📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: OAA Orthopaedic Specialists
🔹 Location: Allentown, PA
🔹 Job Type: Full Time
🔹 Category: Medical Practices
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective public relations and marketing strategies
- Managing the organization's website and online advertising campaigns
- Creating and managing content marketing strategies, such as blog posts and articles
- Analyzing marketing data and providing recommendations for improvement
- Organizing and controlling all in-house marketing responsibilities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing efforts and improve public awareness of the organization.
📋 Key Responsibilities
✅ Manage the organization's website and ensure it is up-to-date and optimized for SEO
✅ Create and manage online advertising campaigns, including paid search and display ads
✅ Develop and implement content marketing strategies, such as blog posts, articles, and white papers
✅ Assist with strategic planning and editing of marketing materials
✅ Create and manage email marketing campaigns
✅ Analyze marketing data and provide recommendations for improvement
✅ Organize and control all in-house marketing responsibilities
✅ Develop and implement public relations strategies, such as press releases and media outreach
✅ Market, plan, organize, and implement community events and meetings
✅ Represent the practice at company-sponsored events
✅ Develop and manage digital marketing campaigns, including SEO, SEM, and social media marketing
✅ Create relationships in populations directly affecting the business line, including Medicare and youth sports organizations
✅ Manage expenses within the marketing budget and justify the effectiveness of such expenses
✅ Write, track, and deliver press releases and organize press conferences
✅ Continuously build upon relationships with referring physician offices
✅ Track and manage the online reputation of OAA and its physicians
✅ Develop criteria and present data regarding all marketing strategies at monthly meetings
✅ Disseminate and report findings from the monthly patient satisfaction survey to management
ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or Mass Communications
Experience: 2 to 3 years of marketing experience
Required Skills:
- Excellent time management and prioritization skills
- Ability to effectively communicate information and ideas in written and verbal format
- Ability to think creatively and innovatively
- Detail-oriented and ability to multitask
- Analytical skills to forecast and identify trends and challenges
- Advanced computer skills and aptitude for technology required
- Advanced writing skills and attention to detail
Preferred Skills:
- Prior marketing experience in the healthcare industry
- Knowledge of email marketing platforms
- Prior experience with Google Ads
- Professional demeanor along with proven ability to be a flexible, proactive team player
- Proven ability to build strong professional relationships with all levels of the organization as well as in the community
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital marketing and data analysis. Experience in the healthcare industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Allentown, PA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening and weekend events)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be subject to employee contribution.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 51-200 employees (Mid-size)
Founded: 1970
Company Description:
- OAA Orthopaedic Specialists is a dynamic provider of orthopaedic care and research for more than 40 years
- Specialties include general orthopaedics, joint replacements, foot and ankle, spine center of excellence, hand and upper extremities, sports medicine and injuries, rheumatology, chiropractic medicine, work injuries, and pain management
- Convenient, collaborative care and surgical treatment options are key components to quality patient outcomes
Company Specialties:
- General Orthopaedics
- Joint Replacements
- Foot & Ankle
- Spine Center of Excellence
- Hand & Upper Extremities
- Sports Medicine & Injuries
- Rheumatology
- Chiropractic Medicine
- Work Injuries
- Pain Management
Company Website: http://www.oaaortho.com
ASSUMPTION: OAA Orthopaedic Specialists is a well-established medical practice with a wide range of specialties, offering comprehensive orthopaedic care to the Lehigh Valley community.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Practice Administrator
Work Arrangement: On-site, full-time position with occasional flexibility for evening and weekend events
Growth Opportunities:
- Potential advancement to a senior marketing role as the company grows
- Opportunities to expand skills and knowledge in the dynamic healthcare industry
- Possibility to work on special projects and initiatives to drive marketing success
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Multiple office locations in the Lehigh Valley area
Office Location(s): Allentown, Bethlehem, and Lehighton, PA
Geographic Context:
- The Lehigh Valley region is located in eastern Pennsylvania, approximately 60 miles north of Philadelphia
- The area is known for its rich history, cultural attractions, and outdoor recreation opportunities
- The Lehigh Valley is home to several major industries, including healthcare, manufacturing, and technology
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening and weekend events)
ASSUMPTION: The Lehigh Valley offers a blend of urban and rural living, with a variety of cultural and recreational opportunities for residents and visitors alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Practice Administrator
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and reporting
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and its target audience to demonstrate your understanding of the role and the organization
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing Strategy, Data Analysis, Communication Skills, Marketing Campaigns, SEO, SEM, Content Marketing, Email Marketing, Public Relations, Event Planning, Team Dynamics
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Website management platforms (e.g., WordPress, Drupal)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and professionalism
- Accountability and excellence
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
- Focus on quality patient outcomes and exceptional customer service
Self-Assessment Questions:
- How do you align with OAA's commitment to patient-centered care?
- How do you handle working in a dynamic and fast-paced environment?
- What steps do you take to ensure the quality and accuracy of your work?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with OAA's company values and work style, with a focus on patient-centered care, teamwork, and continuous learning.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Balancing marketing efforts with budget constraints and justifying expenses
- Building and maintaining strong relationships with referring physician offices and community organizations
- Managing work-life balance in a fast-paced work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to prioritize effectively.
📈 Similar Roles Comparison
- Marketing Manager (Healthcare) vs. Marketing Manager (Other Industries):
- Healthcare marketing requires a strong understanding of HIPAA compliance and patient privacy regulations
- Healthcare marketing often involves working with complex data sets and analytics to drive patient outcomes
- Healthcare marketing may require more frequent communication with regulatory bodies and industry stakeholders
- Marketing Manager (Mid-size Company) vs. Marketing Manager (Enterprise):
- Mid-size companies may offer more opportunities for growth and advancement
- Mid-size companies may have a more agile and flexible work environment
- Enterprise companies may have more resources and budget for marketing initiatives
- Enterprise companies may have more structured career paths and defined growth opportunities
- Marketing Manager (On-site) vs. Marketing Manager (Remote):
- On-site roles may offer more opportunities for face-to-face collaboration and networking
- On-site roles may require more flexibility with work hours and availability
- Remote roles may offer more flexibility with work-life balance and location independence
- Remote roles may present unique communication and collaboration challenges
ASSUMPTION: This role offers a unique blend of challenges and opportunities, requiring strong marketing skills, adaptability, and a strategic mindset.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to increase website traffic and patient inquiries by 20%
- Creating and managing a successful email marketing campaign to improve patient engagement and retention
- Planning and executing a community event to raise awareness of OAA's services and generate new patient leads
- Analyzing marketing data to identify trends and opportunities, and presenting findings to key stakeholders
- Managing a successful SEO and SEM campaign to improve search engine rankings and drive organic traffic to the OAA website
ASSUMPTION: These sample projects demonstrate the wide range of responsibilities and initiatives that the Marketing Manager may undertake to drive marketing success and improve patient outcomes.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing OAA Orthopaedic Specialists in the next 12 months?
- How does the organization support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
- How does OAA Orthopaedic Specialists differentiate itself from other healthcare providers in the region?
- What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and its target audience to demonstrate your understanding of the role and the organization
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
