Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Alkaffary Group

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to enhance the visibility and growth of the company and its sub-brands.
• Driving sales, improving brand equity, and ensuring consistent messaging across all marketing efforts.
• Overseeing the marketing team, assigning roles, and providing training to ensure effective execution.
• Collaborating with sales and product teams to align marketing with business objectives.
• Managing budgets and allocating resources effectively across sub-brands.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing multiple brands.

📋 Key Responsibilities

✅ Develop tailored marketing plans for each sub-brand, ensuring alignment with their identity and audience.

✅ Design and execute campaigns to drive engagement and sales, measuring performance using KPIs and ROI.

✅ Oversee the marketing team, assigning roles and providing training to ensure effective execution.

✅ Collaborate with sales and product teams to align marketing with business objectives.

✅ Manage budgets and allocate resources effectively across sub-brands.

✅ Conduct market research and analyze data to refine strategies and improve customer engagement.

✅ Maintain brand reputation through public relations and proactive customer feedback management.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team management.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or related field (Master’s preferred).

Experience: Minimum of 5 years of experience in marketing, preferably managing multiple brands.

Required Skills:

• Proficient in digital marketing tools and data analysis platforms.
• Strong leadership, communication, and project management skills.
• Ability to manage budgets and allocate resources effectively.
• Experience in market research and data analysis.
• Proven track record in driving sales and improving brand equity.

Preferred Skills:

• Experience in the retail industry.
• Fluency in Arabic and English.

ASSUMPTION: Candidates with experience in retail marketing and proficiency in Arabic may have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is SAR 25,000 - 35,000 per month, based on experience and qualifications. This is an estimate and the actual salary may vary.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time, Sunday to Thursday, 9:00 AM to 6:00 PM

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Alkaffary Group operates in the retail industry, specializing in carpets, furniture, and decoration.

Company Size: Alkaffary Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Alkaffary Group was founded in 1951 and has since grown to become one of the leading companies in its sector.

Company Description:

• Alkaffary Group is a leading company specializing in carpets, furniture, and decoration for over 40 years.
• The company seeks to maintain its position as a leading company by ensuring the provision of the latest and best in the world of furnishings, furniture, and decoration.
• Alkaffary Group has an online store, www.kaffary.com, for added convenience and accessibility.

Company Specialties:

• Carpets
• Furniture
• Decoration
• Wooden floors

Company Website: https://kaffary.com/

ASSUMPTION: Alkaffary Group's extensive experience and commitment to providing high-quality products make it a strong player in the retail industry.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking and leadership skills.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees the marketing team.

Work Arrangement: This is an on-site role, with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business.
• Opportunities to work on high-impact projects and campaigns.
• Chance to develop leadership and management skills by overseeing the marketing team.

ASSUMPTION: With Alkaffary Group's commitment to growth and development, there are opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: The office is located in Riyadh, with a modern and professional work environment.

Office Location(s): MPXF+M47, طريق صلاح الدين الأيوبي, السليمانية, الرياض 12411, الرياض, SA

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia.
• The city offers a mix of traditional and modern culture, with numerous historical sites, shopping centers, and entertainment options.
• The cost of living in Riyadh is generally lower than in other major cities in the GCC.

Work Schedule: Full-time, Sunday to Thursday, 9:00 AM to 6:00 PM

ASSUMPTION: Riyadh offers a vibrant and dynamic work environment, with a mix of traditional and modern culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the CEO
• Job offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and measurement
• Leadership and team management
• Budget management and resource allocation
• Industry knowledge and market research

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research Alkaffary Group's products and target audience to demonstrate your understanding of the business.

ATS Keywords: Marketing Strategies, Sales, Brand Equity, Digital Marketing, Data Analysis, Leadership, Communication, Project Management, Market Research, Customer Engagement, Public Relations, Customer Feedback, Budget Management, Team Management, Campaign Execution, KPI Measurement

ASSUMPTION: Alkaffary Group's interview process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• CRM software (Salesforce, HubSpot, etc.)
• Marketing automation tools (Marketo, Pardot, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Analytical
• Creative

Self-Assessment Questions:

• How do you ensure that marketing efforts align with the company's overall business objectives?
• Can you describe a time when you had to manage a tight budget and allocate resources effectively?
• How do you stay up-to-date with industry trends and market research?

ASSUMPTION: Alkaffary Group values candidates who are results-driven, team-oriented, and adaptable, with a strong commitment to customer focus and excellence.

⚠️ Potential Challenges

• Managing multiple sub-brands with varying target audiences and marketing strategies.
• Working in a fast-paced retail environment with frequent promotions and seasonal campaigns.
• Adapting to changes in market trends and consumer behavior.
• Managing a team with diverse skills and backgrounds.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or a Senior Marketing Manager, but with a focus on managing multiple sub-brands.
• In the retail industry, marketing roles often involve a mix of strategic planning, campaign execution, and customer engagement.
• Career progression may involve moving into a director or vice president role within marketing or exploring other areas of the business.

ASSUMPTION: This role offers a unique opportunity to manage multiple sub-brands and drive growth across a diverse portfolio.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new sub-brand in the Saudi market.
• Conducting market research to identify trends and opportunities in the furniture and decoration industry.
• Managing a team to create and implement a social media strategy to improve brand awareness and engagement.

ASSUMPTION: These projects demonstrate the strategic, hands-on, and team-oriented nature of the role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team?
• Can you describe the company's approach to customer engagement and brand management?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns?
• What is the company's approach to innovation and staying ahead of market trends?

ASSUMPTION: Asking these questions can help candidates better understand the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research Alkaffary Group's products and target audience to demonstrate your understanding of the business.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.