📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Lincoln Property Company
🔹 Location: Dulles, VA
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and leading marketing efforts for assigned centers
- Managing consumer marketing and promotional events
- Developing digital content to enhance customer engagement
- Collaborating with internal and external stakeholders
- Building strong tenant communication and partnerships
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to drive traffic, sales, and NOI growth for the assigned centers.
📋 Key Responsibilities
✅ Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs
✅ Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives
✅ Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment
✅ Photograph and document all property events and associated follow up
✅ Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels
✅ Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common area to ensure visual consumer messaging standards are met
✅ Develop center directories, maintain window displays and center décor
✅ Support with maintaining, updating, and distributing property retailer and marketing promotional materials
✅ Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results
✅ Communicate performance results to ownership and corporate
✅ Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect ownerships commitment to the communities we serve while building sales performance of the center
✅ Work with internal and external stakeholders to support sales-oriented programs and initiatives
✅ Establish strong tenant communication and partnerships, review stores’ current marketing approach, and create collaborative marketing efforts to ensure retailer and property success
✅ Provide regular interaction with retailers including monthly newsletters and retailer meetings
✅ Work with General Manager and Corporate Marketing to create effective marketing initiatives and tools to support retailer partners and achieve their sales goals
✅ Handle day to day administrative functions of the marketing department, including correspondence, proper maintenance of files, event agreements, monthly and quarterly reports
✅ Measure marketing effectiveness and results through reporting, research programs, and analytical tools
✅ Manage relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships
✅ Where applicable, assist with managing all aspects of the daily operation of the Guest Services operation including overseeing the gift card program
✅ Work on all other duties and special projects as requested
ASSUMPTION: This role requires a high level of multitasking, prioritization, and time management skills to handle multiple projects and tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: Minimum of 3-4 years of industry, marketing or related digital experience preferred
Required Skills:
- Excellent interpersonal, organizational, time management, oral and written communication skills
- Ability to work and learn independently and in a team situation
- Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
- Experience in managing digital/social media platforms
- Strong attention to detail and ability to follow through
- Excellent people skills along with problem solving and time management ability
- Must possess the ability to manage budgets and have solid accounting skills
- Understanding of Public Relations (PR) strategy and execution
- Proficient computer skills, including Microsoft Office Suite and Canva preferred
- Ability to read and understand standard business documentation (e.g. contract language)
Preferred Skills:
- Experience in the retail real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the retail real estate industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts and perks
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with occasional weekends and evenings as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the real estate industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically retail property management and marketing
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 1965, with over 55 years of experience in the real estate industry
Company Description:
- Lincoln Property Company is one of the largest diversified real estate services companies with 35 offices across the United States, the United Kingdom, and Europe
- The company offers a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders, and occupiers
- Lincoln Property Company supports the entire real estate lifecycle across asset types, including office, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-used properties
- The company’s combined management and leasing portfolio on behalf of institutional clients includes more than 557 million square feet of commercial space
- Lincoln Property Company has completed over 164 million square feet of development since its inception and has another $20 billion currently under construction or in the pipeline
Company Specialties:
- Commercial real estate services
- Retail property management and marketing
- Office, industrial, and mixed-use development
- Acquisitions and investments
- Entitlements and construction management
- Property management and leasing
- Asset management
- Accounting and ESG services
- Technology and philanthropy
Company Website: www.lpc.com
ASSUMPTION: Lincoln Property Company’s extensive experience and diverse service offerings provide a strong foundation for career growth and development in the real estate industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Marketing Manager reports directly to the General Manager of the assigned center and indirectly to the Corporate Marketing Team for corporate strategies and programs
Work Arrangement: On-site, with occasional remote work possible for specific tasks or projects
Growth Opportunities:
- Advancement within the marketing department, such as Senior Marketing Manager or Director of Marketing
- Transition to other departments within the company, such as property management, leasing, or asset management
- Career progression to regional or national marketing roles within Lincoln Property Company
ASSUMPTION: The Marketing Manager role offers numerous growth opportunities within the company, both vertically and horizontally, based on individual performance and career aspirations.
