📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Imerys
🔹 Location: Roswell, Georgia, United States
🔹 Job Type: Full-time Permanent, Hybrid (3 days/week in office, 2 days/week remote)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through innovative marketing strategies and deep market insights
- Shaping market strategy and supporting the sales team with actionable insights and compelling value propositions
- Identifying emerging trends and translating them into business opportunities
- Developing multi-mineral product solutions with clear, quantified value propositions
- Collaborating with cross-functional teams to drive commercial excellence and enhance Imerys' industry presence
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through market leadership and innovation.
📋 Key Responsibilities
✅ Become the vital link between market trends and commercial success, reporting directly to the Commercial VP
✅ Identify emerging trends and translate them into business opportunities
✅ Develop sophisticated market segmentation strategies that align our offerings with specific customer needs
✅ Transform competitive intelligence into strategic advantages for our commercial team
✅ Create multi-mineral product solutions with clear, quantified value propositions that resonate with customers
✅ Discover and champion new business opportunities across your portfolio
✅ Lead new product development initiatives from concept to successful commercial launch
✅ Build and nurture relationships with key industry stakeholders to expand Imerys' influence
✅ Partner with sales managers to explore untapped markets and develop high-potential prospects
✅ Craft powerful, fact-based selling tools that equip our sales force for success
✅ Enhance Imerys' industry presence through strategic trade show participation and digital engagement
✅ Drive marketing initiatives that deliver measurable business results
✅ Support corporate communications with expert market insights and technical content
ASSUMPTION: This role requires a strong understanding of B2B marketing principles, with a focus on driving business growth through market leadership and innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of proven B2B industrial marketing experience
Required Skills:
- Deep technical understanding of applications, market structures, and performance metrics
- Exceptional analytical thinking combined with creative problem-solving abilities
- Strong business acumen and the ability to influence across all organizational levels
- Outstanding communication and presentation skills that bring complex concepts to life
- Digital marketing expertise, including experience with Google Analytics and data analysis tools
- Project management excellence with the ability to drive multiple initiatives simultaneously
- Collaborative mindset with a passion for cross-functional teamwork
Preferred Skills:
- Experience in the mining or related industries
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving business growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on experience and market data)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days/week in office, 2 days/week remote)
ASSUMPTION: The provided salary range is an estimate based on market data for similar roles in the Atlanta, GA area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Imerys operates in the mining industry, focusing on specialty minerals and materials. The company serves various markets, including construction, automotive, agriculture, food and beverage, health and personal care, packaging, and energy transition.
Company Size: Imerys is a large organization with over 13,700 employees representing over 97 different primary nationalities in 39 countries. This size offers opportunities for career growth and exposure to diverse perspectives.
Founded: Imerys was founded in 1877 and has since grown into a global leader in its industry.
Company Description:
- Imerys aims to lead the specialty minerals industry, guided by strong values and an inspiring purpose of unlocking better futures for its people, customers, and the planet.
- The company has a global footprint and is organized around three main business areas: Performance Minerals, Solutions for Refractory, Abrasives and Construction, and Solutions for Energy Transition.
- Imerys contributes to a vast range of products that touch every aspect of life, serving various industries and markets.
Company Specialties:
- Automotive
- Construction
- Agriculture
- Food & Beverage
- Health & personal care
- Packaging
- Industry
- Iron & Steel
- and Paper
Company Website: imerys.com
ASSUMPTION: Imerys' large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years) experience level, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager reports directly to the Commercial VP and works closely with cross-functional teams, including sales, product development, and corporate communications.
Work Arrangement: This role offers a hybrid work arrangement, with 3 days per week in the office and 2 days per week remote.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Manager or Marketing Director
- Expansion into other business areas or regions within Imerys
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Imerys' Roswell, GA office is a modern, collaborative workspace with amenities designed to support productivity and employee well-being.
Office Location(s): Roswell, Georgia, United States
Geographic Context:
- The Roswell office is located in the northern suburbs of Atlanta, offering easy access to major highways and nearby amenities.
- The area is known for its high quality of life, with a mix of urban and suburban living options, excellent schools, and a vibrant cultural scene.
- Atlanta is a major hub for various industries, including logistics, technology, and film production, offering ample opportunities for professional networking and growth.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days/week in office, 2 days/week remote)
ASSUMPTION: The Roswell office offers a modern, collaborative work environment that supports productivity and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager
- Final interview with the Commercial VP
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Imerys' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your market analysis, strategic planning, and project management skills
- Research Imerys' business and industry to demonstrate your understanding of the company and its markets
ATS Keywords: B2B marketing, market strategy, competitive intelligence, product development, business development, analytical thinking, creative problem-solving, communication skills, digital marketing, project management, cross-functional teamwork
ASSUMPTION: Imerys' application process is designed to assess candidates' strategic thinking, communication, and problem-solving skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the well-being of our people and the environment
- Responsibility: Acting with integrity and accountability in all our actions
- Performance: Delivering excellence in everything we do
- Innovation: Pushing boundaries to create sustainable solutions for our customers
- Collaboration: Working together to achieve our common goals
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and cross-functional teamwork
- Agile and adaptable to change
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitive landscapes in your industry?
- Can you provide an example of a time when you identified a market opportunity and successfully capitalized on it?
- How do you prioritize and manage multiple projects simultaneously?
- How do you approach building and maintaining relationships with key stakeholders?
ASSUMPTION: Imerys values candidates who align with their core values and demonstrate a strong work ethic, collaborative mindset, and results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with hands-on execution
- Adapting to a dynamic and evolving market landscape
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on market leadership and strategic thinking
- Imerys' large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures
- This role requires a strong understanding of B2B marketing principles and a focus on driving business growth through market leadership and innovation
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving business growth will find this role most similar to other marketing manager positions in the industry.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify emerging trends and opportunities
- Developing a strategic segmentation plan to align Imerys' offerings with specific customer needs
- Creating a compelling value proposition for a new multi-mineral product solution
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Marketing Manager role at Imerys.
❓ Key Questions to Ask During Interview
- How does Imerys support the professional development and growth of its marketing team members?
- Can you describe the typical career path for a Marketing Manager at Imerys?
- How does Imerys measure the success of its marketing initiatives, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration and knowledge-sharing between marketing and other departments within Imerys?
- How does Imerys foster a culture of innovation and continuous improvement within its marketing team?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Imerys' marketing department and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Imerys Careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your market analysis, strategic planning, and project management skills
- Research Imerys' business and industry to demonstrate your understanding of the company and its markets
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
