📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: NEC Software Solutions (NECSWS)
🔹 Location: Hemel Hempstead, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting customer acquisition and retention for NEC Digital Studio business
- Focusing on User Centred Design (UCD) and Digital Transformation in the public sector
- Developing and implementing marketing campaigns to drive new business and client retention
- Managing stakeholder relationships and building clear understanding and recognition of UCD capacity and training
- Overseeing content creation and managing external creative agencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B lead generation techniques to succeed in driving customer acquisition and retention.
📋 Key Responsibilities
✅ Create and develop customer acquisition programmes with a focus on UCD and Digital Transformation across public sector organisations
✅ Communicate with target audiences and build understanding and recognition of UCD capacity and training
✅ Implement marketing campaigns including advertising, direct marketing, digital, and media relations to drive new business and client retention
✅ Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts to promote NEC Digital, including training, service design, and user-centred research
✅ Write and proofread marketing copy, produce creative content, and oversee content creation for NEC Digital UCD and training-focused social media channels
✅ Organise and attend events such as conferences, seminars, receptions, and exhibitions
✅ Arrange the effective distribution of marketing materials
✅ Conduct market research using customer questionnaires and focus groups
✅ Develop relationships with key stakeholders, both internal and external
✅ Support the development and implementation of a communications strategy for wider NECSWS with a particular focus on Health and Justice activities
✅ Manage stakeholders' expectations, track marketing performance, and prepare monthly reports for management
✅ Monitor and report on competitor activity
✅ Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both internal and external stakeholders to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years as a senior marketing manager, with a focus on B2B lead generation techniques and experience in the public sector, particularly in Health and Justice and/or Technology
Required Skills:
- Proven track record in developing and implementing successful marketing campaigns
- Excellent communication and stakeholder management skills
- Strong analytical and reporting skills
- Experience working with creative agencies
- Familiarity with UCD and Digital Transformation principles
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience using marketing automation tools
- Fluency in additional languages
- Experience working in an agile environment
ASSUMPTION: Candidates with experience in the public sector and a strong understanding of UCD and Digital Transformation will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (based on industry standards for a senior marketing manager role in the UK)
Benefits:
- Private Medical Cover funded by NEC for Employees
- 25 days paid holiday with the option to buy/sell (FTE)
- 4 x basic salary life assurance cover funded by NEC
- A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
- A selection of flexible benefits to suit individual needs
- Free access to LinkedIn Learning
Working Hours: Full-time, Monday to Friday, with flexibility for occasional evening or weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NEC Software Solutions operates in the IT Services and IT Consulting industry, focusing on software and services that help keep people safer, healthier, and better connected worldwide. Their customers include national governments, international health bodies, police forces, emergency services, local authorities, and housing providers.
Company Size: NECSWS is a mid-sized company with 5,001-10,000 employees globally, providing ample opportunities for collaboration and growth.
Founded: NECSWS is part of global tech giant NEC Corporation, which was founded in 1899. The specific founding date of NECSWS is not provided.
Company Description:
- NECSWS builds software and services that help keep people safer, healthier, and better connected worldwide.
- They work with national governments, international health bodies, police forces, emergency services, local authorities, and housing providers to prevent harm and provide the right support.
- Their software and services help dispatch ambulances, support families, keep trains on the move, locate missing people, and test the hearing of newborn babies.
Company Specialties:
- Software development and implementation
- IT consulting and services
- Public sector digital transformation
- User-centred design
Company Website: https://www.necsws.com/
ASSUMPTION: NECSWS is a well-established company with a strong focus on innovation and making a positive impact on society through its software and services.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 5 years of experience in a similar role.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with various internal teams, such as Sales, Product, and Operations, as well as external creative agencies.
Work Arrangement: This role is on-site, with occasional flexibility for remote work as needed. The office is located in Hemel Hempstead, Hertfordshire, United Kingdom.
Growth Opportunities:
- Progression to a more senior role, such as Head of Marketing or Director of Marketing, as the company continues to grow and expand its offerings.
- Expanding skills and expertise in areas such as digital marketing, content marketing, or event management.
- Opportunities to work on high-impact projects and make a significant contribution to the company's success.
ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to make a significant impact on the business.
🌍 Location & Work Environment
Office Type: The office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): BizSpace, 1st Floor, iMex Centre, 575-599 Maxted Rd, Hemel Hempstead, HP2 7DX, GB
Geographic Context:
- Hemel Hempstead is a town in Hertfordshire, England, with a population of approximately 80,000 people.
- The town is located about 20 miles northwest of London, providing easy access to the city for work or leisure.
- The area offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities nearby.
Work Schedule: The standard work schedule is Monday to Friday, with occasional flexibility for evening or weekend work as required.
ASSUMPTION: The office environment at NECSWS is designed to be collaborative and innovative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Face-to-face interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- Marketing strategy and campaign development
- Stakeholder management and communication skills
- Analytical and reporting skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of UCD and Digital Transformation principles in your application materials.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
ATS Keywords: Marketing Manager, Customer Acquisition, Digital Transformation, User Centred Design, Public Sector, B2B Lead Generation, Stakeholder Management, Marketing Campaigns, Content Creation, Event Management
ASSUMPTION: The application process at NECSWS is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: NECSWS uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you had to manage a difficult stakeholder relationship, and how did you approach it?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: NECSWS values candidates who are innovative, customer-focused, collaborative, and adaptable, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require occasional travel to attend events or meet with stakeholders.
- The public sector can be a challenging environment, with complex stakeholder relationships and regulatory requirements.
- The role may involve working on multiple projects simultaneously, requiring strong time management and prioritisation skills.
- The company is growing and evolving, which may present both opportunities and challenges for the Marketing Manager.
ASSUMPTION: The Marketing Manager will need to be adaptable, resilient, and able to thrive in a dynamic and sometimes challenging environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in other organisations, but with a specific focus on the public sector and Digital Transformation.
- In comparison to other marketing roles, this position offers a unique opportunity to work on high-impact projects and make a significant contribution to the company's success.
- Career progression in this role could lead to more senior marketing positions within NECSWS or other organisations, as well as opportunities to specialise in areas such as digital marketing or event management.
ASSUMPTION: This role offers a unique combination of strategic marketing experience, public sector focus, and the opportunity to make a significant impact on the business.
📝 Sample Projects
- Developing and implementing a marketing campaign to drive new business and client retention for NEC Digital, with a focus on UCD and Digital Transformation in the public sector.
- Managing an external creative agency to design marketing materials for a major public sector client, including brochures, adverts, and other promotional materials.
- Conducting market research to assess the effectiveness of NEC's UCD training programmes and identify opportunities for improvement.
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Marketing Manager role at NECSWS.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to Digital Transformation and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as Sales and Product, to achieve company objectives?
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does NECSWS support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your marketing strategy, campaign development, and stakeholder management abilities.
- Prepare examples of successful marketing campaigns you've led and the results you achieved, demonstrating your ability to drive new business and client retention.
- If you have a portfolio or examples of your work, be prepared to share them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
