Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Graphite

🔹 Location: New York, New York, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing Graphite’s social media presence and brand voice
• Executing strategic marketing initiatives to elevate Graphite’s visibility and engagement
• Supporting the planning and execution of company events
• Collaborating with marketing leadership and company founders

ASSUMPTION: This role requires a proactive and detail-oriented individual with experience in B2B SaaS marketing and a strong understanding of social media marketing strategies.

📋 Key Responsibilities

✅ Define and build alignment around Graphite’s outward-facing messaging and brand voice

✅ Develop and manage the company’s social media marketing strategies

✅ Help program manage company events such as conferences and technical meetups

✅ Work with design to create associated content and creative (e.g., ad creative, videos, blog posts, landing pages)

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in B2B SaaS marketing, ideally at a company with a product-led growth model or developer-focused product

Required Skills:

• Proven experience in B2B SaaS marketing
• Strong understanding of social media marketing strategies
• Excellent communication and collaboration skills

• Ability to work independently and take initiative

Preferred Skills:

• Interest in marketing to technical audiences
• Comfort with creative tools (image and video editing)
• Experience in copywriting

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on experience and performance)

Benefits:

• Top-tier health, dental, and vision coverage
• 16 weeks paid parental leave
• 4 weeks of vacation time per year
• Relocation expenses
• Company-paid lunch, snacks, and coffee during workdays
• Unlimited ride MetroCard
• 401(k) plan

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 51-200 employees

Founded: 2021 (based on LinkedIn profile)

Company Description:

• Graphite is a growth agency focused on SEO and content strategy
• They build scalable growth engines for companies like MasterClass, Robinhood, and BetterUp
• Their mission is to help businesses grow through effective SEO and content marketing strategies

Company Specialties:

• SEO strategy
• Content strategy
• Growth marketing

Company Website: graphite.io

ASSUMPTION: Graphite is a growing agency with a focus on helping businesses achieve sustainable growth through effective SEO and content marketing strategies.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and increased responsibility

Reporting Structure: This role reports directly to the marketing leadership and works closely with company founders

Work Arrangement: On-site with flexible hours and occasional remote work options

Growth Opportunities:

• Potential to take on more responsibility as the company grows
• Opportunities to learn and develop skills in SEO and content marketing
• Possibility to move into a leadership role as the team expands

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: In-person, NYC-based team

Office Location(s): San Francisco, California, USA

Geographic Context:

• Graphite is based in the heart of Soho, Manhattan
• The office is centrally located with easy access to public transportation
• The surrounding area offers numerous amenities, including restaurants, shops, and parks

Work Schedule: Standard business hours with flexible scheduling options

ASSUMPTION: The in-person work environment at Graphite fosters collaboration and creativity, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with marketing leadership and company founders
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Marketing strategy and planning
• Social media marketing expertise
• Event planning and management
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your social media marketing campaigns and their results
• Demonstrate your understanding of Graphite's mission and values in your application materials

ATS Keywords: B2B SaaS marketing, social media marketing, event planning, content creation, brand voice, marketing strategy

ASSUMPTION: The application process at Graphite is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Event planning and management software (e.g., Eventbrite, Bizzabo)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Applying science and craft
• Practicing disciplined ambition
• Giving ownership

Work Style:

• Collaborative and team-oriented
• Proactive and resourceful
• Organized and data-aware
• Motivated to make a measurable impact

Self-Assessment Questions:

• Do you align with Graphite's company values, particularly in putting people first and giving ownership?
• Are you comfortable working in a fast-paced, collaborative environment with a strong emphasis on teamwork?
• Do you have a proactive and resourceful approach to your work, with a strong desire to make a measurable impact?

ASSUMPTION: Graphite values a strong cultural fit and looks for candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, growing environment
• Working with a diverse range of stakeholders, including marketing leadership, company founders, and external vendors

ASSUMPTION: These challenges are inherent in a dynamic, growing company and can be overcome with strong project management skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• This role is unique in its focus on managing Graphite's social media presence and brand voice, as well as supporting event planning and management
• Compared to other marketing roles, this position requires a strong balance of strategic thinking and hands-on execution
• Career progression in this role may lead to increased responsibility in marketing leadership or a similar role within the company

ASSUMPTION: This role offers a unique opportunity to shape Graphite's brand voice and outward-facing messaging, with potential for growth and increased responsibility within the marketing department.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Planning and managing a company event, such as a conference or technical meetup, to reinforce Graphite's brand identity
• Creating associated content and creative, such as ad creative, videos, blog posts, and landing pages, to support marketing campaigns

ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities associated with this role and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Graphite approach event planning and management, and what are the key priorities for this role in that area?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does Graphite support the professional growth and development of its employees, particularly in marketing roles?
• What are the biggest challenges facing the marketing team currently, and how does this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing priorities, and their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on social media marketing, event planning, and content creation
• Prepare examples of your social media marketing campaigns and their results to demonstrate your expertise in the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.