Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Sharesies

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Brand building and growth marketing initiatives
• Managing projects from idea to execution in a dynamic and innovative environment
• Collaborating with a cross-functional team to drive marketing strategies
• Analyzing campaign performance and optimizing marketing efforts

ASSUMPTION: This role requires a strong background in marketing with a focus on brand building and growth strategies. The ideal candidate will have experience working in a dynamic and innovative environment and be comfortable managing projects from start to finish.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive brand awareness and user acquisition

✅ Collaborate with cross-functional teams to create and implement marketing campaigns

✅ Analyze campaign performance and optimize marketing efforts based on data-driven insights

✅ Manage marketing projects from idea to execution, ensuring deadlines and budgets are met

✅ Stay up-to-date with industry trends and best practices, and make recommendations to improve marketing strategies

ASSUMPTION: This role requires a strong understanding of marketing strategies and tactics, as well as the ability to analyze data and make data-driven decisions. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on brand building and growth strategies

Required Skills:

• Proven experience in brand building and growth marketing
• Strong analytical skills and data-driven mindset
• Excellent project management skills
• Ability to work collaboratively in a cross-functional team environment
• Familiarity with marketing tools and platforms (e.g., Google Analytics, social media management tools, etc.)

Preferred Skills:

• Experience working in the financial services industry
• Fluency in additional languages

ASSUMPTION: This role requires a strong background in marketing with a focus on brand building and growth strategies. The ideal candidate will have experience working in a dynamic and innovative environment and be comfortable managing projects from start to finish.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum, based on experience and qualifications. This estimate is based on industry standards for marketing managers with 2-5 years of experience in the financial services industry in Sydney.

Benefits:

• Competitive salary and bonus structure
• Flexible working arrangements
• Health and wellness benefits
• Professional development opportunities
• Employee share scheme

Working Hours: Full-time (37.5 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 2-5 years of experience in the financial services industry in Sydney. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Sharesies is a wealth app that provides access to invest, save, and KiwiSaver all in one place. They aim to give everyone, regardless of their financial situation, the same money opportunities.

Company Size: 201-500 employees. As a mid-sized company, Sharesies offers a more personal work environment with opportunities for growth and innovation.

Founded: 2016. Sharesies was founded in New Zealand and has since expanded to Australia, with headquarters in Wellington, New Zealand.

Company Description:

• Sharesies is an empowering wealth app on a mission to give everyone the same money opportunities
• They provide access to invest, save, and KiwiSaver all in one place
• Sharesies is a certified B Corp and Living Wage Employer, committed to helping as many people as possible grow their wealth

Company Specialties:

• Retail investing
• Capital raises
• Employee share schemes

Company Website: http://www.sharesies.nz

ASSUMPTION: Sharesies is a mission-driven company focused on financial empowerment. They value diversity and inclusion, as evidenced by their B Corp certification and Living Wage Employer status.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for marketing professionals with 2-5 years of experience looking to grow their career in brand building and growth marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work collaboratively with cross-functional teams, including Product, Design, and Engineering.

Work Arrangement: On-site (Hybrid). This role requires a hybrid work arrangement, with some flexibility for remote work.

Growth Opportunities:

• Advancement to a senior marketing role as the company grows
• Expansion into new markets and product offerings
• Professional development opportunities, such as training and workshops

ASSUMPTION: As a mid-sized company, Sharesies offers opportunities for growth and advancement. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid. Sharesies' Sydney office operates on a hybrid work arrangement, with employees expected to be on-site for a portion of the week.

Office Location(s): 111 Customhouse Quay, Wellington, New Zealand (Headquarters); Sydney, Australia (Hybrid office)

Geographic Context:

• Sydney, New South Wales, Australia
• Diverse and multicultural city with a strong financial services industry
• High cost of living compared to other Australian cities

Work Schedule: Full-time (37.5 hours per week), with some flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds – the opportunity to collaborate and build relationships in the office, along with the flexibility to work remotely when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing skills and experience
• Data-driven mindset and analytical skills
• Project management skills
• Collaboration and teamwork
• Alignment with Sharesies' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with brand building and growth marketing strategies
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your project management skills and ability to work collaboratively in a team environment

ATS Keywords: Brand building, growth marketing, marketing strategy, campaign analysis, project management, marketing tools, cross-functional teamwork

ASSUMPTION: The interview process at Sharesies is designed to assess the candidate's marketing skills, experience, and cultural fit. The ideal candidate will be able to demonstrate their ability to work collaboratively and drive marketing strategies that align with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have experience with marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Integrity
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Innovative and creative

Self-Assessment Questions:

• How do you embody Sharesies' values in your work?
• Can you provide an example of a time when you drove a marketing campaign using data-driven insights?
• How do you approach working collaboratively with cross-functional teams?

ASSUMPTION: Sharesies values diversity, inclusion, and empowerment. The ideal candidate will be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in marketing strategies and priorities
• Collaborating effectively with cross-functional teams

ASSUMPTION: The Marketing Manager role at Sharesies presents unique challenges and opportunities for growth. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📈 Similar Roles Comparison

• Marketing Manager (Financial Services) vs. Marketing Manager (Consumer Goods)
• Financial Services: Focus on brand building, user acquisition, and financial education
• Consumer Goods: Focus on product marketing, customer engagement, and sales promotions
• Marketing Manager (Sydney) vs. Marketing Manager (Melbourne)
• Sydney: Competitive job market, higher cost of living, and a more established financial services industry
• Melbourne: Growing job market, lower cost of living, and a strong focus on innovation and technology
• Marketing Manager (Mid-sized company) vs. Marketing Manager (Enterprise company)
• Mid-sized company: More opportunities for growth and innovation, closer collaboration with leadership
• Enterprise company: More structured career paths, larger marketing teams, and greater resources for marketing initiatives

ASSUMPTION: The Marketing Manager role at Sharesies offers unique opportunities and challenges compared to similar roles in different industries, locations, and company sizes.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user acquisition for a new investment product
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Managing a team of marketing specialists to execute a capital raise campaign for a partner company

ASSUMPTION: The Marketing Manager role at Sharesies involves a wide range of projects, from strategic planning and execution to analysis and optimization. The ideal candidate will have experience with a variety of marketing projects and be comfortable managing teams to achieve marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Sharesies approach brand building and growth marketing strategies in the Australian market?
• What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
• How does Sharesies support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in the Marketing team?

ASSUMPTION: The interview process at Sharesies is an opportunity for candidates to learn more about the company's marketing strategies, team structure, and culture. The ideal candidate will be proactive in asking questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching Sharesies' mission, values, and marketing strategies
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.