Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Little Chute, Wisconsin

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and driving marketing strategies to enhance brand strength and generate leads
• Leading and managing diverse marketing teams to achieve organizational goals
• Collaborating with sales, service, operations, and finance to ensure alignment and efficiency
• Managing marketing budgets and ensuring optimal resource allocation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams simultaneously.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements for efficiency

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Lead the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of marketing experience and 3+ years of leadership experience

Required Skills:

• Proven track record of building successful ABM campaigns
• Power BI and marketing analytics experience
• Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint and CRM systems

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in the IT services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT services industry in Wisconsin)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC specializes in IT services and IT consulting, focusing on the rapid design and implementation of business solutions for small to mid-market businesses. They offer a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: 1994, Heartland Business Systems LLC is a woman-owned business with a team of talented individuals with years of business experience, including Operations, Manufacturing, Procurement, Finance/Accounting, Program Management, IT, and Executive Leadership.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• Their solutions leverage the Microsoft suite of products, allowing them to implement highly adaptable business solutions in a very short period of time and typically for a fraction of the cost of their competitors.
• Heartland serves clients in various industries, including Aerospace and Defense, Manufacturing, Distribution, Benefit Services / Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing.

Reporting Structure: The Marketing Manager will oversee various marketing teams, including Digital Marketing, Field Marketing, Brand and Communications, and Campaigns and Partner Relations.

Work Arrangement: This is an on-site position, with some flexibility for remote work. The office is located in Little Chute, Wisconsin.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role as the company grows
• Expanding skills and knowledge in IT services and consulting, as well as leadership development
• Opportunities to work on diverse projects and gain exposure to various industries and clients

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the organization's success.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates from a single office location in Little Chute, Wisconsin.

Office Location(s): 1700 Stephen Street, Little Chute, Wisconsin 54140

Geographic Context:

• Little Chute is a small city in Wisconsin with a population of approximately 10,000 people.
• The city is located near the Fox River and offers a mix of urban and rural living.
• Little Chute is situated about 15 miles southwest of Green Bay, providing easy access to urban amenities while maintaining a small-town feel.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work.

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and agile, with a focus on pragmatic problem-solving and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Understanding of the IT services industry and relevant technologies
• Problem-solving and adaptability

Application Tips:

• Highlight your experience with ABM campaigns and marketing analytics in your resume
• Tailor your cover letter to demonstrate your understanding of Heartland Business Systems LLC's services and clients
• Prepare examples of your marketing strategies and their results for the interview

ATS Keywords: Marketing Manager, ABM, Power BI, Marketing Analytics, CRM, Microsoft Excel, Microsoft PowerPoint, Leadership, Team Management, IT Services, IT Consulting

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems (e.g., Salesforce, HubSpot, or Microsoft Dynamics 365)
• Power BI
• ConnectWise (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates with experience using them are encouraged to highlight this in their application.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic problem-solving
• Adaptability and flexibility
• Collaboration and teamwork
• Customer focus

Work Style:

• Agile and responsive to changing priorities
• Results-driven and focused on achieving goals
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have experience leading and managing diverse teams in a marketing role?
• Are you comfortable working in a small, agile company with a focus on pragmatic problem-solving?
• Do you have a proven track record of building successful ABM campaigns and driving revenue growth?

ASSUMPTION: Candidates who align with Heartland Business Systems LLC's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously, requiring strong organizational skills and the ability to multitask
• Adapting to a small, agile company with a focus on pragmatic problem-solving, which may require a different approach than larger, more structured organizations
• Working in a niche industry (IT services and consulting) that may have unique challenges and opportunities
• Managing a marketing budget and ensuring optimal resource allocation, which requires strong financial acumen and strategic planning

ASSUMPTION: These challenges can be overcome with strong leadership skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on ABM campaigns and driving revenue growth
• Heartland Business Systems LLC is a small, agile company, providing a more collaborative and less hierarchical work environment than larger organizations
• This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the organization's success

ASSUMPTION: Candidates should consider their preference for working in a small, agile company and their alignment with the company's values and work style when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a successful ABM campaign that drives revenue growth and increases market share
• Managing a team to create and distribute marketing collateral, sell sheets, and sales enablement materials that support the sales organization's efforts
• Organizing and executing a large-scale conference or event, such as Heartland Business Systems LLC's annual Innovate conference

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and hands-on execution aspects of the Marketing Manager role at Heartland Business Systems LLC.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role contributes to achieving those goals?
• How does the marketing team collaborate with other departments, such as sales, service, operations, and finance?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Heartland Business Systems LLC support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with ABM campaigns, marketing analytics, and leadership in a marketing role
• Prepare examples of your marketing strategies and their results for the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.