Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: Montreal, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing strategies to enhance brand visibility and engagement.
• Leading and managing a marketing team to execute campaigns and initiatives.
• Collaborating with stakeholders to drive business growth and improve customer experiences.
• Analyzing market trends and customer insights to inform marketing strategies and improve ROI.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing principles to drive successful marketing campaigns and initiatives.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: The role may evolve based on the company's growth and changing market conditions, requiring adaptability and flexibility from the candidate.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience in leadership and team management.
• Strong understanding of digital marketing strategies and tools.

Preferred Skills:

• Experience in the information services industry.
• Fluency in French (Canada only).

ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving successful marketing campaigns are likely to be strong contenders for this position.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on experience level and industry standards for a Marketing Manager in Canada)

Benefits:

• 30-Day Paid Leave
• Health Insurance Coverage
• 5-Day Work Week

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement.

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager in Canada. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Keller Executive Search operates in the Information Services industry, focusing on leadership advisory and talent placement services.

Company Size: Keller Executive Search has 11-50 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: Keller Executive Search was founded in 2006 and has since grown to become a global leadership advisory firm with offices across the Americas, Asia, Europe, and Australia.

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services, including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• Keller's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search's global presence and diverse client base offer exciting opportunities for marketing professionals to gain exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in marketing and be ready to take on a leadership role.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketing professionals.

Work Arrangement: This role is remote, with a requirement for the candidate to be based in Canada. The work arrangement is flexible, with a 5-day workweek and 30-day paid leave.

Growth Opportunities:

• As a mid-sized company, Keller Executive Search offers opportunities for career growth and advancement as the organization expands.
• The Marketing Manager may have the chance to work on international projects, gaining valuable global experience.
• With a diverse client base, the Marketing Manager will have the opportunity to develop expertise in various industries and markets.

ASSUMPTION: The Marketing Manager role at Keller Executive Search provides an excellent platform for growth and development, with opportunities to work on high-impact projects and collaborate with industry experts.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Montreal, Canada

Geographic Context:

• Montreal is the second-largest city in Canada and is known for its vibrant culture, diverse neighborhoods, and high quality of life.
• The city is home to a thriving tech industry and has a strong focus on innovation and entrepreneurship.
• Montreal is a bilingual city, with French being the official language alongside English.

Work Schedule: Full-time (40 hours/week) with flexible hours and a 5-day workweek.

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the opportunity to work from home and avoid a daily commute.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager (Marketing Director)
• Second-round interview with the CMO
• Final round interview with the CEO
• Background check and reference checks
• Job offer

Key Assessment Areas:

• Marketing strategy development and execution
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Include specific examples of marketing campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of the information services industry and how your skills and experience align with Keller Executive Search's mission and values.

ATS Keywords: Marketing Strategy, Campaign Management, Market Analysis, Team Leadership, Stakeholder Engagement, Budget Management, Digital Marketing, Analytical Skills, Communication Skills, Interpersonal Skills, Leadership, Marketing Manager, Marketing Director, CMO, CEO, Information Services, Global Leadership, Talent Placement, Executive Search

ASSUMPTION: The application process at Keller Executive Search is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to provide specific examples and data-driven insights to demonstrate their qualifications.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Marketing Manager should be proficient in using marketing automation, CRM, and analytics tools to develop, execute, and track marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions and decisions.
• Expertise: Leveraging deep industry knowledge and functional expertise to deliver exceptional results.
• Collaboration: Working together to achieve common goals and drive success for our clients and colleagues.
• Innovation: Embracing a creative and forward-thinking approach to problem-solving and continuous improvement.
• Accountability: Taking responsibility for our actions and delivering on our commitments.

Work Style:

• Results-driven: Focused on achieving measurable outcomes and driving business impact.
• Adaptable: Able to navigate changing priorities and market conditions with agility and resilience.
• Data-informed: Using data and insights to guide decision-making and strategy development.
• Collaborative: Working effectively with cross-functional teams and stakeholders to achieve common goals.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in a leadership role?
• Are you comfortable working in a remote, virtual team environment and collaborating with colleagues across different time zones?
• Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges and opportunities?

ASSUMPTION: Keller Executive Search values candidates who are results-driven, adaptable, and data-informed, with a strong commitment to collaboration and accountability. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration across different time zones.
• Balancing the strategic and tactical aspects of the marketing role, requiring strong organizational skills and the ability to prioritize effectively.
• Adapting to the unique needs and preferences of a diverse client base, with varying marketing requirements and objectives.
• Keeping up with the latest marketing trends and technologies, and continuously evolving the company's marketing strategies to remain competitive.

ASSUMPTION: The Marketing Manager role at Keller Executive Search presents unique challenges and opportunities, requiring a strong, adaptable leader who can thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to work in the executive search and leadership advisory industry, with exposure to a diverse range of clients and markets.
• While the core responsibilities of the role are similar to other marketing management positions, the focus on global leadership and talent placement sets this role apart.
• Career progression in this role may involve moving into a Marketing Director or Chief Marketing Officer (CMO) position, with the opportunity to lead a larger marketing team and drive strategic initiatives across the organization.

ASSUMPTION: The Marketing Manager role at Keller Executive Search offers a unique blend of strategic and tactical responsibilities, with the opportunity to work in a dynamic, global industry and drive meaningful business impact.

📝 Sample Projects

• Developing and executing a global marketing campaign to promote Keller Executive Search's leadership advisory services, targeting C-level executives and HR professionals across multiple industries.
• Conducting market research and analysis to identify trends and opportunities in the global leadership advisory market, and using these insights to inform marketing strategies and improve customer experiences.
• Managing a team of marketing professionals to create and distribute thought leadership content, such as blog posts, whitepapers, and webinars, to establish Keller Executive Search as a trusted authority in the industry.

ASSUMPTION: The Marketing Manager role at Keller Executive Search involves a mix of strategic planning, tactical execution, and team leadership, with a focus on driving business growth and improving customer experiences through innovative marketing campaigns and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall growth plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the Marketing Manager in the first 90 days, and how will success be measured?
• How does the company approach diversity, equity, and inclusion in its marketing efforts and overall business strategy?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Applicants should use the interview process to assess the company's marketing strategy, growth plans, and commitment to employee development and well-being, as well as to understand the expectations and priorities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Remote Marketing Manager in Montreal at Keller Executive Search
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements, using the ATS keywords provided.
• Prepare for the interview process by researching Keller Executive Search's industry, company history, and values, and by practicing your responses to the key questions provided.
• Follow up with the hiring manager within 48 hours of submitting your application to confirm receipt and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.