🌍 Location & Work Environment
Office Type: Class A office space within a retail property, providing a modern and professional work environment
Office Location(s): Dulles, VA, with potential for relocation to other Lincoln Property Company offices based on business needs and career growth opportunities
Geographic Context:
- The Dulles, VA office is located in the Dulles Town Center, a major retail and commercial hub in the Northern Virginia region
- The office is easily accessible from major highways and public transportation, with ample parking available
- The surrounding area offers a mix of urban and suburban amenities, with numerous dining, entertainment, and shopping options nearby
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends as needed to support events and marketing initiatives
ASSUMPTION: The Dulles, VA office provides a convenient and well-connected location for employees, with ample opportunities for professional growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Lincoln Property Company careers portal
- Phone or video screening with the Human Resources department
- In-depth phone or video interview with the General Manager of the assigned center and a member of the Corporate Marketing Team
- On-site or virtual tour of the assigned center and office space
- Final interview with senior leadership, followed by a job offer for successful candidates
Key Assessment Areas:
- Marketing and digital strategy development and execution
- Event planning and management
- Budget management and financial acumen
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Lincoln Property Company’s core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital experience, as well as any experience working in the retail real estate industry
- Prepare examples of successful marketing campaigns or projects you’ve led, emphasizing results and impact
- Be ready to discuss your understanding of the retail real estate industry and Lincoln Property Company’s business model
- Demonstrate your ability to work independently and in a team environment, with a focus on collaboration and communication
- Showcase your creativity, strategic thinking, and analytical skills, with a focus on data-driven decision-making
ATS Keywords: Marketing Manager, Retail Real Estate, Digital Marketing, Event Planning, Budget Management, Public Relations, Communication Skills, Problem-Solving, Teamwork, Marketing Strategy, Marketing Campaigns, Marketing Analytics
ASSUMPTION: The application process for the Marketing Manager role at Lincoln Property Company is competitive, with a focus on identifying candidates with relevant marketing and digital experience, strong communication skills, and a strategic mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Graphic design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Marketing Manager role requires proficiency in various marketing and design tools, with a focus on Microsoft Office Suite, Canva, and social media platforms for day-to-day tasks and projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
- Customer focus
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on teamwork and collaboration
- Results-driven and data-informed decision-making
- Adaptability and flexibility in a changing market
- Customer-centric approach to marketing and business strategies
Self-Assessment Questions:
- How do your personal values align with Lincoln Property Company’s core values?
- Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with tenants and community partners in a retail property setting?
ASSUMPTION: Lincoln Property Company’s culture emphasizes integrity, excellence, and collaboration, with a strong focus on customer-centric marketing strategies and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously, requiring strong prioritization and time management skills
- Working with tight deadlines and budgets, necessitating a keen attention to detail and strong organizational skills
- Navigating a fast-paced and dynamic work environment, with a need for adaptability and flexibility
- Balancing the needs and priorities of various stakeholders, including tenants, community partners, and corporate leadership
- Keeping up-to-date with industry trends and best practices in marketing and digital strategy, requiring continuous learning and professional development
ASSUMPTION: The Marketing Manager role at Lincoln Property Company presents numerous challenges and opportunities for growth and development, with a focus on adaptability, strong communication skills, and a strategic mindset.
📈 Similar Roles Comparison
- The Marketing Manager role at Lincoln Property Company differs from related positions in other industries or companies in its focus on retail real estate marketing and the need to balance the priorities of various stakeholders
- Compared to other marketing roles within Lincoln Property Company, this position requires a strong understanding of the retail real estate industry and the unique challenges and opportunities it presents
- Career paths for Marketing Managers at Lincoln Property Company may vary depending on individual performance, career aspirations, and business needs, with opportunities for vertical and horizontal growth within the company
ASSUMPTION: The Marketing Manager role at Lincoln Property Company offers a unique blend of marketing and real estate industry experience, with a focus on retail property marketing and stakeholder management.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new retail property opening, including event planning, digital content creation, and community engagement
- Reinvigorating an established retail property’s marketing efforts through innovative campaigns, targeted promotions, and strategic partnerships
- Managing a retail property’s rebranding initiative, including visual merchandising, signage updates, and digital content refresh
ASSUMPTION: The Marketing Manager role at Lincoln Property Company offers a diverse range of projects and initiatives, with a focus on driving traffic, sales, and NOI growth for assigned centers.
❓ Key Questions to Ask During Interview
- Can you describe the company’s approach to marketing and branding for retail properties, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives in this role?
- How does the company collaborate with tenants and community partners to create effective marketing strategies and promotions?
- What are the most significant challenges facing the retail real estate industry, and how does this role address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, as well as your understanding of the retail real estate marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lincoln Property Company careers portal
- Tailor your resume and cover letter to highlight relevant marketing and digital experience, as well as any experience working in the retail real estate industry
- Prepare examples of successful marketing campaigns or projects you’ve led, emphasizing results and impact
- Be ready to discuss your understanding of the retail real estate industry and Lincoln Property Company’s business model
- Demonstrate your ability to work independently and in a team environment, with a focus on collaboration and communication
- Showcase your creativity, strategic thinking, and analytical skills, with a focus on data-driven decision-making
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
