Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Ravio

🔹 Location: London, Greater London, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving Ravio's brand awareness through strategic content distribution and localization
• Building relationships with industry experts and influencers
• Executing marketing campaigns across European markets
• Managing distribution budgets and tracking performance metrics

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the HR tech/SaaS space, and experience in content distribution, influencer activation, and campaign coordination.

📋 Key Responsibilities

✅ Content distribution & local influencer activation: Distribute content through multiple channels in core European markets, secure sponsorships, podcast features, and conference opportunities, build relationships with HR influencers and industry experts, track performance metrics, and manage distribution budgets.

✅ Quarterly campaign ownership: Execute marketing campaigns across European markets, develop campaign plans with objectives, tactics, timelines, and metrics, coordinate cross-functional collaboration with internal/external partners, monitor performance, and conduct post-campaign analysis.

✅ Content localization: Lead localization strategy across core European markets, adapt existing content for specific markets, manage a network of local HR experts for market-specific content, and analyze performance to improve effectiveness.

ASSUMPTION: This role requires strong project management and communication skills, as well as the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of B2B marketing experience, preferably in HR tech/SaaS

Required Skills:

• Proven experience in content distribution, influencer activation, and campaign coordination
• Strong project management and communication skills
• Collaborative mindset for cross-functional teamwork

Preferred Skills:

• Additional European language proficiency
• HR technology experience
• European HR landscape knowledge
• Content localization experience
• Marketing analytics familiarity

ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £65,000 per year

Benefits:

• Company ownership (everyone gets a meaningful equity stake in Ravio)
• 37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
• Up to 6% pension matching scheme
• £60 a month wellness allowance
• Private healthcare cover with AXA
• Personal travel insurance
• Income protection insurance
• 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

Working Hours: Full-time, Hybrid (3 days on-site, 2 days remote)

ASSUMPTION: The salary range is based on market research for similar roles in the HR tech/SaaS industry in London.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically HR tech and compensation management

Company Size: 11-50 employees (Small/Mid-size)

Founded: 2021 (4 years ago)

Company Description:

• Ravio helps companies get compensation right by providing real-time data and tools for managing compensation
• They serve over 1,200 clients and aim to become the global go-to place for compensation data and tools
• Ravio is passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances

Company Specialties:

• Compensation management software
• HR tech solutions
• Data-driven compensation decisions

Company Website: ravio.com

ASSUMPTION: Ravio is a growing startup with a strong focus on its mission and values.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• As Ravio grows, there will be opportunities for the Marketing Manager to take on more responsibilities and advance their career
• This role offers the chance to work closely with senior leadership and have a significant impact on the company's success
• Ravio values internal promotions and offers opportunities for professional development

ASSUMPTION: Growth opportunities will depend on the company's growth trajectory and the individual's performance.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech industry
• The office is located in a central area with easy access to public transportation
• London offers a diverse range of cultural, social, and recreational opportunities

Work Schedule: Full-time, Monday to Friday, with flexible hours

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and campaign strategy
• Project management and organization skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Ravio's mission and values in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss in the interview

ATS Keywords: Marketing Manager, B2B Marketing, Content Distribution, Influencer Activation, Campaign Coordination, Project Management, Cross-Functional Teamwork, HR Tech, SaaS

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the individual's role.

👔 Cultural Fit Considerations

Company Values:

• Transparency and honesty
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and inclusive

Self-Assessment Questions:

• How do you approach building relationships with industry experts and influencers?
• Can you describe a time when you had to manage a tight marketing budget and achieve specific results?
• How do you stay organized and manage multiple projects and deadlines?

ASSUMPTION: Cultural fit is essential for success at Ravio, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Adapting content for different European markets
• Building and maintaining relationships with industry experts and influencers
• Working in a fast-paced, dynamic startup environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content distribution and localization
• Ravio's focus on compensation management sets it apart from other HR tech companies
• This role offers the opportunity to work closely with senior leadership and have a significant impact on the company's success

ASSUMPTION: This role is unique in its focus on content distribution, localization, and campaign ownership within the HR tech industry.

📝 Sample Projects

• Developing and executing a quarterly marketing campaign to drive brand awareness in Germany
• Adapting existing content for the French market and coordinating with local HR experts
• Securing a podcast feature with a prominent HR influencer in the United Kingdom

ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.

❓ Key Questions to Ask During Interview

• How does Ravio support the professional development of its marketing team members?
• Can you describe the company's approach to content localization and how it ensures relevance in different markets?
• How does Ravio measure the success of its marketing campaigns, and how are those metrics used to inform future campaigns?
• What is the company's plan for expanding its presence in Europe, and how does this role contribute to that growth?
• How does Ravio foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss in the interview
• Follow up with Ravio one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.