Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Cornerstone Christian Counseling

🔹 Location: Remote (must reside in Colorado, Texas, Florida, Washington, or Pennsylvania)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (must reside in specified states)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing plan aligned with practice goals.
• Protecting and enhancing Cornerstone’s brand voice across all platforms.
• Managing external partners to deliver projects on time and on budget.
• Tracking KPIs weekly, analyzing performance, and presenting actionable insights to leadership.
• Building a rolling monthly content calendar and overseeing its execution.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to drive marketing efforts and grow brand awareness.

📋 Key Responsibilities

✅ Marketing Strategy: Refresh and execute a comprehensive marketing plan aligned with practice goals. Protect and enhance Cornerstone’s brand voice across all platforms. Manage external partners to deliver projects on time and on budget. Track KPIs weekly, analyze performance, and present actionable insights to leadership.

✅ Content Plan & Execution: Build a rolling monthly content calendar (blog, video, email, social, print, events). Oversee creation and distribution of optimized content, ensuring consistency and quality. Experiment with emerging tools, especially AI-driven solutions, to increase reach and efficiency.

✅ Industry Trends & Market Analysis: Monitor industry trends, competitor activity, and audience behavior. Produce a concise monthly “Trends & Performance” report for leadership and agency partners.

✅ Partnership Development: Guide Community Liaisons and staff in outreach, networking events, and referral cultivation. Strengthen relationships with churches, nonprofits, and first-responder organizations. Identify collaborations that spotlight the Cornerstone Scholarship Fund and boost community impact.

✅ Budget Stewardship: Work with the CEO and CFO to prioritize budget spend for maximum return on investment. Track and report on budget versus actuals, recommending reallocations as needed.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting to drive marketing success and support the organization's mission.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a similar field.

Experience: 3+ years of experience in marketing.

Required Skills:

• Proven ability to interpret, develop, communicate, and execute data-driven marketing plans with long-term vision and measurable outcomes.
• Strong analytical skills with the ability to interpret complex data, assess market trends, and translate insights into actionable strategies.
• Creative thinker with a track record of producing innovative, audience-specific marketing concepts and campaigns across digital platforms, including SEO, social media, generative AI, and content marketing.
• Excellent communication and interpersonal skills; able to clearly convey marketing strategies to cross-functional teams and external partners.
• Highly organized, detail-oriented, and capable of managing multiple projects and deadlines in a fast-paced environment.
• Skilled in building and maintaining strategic community partnerships.
• Alignment with Cornerstone’s mission, values, and strategic goals.

Preferred Skills:

• Well-versed in the mental health industry, customer behavior, and competitive landscape.

ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a focus on data-driven decision making and creative problem-solving.

💰 Compensation & Benefits

Salary Range: $37.50 - $40.00 per hour, based on education, experience, and qualifications. As a faith-based organization, Cornerstone strives to balance responsible stewardship with fair, meaningful compensation that reflects the value and impact of this role.

Benefits:

• Flexible, remote, part-time schedule (25 hours/week), as well as paid time off accrual.
• Meaningful work that points people toward hope and healing.
• Annual professional development stipend.
• Access to faith-based leadership coaching and development.
• Opportunities to shape the strategic marketing direction of a growing and mission-driven organization.

Working Hours: 25 hours per week.

ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 2-5 years of experience and takes into account the part-time nature of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 11-50 employees. Working at Cornerstone offers a unique opportunity to contribute to a growing, mission-driven organization with a strong focus on Christian values and clinical excellence.

Founded: 2009. Cornerstone started small and has grown over the past decade to bring about the reality of a God-given dream: to help bring about a world where people are healed, restored, redeemed, and set free.

Company Description:

• Cornerstone offers professional Christian counseling to individuals, couples, families, teens, and children across five Denver-area locations and online.
• The team consists of 20+ trained counselors who specialize in various areas and a thriving admin team.
• Cornerstone combines a Christian worldview with clinical excellence, striving to help clients heal, learn, and grow through challenging seasons.

Company Specialties:

• Individual counseling
• Couples counseling
• Family counseling
• Play therapy
• Adolescent counseling
• Trauma therapy
• Premarital counseling
• EMDR
• Brainspotting
• Emotion-Focused Therapy (EFT)
• Grief counseling
• Parenting and co-parenting
• Marriage counseling
• Sex therapy
• Depression
• Anxiety
• Stress
• PTSD
• Motivational Interviewing
• Online counseling
• Relationship counseling
• Postpartum
• Faith-based counseling
• Church hurt
• Military discount
• ABIDE pastoral care
• COVID financial aid

Company Website: http://www.christiancounselingco.com

ASSUMPTION: Cornerstone's unique blend of Christian values and clinical excellence sets it apart in the mental health care industry and offers applicants a meaningful work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional with 2-5 years of experience.

Reporting Structure: The Marketing Manager reports directly to the COO and collaborates closely with leadership, outside agencies and contractors, and internal teams.

