, and project management skills, as well as any relevant industry experience.
• Prepare a portfolio or examples of your work, including marketing campaigns, proposals, and client deliverables.
• Be ready to discuss your approach to marketing and lead generation, as well as your experience with SEO, website management, and digital campaigns.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.