Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Sentral

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for multi-family residential properties
• Collaborating with cross-functional teams to deliver marketing collateral and campaigns
• Managing marketing budgets and vendor relationships
• Monitoring and analyzing campaign performance and lead sources
• Planning and executing marketing events and community outreach initiatives

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive traffic and occupancy for multi-family residential properties

✅ Collaborate with internal marketing and creative teams, as well as external vendors, to create and deliver marketing collateral and campaigns

✅ Define and manage yearly marketing budgets, including requesting, reviewing, and negotiating third-party proposals

✅ Implement SEO and SEM strategies, monitor online reputation, and track campaign effectiveness

✅ Oversee property websites, analytics, and lead generation efforts

✅ Plan and coordinate photo/video shoots, maintain collateral libraries, and manage signage artwork creation

✅ Attend broker and resident events to ensure execution quality and community outreach

✅ Create PR memos, calendars, and weekly collateral production sheets for marketing department review

✅ Plan and manage marketing events for the properties

✅ Complete special projects and perform other related duties as required

✅ Stay abreast of competition and real estate marketing trends, and create quarterly market research reports

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, with a focus on driving results through data-informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree (BA/BS) in Marketing, Business, or a related field

Experience: 5+ years of product or real estate marketing experience, with a strong background in digital and social media marketing

Required Skills:

• Proven experience in marketing operations and strategy development
• Excellent verbal and written communication skills
• Proactive, well-organized, and deadline-oriented
• Ability to work independently with minimal supervision
• Effective problem-solving techniques
• Ability to multi-task and adapt to changing priorities
• Proficient in Adobe Creative Suite (a plus)

Preferred Skills:

• Graphic design experience
• Experience with SEO and SEM tools
• Familiarity with marketing analytics platforms

ASSUMPTION: Candidates with experience in real estate marketing or a related industry, as well as those with strong digital marketing backgrounds, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Healthcare Coverage (medical, dental, vision)
• Time Off (paid time off, paid holidays, volunteer hours)
• Matching 401K
• Career Development opportunities

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate (Multifamily Property Management & Hospitality)

Company Size: Medium (201-500 employees) - Sentral offers a dynamic and growing work environment with ample opportunities for career growth and development.

Founded: 2021 - Sentral is a relatively new company with a strong focus on innovation and disruption in the multifamily property management industry.

Company Description:

• Sentral is the leading Class-A multifamily property management company that drives significantly more NOI through differentiated operating capabilities.
• The company provides full-cycle property and asset management services on over $4 billion in multifamily assets for a growing list of institutional owners, nationwide.
• Sentral delivers flexible living services, authentic local experiences, premium amenities, community connection for residents and guests, and a tech-enabled platform that enhances operational efficiency.

Company Specialties:

• Multifamily property management
• Hospitality
• Customer Experience
• Operations
• Asset Management
• Revenue Management
• Sales
• Digital Marketing
• eCommerce

Company Website: sentral.com

ASSUMPTION: Sentral's focus on innovation, technology, and customer experience sets it apart in the multifamily property management industry, offering unique opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience) - This role offers opportunities for career growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and works collaboratively with the internal marketing and creative team, as well as external vendors.

Work Arrangement: Remote (US only) - This role offers the flexibility to work from home, with some travel required within the territory and to other markets.

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Marketing Manager, Director of Marketing)
• Expansion into other areas of the business (e.g., Operations, Asset Management, Revenue Management)
• Leadership and mentorship opportunities as the company continues to grow

ASSUMPTION: Given Sentral's rapid growth and expansion, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (US only) - This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): United States (Sentral has properties in multiple states, including California, Texas, Illinois, Florida, and more)

Geographic Context:

• Sentral's remote work policy allows for greater flexibility in location, with a focus on maintaining a strong work-life balance.
• The company has properties in major metropolitan areas across the United States, offering opportunities for travel and exposure to diverse markets.
• Sentral's remote work environment fosters collaboration and communication across teams, regardless of location.

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: Sentral's remote work policy and flexible work arrangements cater to a diverse range of candidates, prioritizing work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Virtual interview with the Marketing Director
• Final interview with the VP of Marketing or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and vendor relationships
• Campaign performance analysis
• Event planning and community outreach
• Cross-functional collaboration and communication

Application Tips:

• Highlight your experience with marketing operations, strategy development, and campaign execution in your resume and cover letter.
• Demonstrate your understanding of the multifamily property management industry and Sentral's unique value proposition in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently.

ATS Keywords: Marketing Operations, Marketing Strategy, Campaign Development, Budget Management, Vendor Relationships, SEO, SEM, Analytics, Event Planning, Community Outreach, Cross-Functional Collaboration

ASSUMPTION: Sentral's interview process is designed to assess candidates' strategic thinking, tactical execution, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
• Marketing automation and analytics platforms (e.g., HubSpot, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is preferred, but not required. Sentral is open to training and supporting candidates who are eager to learn and develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Service First - We put our residents and team members first in all that we do.
• Think Like an Owner - We act with a sense of ownership and accountability in our actions and decisions.
• Continuous Improvement - We strive to make one another better through ongoing learning and development.

Work Style:

• Collaborative - We work together to achieve our goals and support one another's success.
• Adaptable - We embrace change and adapt to new situations with resilience and flexibility.
• Empathetic - We prioritize understanding and supporting the needs of our residents and team members.

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and can you thrive in a role that requires both strategic thinking and tactical execution?
• Are you comfortable working remotely and managing your time and priorities independently?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Sentral's company culture prioritizes empathy, collaboration, and continuous learning and development, creating an environment where team members can grow and succeed.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management.
• Working remotely may present unique challenges in maintaining work-life balance and staying connected with team members.
• Sentral's rapid growth and expansion may result in a fast-paced and sometimes unpredictable work environment.
• Candidates may face competition from other experienced marketing professionals seeking similar roles within the company.

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and adaptability, as well as a willingness to learn and grow within the role and the company.

📈 Similar Roles Comparison

• Marketing Manager vs. Marketing Director - The Marketing Manager role focuses more on tactical execution and day-to-day campaign management, while the Marketing Director role is more strategic and focused on high-level planning and team leadership.
• Real Estate Marketing vs. General Marketing - Real estate marketing requires a strong understanding of the industry, target audience, and local market trends, as well as the ability to adapt marketing strategies to different property types and locations.
• Career Path - The Marketing Manager role offers opportunities for career growth and advancement within the marketing department and the company as a whole, with potential paths to leadership and management positions.

ASSUMPTION: Candidates should consider their career goals, experience level, and personal preferences when comparing similar roles and determining the best fit for their skills and aspirations.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive traffic and leads for a new property launch
• Conducting market research and analysis to identify trends and opportunities in the multifamily property management industry
• Planning and coordinating a grand opening event for a newly acquired property, including vendor management, logistics, and community outreach

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in the Marketing Manager role at Sentral.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Sentral support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sentral approach collaboration and communication across remote and on-site teams?
• What are the most rewarding and challenging aspects of working at Sentral, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with marketing operations, strategy development, and campaign execution
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently
• If selected for an interview, be prepared to discuss your understanding of the multifamily property management industry and Sentral's unique value proposition
• Follow up with the HR team within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.