Work Arrangement: This is a part-time, remote position with a flexible schedule (25 hours/week). Applicants must reside in one of the following states: Colorado, Texas, Florida, Washington, or Pennsylvania.

Growth Opportunities:

• As Cornerstone continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance within the organization.
• The annual professional development stipend offers opportunities for professional growth and skill enhancement.
• The role provides ample opportunities to shape the strategic marketing direction of a growing organization, allowing the Marketing Manager to make a significant impact.

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical reporting, providing a well-rounded marketing experience for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (home-based).

Office Location(s): Applicants must reside in one of the following states: Colorado, Texas, Florida, Washington, or Pennsylvania.

Geographic Context:

• Cornerstone has five physical locations in the Denver area (Lakewood, Wheat Ridge, Westminster, Centennial, and Colorado Springs) and offers online counseling services.
• The organization serves a diverse client base across various locations and platforms.
• The remote work arrangement allows for flexibility and a better work-life balance.

Work Schedule: The Marketing Manager will work 25 hours per week, with a flexible schedule that can be tailored to their needs.

ASSUMPTION: The remote work arrangement and flexible schedule provide a supportive work environment that caters to the needs of the Marketing Manager while promoting work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the COO to discuss the role, responsibilities, and qualifications.
• In-depth interview with the COO and other key stakeholders to assess cultural fit and marketing expertise.
• Final decision and offer extension.

Key Assessment Areas:

• Marketing strategy and planning.
• Data analysis and interpretation.
• Creative thinking and campaign development.
• Communication and interpersonal skills.
• Alignment with Cornerstone's mission, values, and strategic goals.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, achievements, and alignment with Cornerstone's mission and values.
• Prepare examples of marketing campaigns you've developed and executed, focusing on data-driven strategies and measurable outcomes.
• Be ready to discuss industry trends, competitor activity, and audience behavior, demonstrating your understanding of the mental health care landscape.

ATS Keywords: Marketing strategy, data-driven marketing, campaign development, SEO, social media, generative AI, content marketing, partnership development, budget management, KPI tracking, mental health care, Christian counseling.

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within Cornerstone's unique environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing Manager should be comfortable using a variety of marketing tools and technologies to streamline workflows and drive campaign success.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Excellence
• Biblical truth
• Humor

Work Style:

• Collaborative
• Data-driven
• Creative
• Flexible

Self-Assessment Questions:

• Do you align with Cornerstone's mission, values, and strategic goals?
• Are you comfortable working in a remote, flexible environment with a strong focus on results and accountability?
• Do you thrive in a collaborative, data-driven, and creative work environment?

ASSUMPTION: Cornerstone's unique blend of Christian values and clinical excellence requires a strong cultural fit with the organization's mission, values, and strategic goals.

⚠️ Potential Challenges

• The remote work arrangement may present communication and collaboration challenges that require proactive management and strong interpersonal skills.
• Balancing multiple projects and deadlines in a fast-paced environment may be challenging for some candidates.
• The mental health care industry can be emotionally taxing, requiring candidates to have strong emotional intelligence and self-care strategies.
• Cornerstone's unique blend of Christian values and clinical excellence may not be the right fit for all candidates, requiring a strong cultural fit assessment during the interview process.

ASSUMPTION: These potential challenges can be mitigated with strong communication, time management, emotional intelligence, and a strong cultural fit with Cornerstone's unique environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong alignment with Cornerstone's Christian mission and values, as well as a deep understanding of the mental health care landscape.
• Cornerstone's unique blend of Christian values and clinical excellence sets it apart from other mental health care providers, offering a unique opportunity for marketing professionals to make a significant impact in a growing organization.
• This role offers a unique blend of strategic planning, creative execution, and analytical reporting, providing a well-rounded marketing experience for the right candidate.

ASSUMPTION: Cornerstone's unique environment and mission require a unique marketing approach that combines strategic planning, creative execution, and analytical reporting to drive marketing success and support the organization's mission.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to drive client acquisition and grow brand awareness for a Christian counseling organization.
• Building and maintaining strategic community partnerships with churches, nonprofits, and first-responder organizations to strengthen Cornerstone's impact in the community.
• Analyzing industry trends, competitor activity, and audience behavior to inform marketing strategy and drive campaign success.

ASSUMPTION: These sample projects highlight the unique blend of strategic planning, creative execution, and analytical reporting required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cornerstone support the professional development and growth of its marketing team members?
• What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organizational structure?
• How does Cornerstone measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to track?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
• How does Cornerstone foster a culture of authenticity, excellence, Biblical truth, and humor within its remote work environment?

ASSUMPTION: Asking these key questions will help applicants better understand the role, the organization, and the cultural fit before making a decision to accept the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your marketing experience, achievements, and alignment with Cornerstone's mission and values.
• Prepare examples of marketing campaigns you've developed and executed, focusing on data-driven strategies and measurable outcomes.
• Be ready to discuss industry trends, competitor activity, and audience behavior, demonstrating your understanding of the mental health care landscape.
• Follow up with the COO one week after submission to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.