Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: OLIVER Agency - APAC

🔹 Location: Bangalore, India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving adoption of Google for Education tools in India through marketing campaigns.
• Managing partnerships and projects with various stakeholders to enable awareness and capabilities.
• Creating impact narratives, success stories, and localized assets to showcase product understanding.
• Leading performance campaigns with OEM, resellers, and distribution partners.

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and project management expertise to successfully drive product adoption and manage partnerships.

📋 Key Responsibilities

✅ Create awareness, product understanding, and drive demand generation through focused campaigns (online and offline) with public and private sector educators, school leaders, and decision-makers.

✅ Lead performance campaigns with OEM, resellers, and distribution partners.

✅ Independently run market research and identify actionable user insights.

✅ Develop success stories, localized assets, impact reports, and manage events to deliver impact narratives.

✅ Identify, prioritize, and work with a varied set of partners, including governments and educational institutions, to enable awareness and capabilities.

✅ Develop strategy, create content, review performance, and enable end-to-end implementation of projects.

✅ Measure impact and share overviews with internal and external stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: MBA degree

Experience: 6+ years in brand marketing, partner marketing, and project management

Required Skills:

• Excellent communication skills (written and oral)
• Excellent problem-solving, analytical skills, and impeccable business judgment
• Ability to source and create strong impact stories from users
• Excellent event management capabilities
• Ability to manage projects through the complete life cycle with attention to detail

Preferred Skills:

• Experience working in the education/development sector
• Experience with ongoing partner relationship management
• Strong negotiation skills with a partnership approach
• Ability to interpret legal documents and work with attorneys on specific contract language
• Ability to localize creative assets
• Demonstrated analytical success and capacity for developing and understanding strategy
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools

ASSUMPTION: While an MBA and relevant experience are required, the role's success also depends on the candidate's ability to adapt to the education sector, understand AI tools, and manage partnerships effectively.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: OLIVER Agency operates in the advertising services industry, focusing on creating bespoke in-house agencies and marketing ecosystems for brands.

Company Size: OLIVER Agency has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: 2004 (as OLIVER Agency)

Company Description:

• Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
• Part of the Inside Ideas Group (IIG) and The Brandtech Group, OLIVER works with over 300 clients in 48 countries, delivering business growth, fame, and purpose.
• OLIVER's unique model drives change from the inside out, working smarter to make clients' money go further and helping them build better solutions, systems, and brands.

Company Specialties:

• Brand strategy and planning
• Real-Time Marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: https://www.oliver.agency

ASSUMPTION: OLIVER Agency's diverse client base and unique business model offer applicants the opportunity to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and career progression within the company.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: Remote solely, with the flexibility to work from anywhere in India.

Growth Opportunities:

• Progression to senior marketing roles within the company or other departments.
• Expanding responsibilities and team leadership opportunities as the role and company grow.
• Potential to work on international projects and gain global exposure.

ASSUMPTION: The Marketing Manager role offers a blend of strategic and tactical responsibilities, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required.

Office Location(s): Bangalore, India (Remote)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture.
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and historical sites.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible working hours and the ability to work remotely.

ASSUMPTION: The remote work environment offers flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Behavioral and situational interviews to evaluate problem-solving skills, strategic thinking, and industry knowledge.
• Final round interviews with key stakeholders, such as the hiring manager or other senior team members.

Key Assessment Areas:

• Communication skills (written and oral)
• Problem-solving and analytical skills
• Strategic thinking and planning
• Project management and organizational skills
• Industry knowledge and understanding of AI tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the education sector and AI tools in your application materials.
• Prepare examples of successful marketing campaigns or projects you've led in the past.
• Research OLIVER Agency's unique business model and be ready to discuss how your skills and experiences align with their approach.

ATS Keywords: Marketing, Brand Marketing, Partner Marketing, Project Management, Education Sector, AI Tools, User Insights, Stakeholder Management, Creative Localization

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as these are critical for success in this role.

🛠️ Tools & Technologies

• Google Workspace (G Suite)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• AI tools (e.g., Google's AI solutions, other industry-specific tools)

ASSUMPTION: The Marketing Manager will need to be comfortable using a variety of marketing, project management, and AI tools to effectively perform their role.

👔 Cultural Fit Considerations

Company Values:

• Be ambitious to succeed
• Be imaginative to push the boundaries of what’s possible
• Be inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Agile and adaptable, able to pivot and respond to changing market conditions
• Data-driven and analytical, using insights to inform decision-making
• Creative and innovative, with a focus on delivering unique and impactful solutions

Self-Assessment Questions:

• Do you align with OLIVER Agency's values, particularly the emphasis on ambition, imagination, and results-focused work?
• Are you comfortable working in a remote, collaborative environment with team members across different time zones?
• Do you have a proven track record of delivering impactful marketing campaigns and managing projects successfully?

ASSUMPTION: OLIVER Agency's values emphasize ambition, imagination, and results-focused work, making this role an excellent fit for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• The role requires a strong understanding of the education sector and AI tools, which may present a learning curve for candidates without relevant experience.
• Managing partnerships and projects with various stakeholders can be complex and time-consuming, requiring strong organizational skills and attention to detail.
• The remote work environment may present challenges in terms of communication and collaboration, particularly for candidates who prefer in-person interactions.
• The role may require occasional travel to attend industry events, meet with partners, or visit client offices.

ASSUMPTION: While the role offers numerous opportunities for growth and development, candidates should be prepared to face potential challenges and adapt to the unique demands of the position.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on partner management, project management, and working with AI tools.
• In the education sector, this role focuses on driving product adoption and awareness, whereas other marketing roles may focus on consumer-facing products or services.
• Career progression in this role may involve moving into senior marketing roles, taking on more significant projects, or transitioning into other departments within the company.

ASSUMPTION: This role offers a unique blend of marketing, project management, and partner management responsibilities, making it distinct from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to drive Google for Education tool adoption in a specific region, targeting educators, school leaders, and decision-makers.
• Managing a partnership with a government agency to provide Google for Education tools to schools in underserved communities, measuring impact, and sharing success stories.
• Creating localized assets, such as case studies, success stories, and impact reports, to showcase the benefits of Google for Education tools for various stakeholders.

ASSUMPTION: These sample projects illustrate the strategic, tactical, and stakeholder management aspects of the Marketing Manager role, highlighting the diverse responsibilities and impact of the position.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns for Google for Education tools and how this role will contribute to their success?
• How does OLIVER Agency support its Marketing Managers in developing their skills and advancing their careers?
• What are the key priorities for this role in the first 90 days, and how will the hiring manager support the new Marketing Manager in achieving these goals?
• How does OLIVER Agency measure the success of its marketing campaigns, and what metrics will be most important for this role to track?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within OLIVER Agency?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the company's priorities and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of the education sector and AI tools.
• Prepare examples of successful marketing campaigns or projects you've led in the past, focusing on your strategic thinking, tactical execution, and stakeholder management skills.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.