📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Miller's Bio Farm
🔹 Location: Quarryville, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing strategies
- Overseeing and optimizing the eCommerce website and digital customer experience
- Ensuring customer satisfaction and service excellence
- Collaborating with external partners to improve the digital journey
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing channels to drive growth and customer engagement.
📋 Key Responsibilities
✅ Develop and execute multi-channel marketing strategies, including email, social, seasonal campaigns, and product launches
✅ Oversee and optimize the eCommerce website, CRM systems, and digital customer experience
✅ Ensure customer satisfaction and service excellence across all touchpoints
✅ Collaborate with external developers and marketing partners to improve the digital journey
✅ Create and maintain accurate, compliant product labels and marketing materials
✅ Conduct market research and performance reporting using analytics tools
✅ Participate in budget planning and managing departmental financials
✅ Travel approximately 5 times per year for trade shows and related events
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve marketing and sales objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of proven marketing experience, with at least 1 year in a strategic role
Required Skills:
- Proven experience in marketing, eCommerce management, and content writing
- Understanding of customer behavior and digital marketing channels
- Strong project management skills and budget awareness
- Familiarity with Shopify or similar eCommerce platforms, Google Workspace, Facebook Business, Google Analytics, Asana, and CRM systems
- Experience with Canva and Adobe Illustrator
Preferred Skills:
- Background in the natural food movement, raw dairy, or holistic health
- Experience working in a faith-based setting or with Amish culture
ASSUMPTION: Candidates with a strong marketing background, experience in the natural food industry, and familiarity with relevant tools and platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $96,000 per year (based on experience and performance)
Benefits:
- Paid Time Off
- Paid Holidays
- Monthly food credit
- Friendly & fun work environment
- Christmas Banquet & Farm Day
- Eligible for up to 20% annual bonus if company profit goals are achieved
Working Hours: Full-time, with occasional travel for trade shows and events
ASSUMPTION: The salary range is based on industry standards for marketing managers with 3-5 years of experience in the natural food industry.
📌 Applicant Insights
🔍 Company Context
Industry: Miller's Bio Farm is a regenerative, Amish-owned farm offering raw dairy, truly pastured meats, and nourishing foods delivered directly to customers. They operate as a faith-based, e-commerce-driven business.
Company Size: Miller's Bio Farm is a small, growing company with a supportive team environment. This means applicants can expect close collaboration, clear communication, and opportunities for growth.
Founded: Miller's Bio Farm was founded with a mission to produce fresh, high-quality food and support families with exceptional service.
Company Description:
- Miller's Bio Farm is committed to offering nutrient-dense, farm-direct food that can change lives.
- Their team is passionate about real food, health, and nourishment, and they live out principles that prioritize integrity, respect, and meaningful work.
- Their mission-driven approach focuses on growing with purpose and offering fresh, high-quality food with exceptional service.
Company Specialties:
- Regenerative farming practices
- Raw dairy and truly pastured meats
- Direct-to-customer delivery
- Faith-based values and Amish culture
Company Website: http://www.millersbiofarm.com
ASSUMPTION: Miller's Bio Farm is a unique company that combines a strong mission, faith-based values, and a commitment to high-quality, nourishing food.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic leadership position in a growing company.
Reporting Structure: The Marketing Manager will report directly to the company's leadership and work closely with various departments, including sales, customer service, and operations.
Work Arrangement: This is an on-site, full-time position with occasional travel for trade shows and events. The work arrangement is flexible, with a focus on results and collaboration.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Manager to expand their team and take on additional responsibilities.
- This role offers the chance to make a significant impact on the company's growth and success.
- The Marketing Manager will have the opportunity to learn about the natural food industry, regenerative farming practices, and faith-based business principles.
ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and the opportunity to make a meaningful impact on a growing company.
🌍 Location & Work Environment
Office Type: Miller's Bio Farm operates a farm-based office, with a focus on natural surroundings and a connection to the land.
Office Location(s): Quarryville, Pennsylvania, United States
Geographic Context:
- Quarryville is a small town in Lancaster County, Pennsylvania, with a population of approximately 1,500 people.
- The area is known for its Amish communities, farmland, and natural beauty.
- Miller's Bio Farm is located in a rural setting, with easy access to major highways and nearby cities.
