- Developing and implementing a results-driven marketing and communication plan
- Executing a comprehensive marketing strategy to drive patient acquisition, retention, and brand awareness
- Ensuring brand consistency across all marketing channels and materials
- Analyzing market trends and patient demographics to refine messaging and outreach strategies
- Monitoring and evaluating the effectiveness of marketing campaigns and adjusting strategies as needed
- Conducting market research and analyzing industry trends to identify growth opportunities in the dental sector
- Aligning marketing initiatives with business goals, ensuring a strong return on investment (ROI)
- Managing budgets, tracking key performance metrics, and optimizing campaigns for maximum impact
- Staying up to date with industry trends, emerging marketing techniques, and best practices
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance both creative and data-driven approaches to marketing.
📋 Key Responsibilities
✅ Strategic Planning:
- Develop and implement a comprehensive marketing strategy to drive patient acquisition, retention, and brand awareness
- Ensure brand consistency across all marketing channels and materials
- Analyze market trends and patient demographics to refine messaging and outreach strategies
- Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed
- Conduct market research and analyze industry trends to identify growth opportunities in the dental sector
- Align marketing initiatives with business goals, ensuring a strong return on investment (ROI)
- Manage budgets, track key performance metrics, and optimize campaigns for maximum impact
- Stay up to date with industry trends, emerging marketing techniques, and best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to oversee multiple campaigns and initiatives simultaneously.
✅ Event Planning & Community Engagement:
- Organize and oversee company-sponsored events and community outreach programs
- Build relationships with local organizations, businesses, and media outlets to increase brand visibility
- Represent the company at community and industry events to enhance brand reputation
ASSUMPTION: Success in this area requires excellent communication skills, strong networking abilities, and the capacity to manage multiple events and projects simultaneously.
✅ Leadership & Management:
- Lead, mentor, and develop a high-performing marketing team
- Set clear goals, track progress, and measure campaign performance
- Oversee team workflow and projects, ensuring deadlines and objectives are met efficiently
- Set clear performance goals, provide regular feedback, and conduct performance reviews
ASSUMPTION: This role demands strong leadership skills, the ability to delegate effectively, and a commitment to fostering a positive and productive team environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- Minimum of 3-5 years of marketing experience, with at least 2 years in the dental industry
- Strong knowledge of digital marketing strategies and tools
- Excellent communication and project management skills
- Ability to work independently and collaboratively in a team environment
- Proficiency in marketing analytics and reporting
Preferred Qualifications:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
- Knowledge of the dental industry and its unique marketing challenges
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for a Marketing Manager in the dental industry)
Benefits:
- Dental benefits
- Health benefits
- RSP retirement savings plan
Working Hours: Full-time, 40 hours per week (with flexibility for remote work and overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in the dental industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
Company Context:
- Industry: Hospitals and Health Care
- Company Size: 201-500 employees
- Founded: 2007
- Headquarters: Burlington, Ontario
- Specialties: Dental partnership, dental training, recruitment, network of dentists and dental practitioners, leadership, mentorship, dental management and support, DSOs, support, and dental transition
Company Description:
Dentalook is a leading Dental Support Organization in Canada, with a mission to become the leading national network of dental practices across Canada. The company provides business support expertise and infrastructure to its dental practices, enabling them to focus on clinical excellence and exceptional patient care.
Company Values:
- Collaboration
- Ownership
- Relationship
- Empowerment
📊 Role Analysis:
- Career Level: Mid-career to senior-level marketing role with significant growth opportunities
- Reporting Structure: Reports directly to the Vice President of Marketing or a similar role, with potential to manage a team of marketing professionals
- Work Arrangement: On-site, full-time position with flexibility for remote work and overtime as needed
- Growth Opportunities: Potential to advance to a senior marketing role or take on additional responsibilities within the company
🌍 Location & Work Environment:
- Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
- Office Location: 5500 N Service Rd, Burlington, Ontario L7L 6W6, CA
- Geographic Context: Burlington, Ontario, is a vibrant city located on the shores of Lake Ontario, offering a mix of urban and suburban living with easy access to Toronto and other major cities in the region
- Work Schedule: Full-time, 40 hours per week (with flexibility for remote work and overtime as needed)
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by in-person or virtual interviews with the hiring manager and other team members. A final interview with the Vice President of Marketing or a similar role may be conducted.
- Key Assessment Areas: Marketing strategy, campaign management, budgeting, team leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a team environment
- Research Dentalook's mission, values, and company culture to demonstrate your fit for the role and organization
🛠️ Tools & Technologies:
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
- Company Values: Collaboration, Ownership, Relationship, Empowerment
- Work Style: Fast-paced, collaborative, and data-driven, with a focus on continuous learning and improvement
- Self-Assessment Questions:
- How do you align with Dentalook's core values, particularly in the context of a marketing role?
- Describe a time when you had to manage a tight marketing budget and achieve significant results. How did you approach this challenge?
- How do you stay up to date with industry trends and emerging marketing techniques, and how have you applied this knowledge in previous roles?
⚠️ Potential Challenges
- Role-Specific Challenges: Managing multiple marketing campaigns and events simultaneously, balancing creative and data-driven approaches, and staying up to date with industry trends and best practices
- Company-Specific Challenges: Working in a fast-paced, growing organization with a strong focus on collaboration and teamwork
- Location-Specific Challenges: Navigating the unique marketing landscape of the dental industry and understanding the specific needs of Dentalook's target audience
📈 Similar Roles Comparison
- Role Differences: This role focuses more on strategic planning, event planning, and community engagement compared to similar marketing roles in other industries
- Industry-Specific Context: The dental industry has unique marketing challenges and opportunities, requiring a tailored approach to marketing strategies and tactics
- Career Path Comparison: This role offers significant growth opportunities and the potential to advance to a senior marketing role or take on additional responsibilities within the company
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new dental practice in a competitive market
- Planning and executing a community outreach event to raise awareness about oral health and Dentalook's services
- Conducting market research to identify growth opportunities in the dental sector and developing targeted marketing campaigns to capitalize on these opportunities
💡 Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Dentalook, and how can this role help address them?
- How does Dentalook support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does Dentalook collaborate with its dental practices to ensure consistent branding and messaging across all marketing channels?
- What are the most important qualities and skills you look for in a Marketing Manager, and how do you see this role fitting into the broader marketing team and company structure?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the [Application URL](http://dentalook.ca/careers/)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a team environment
- Research Dentalook's mission, values, and company culture to demonstrate your fit for the role and organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