Work Schedule: The work schedule is flexible, with a focus on results and collaboration. The Marketing Manager will be expected to work standard business hours, with occasional travel for trade shows and events.
ASSUMPTION: The work environment at Miller's Bio Farm is supportive, family-friendly, and focused on meaningful work and personal growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the company's leadership to discuss the role, responsibilities, and growth opportunities
- Skills assessment or case study to evaluate the candidate's strategic thinking and marketing expertise
- Final interview with the team to assess team dynamics and fit
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and alignment with Miller's Bio Farm's mission and values.
- Be prepared to discuss your understanding of the natural food industry, regenerative farming practices, and faith-based business principles.
- Demonstrate your ability to balance big-picture goals with budget awareness and strong project management skills.
ATS Keywords: Marketing Manager, Marketing Strategy, eCommerce, Customer Experience, Digital Marketing, Natural Food, Raw Dairy, Amish Culture, Faith-Based Values, Project Management, Budget Awareness
ASSUMPTION: The application process at Miller's Bio Farm is designed to assess cultural fit, strategic thinking, and marketing expertise, with a focus on finding the right candidate for the company's mission and values.
🛠️ Tools & Technologies
- Shopify or similar eCommerce platforms
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Facebook Business
- Google Analytics
- Asana
- CRM systems
- Canva
- Adobe Illustrator
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on eCommerce platforms, digital marketing tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven work
- Passion for real food
- Faith-based values
- Growing with purpose
- Supportive team environment
- Work that matters
Work Style:
- Growth-oriented and humble
- People-smart and professional
- Strategic and organized
- Detailed and reliable
- Friendly and encouraging
- Grounded in values
- Tech-savvy
Self-Assessment Questions:
- Do you have a strong passion for real food and a commitment to nourishing health?
- Are you comfortable working in a faith-based setting and understanding Christian values and Amish culture?
- Do you have a clean, respectable appearance and courteous communication style?
- Are you able to balance big-picture goals with budget awareness and strong project management skills?
- Do you thrive in a supportive, family-friendly work environment and enjoy being a positive role model?
ASSUMPTION: Miller's Bio Farm is looking for a Marketing Manager who aligns with their mission, values, and work style, with a strong commitment to real food, faith-based principles, and meaningful work.
⚠️ Potential Challenges
- The Marketing Manager may face challenges balancing multiple responsibilities, including marketing strategy, eCommerce management, and customer experience optimization.
- The role may require occasional travel for trade shows and events, which could disrupt the Marketing Manager's work-life balance.
- The Marketing Manager may need to adapt to the unique work environment and culture of a faith-based, Amish-owned farm.
- The role may require the Marketing Manager to learn about regenerative farming practices, raw dairy, and truly pastured meats, which could be challenging for candidates without prior industry experience.
ASSUMPTION: The potential challenges of this role can be mitigated by strong project management skills, adaptability, and a commitment to learning and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of regenerative farming practices, raw dairy, and truly pastured meats, as well as a commitment to faith-based values and Amish culture.
- This role offers the opportunity to make a significant impact on a growing company, with a focus on strategic leadership, hands-on execution, and meaningful work.
- Compared to other marketing roles, this position may offer unique growth opportunities, such as learning about the natural food industry, regenerative farming practices, and faith-based business principles.
ASSUMPTION: This role is unique in its combination of marketing expertise, industry-specific knowledge, and faith-based values, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product line
- Optimizing the eCommerce website to improve customer experience and drive sales
- Conducting market research to identify trends and opportunities in the natural food industry
ASSUMPTION: These sample projects are designed to showcase the Marketing Manager's strategic thinking, marketing expertise, and ability to drive results in a growing company.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into that strategy?
- How does the company support work-life balance for its employees?
- Can you provide examples of how the company's faith-based values are integrated into its business practices?
- What opportunities are there for professional development and growth within the company?
- How does the company measure the success of its marketing efforts, and how would my performance be evaluated?
ASSUMPTION: These key questions are designed to assess the company's growth plans, work-life balance, cultural fit, professional development opportunities, and performance evaluation criteria.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and alignment with Miller's Bio Farm's mission and values.
- Prepare for your interview by researching the natural food industry, regenerative farming practices, and faith-based business principles.
- Be ready to discuss your understanding of the role, responsibilities, and growth opportunities, as well as your fit with the company's mission, values, and work style.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
