📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom, OX9 (Hybrid working available)
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making
- Managing marketing budgets and tracking costs and returns by campaign
- Conducting user research to inform product development and engagement plans
- Organizing and managing events and external shows
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and have experience in digital marketing and user acquisition strategies.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role requires a strong understanding of marketing strategies, user behaviour, and budget management. The candidate should be able to work independently and collaboratively to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Excellent communication and interpersonal skills
- Strong budgeting and forecasting skills
- Proactive, adaptable, and a can-do attitude
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent eye for detail and the ability to turn data into actionable insights
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
- Proficiency in data analysis and reporting
ASSUMPTION: The ideal candidate will have a proven track record in marketing, with a strong focus on user acquisition and engagement. They should be comfortable working in a fast-paced environment and have excellent communication and interpersonal skills.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary DOE (pro-rata)
Benefits:
- Annual bonus of 10% (STCP)
- Comprehensive private healthcare (covering pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (option to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is competitive for a marketing manager role with 2-5 years of experience in the UK. The benefits package is comprehensive and includes health, wellness, and financial benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job hunting, diversity, coaching, and events)
Company Size: 11-50 employees (via Jobs for Humanity)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They use cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is a non-profit organization focused on connecting underrepresented talent with employers. They work with CPM to support their hiring efforts and promote diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible location, with the option to work remotely)
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to help shape and grow the shopt brand as they scale and evolve
- Chance to develop skills in user acquisition, engagement, and brand management
ASSUMPTION: This role offers growth opportunities within the marketing team and the chance to develop skills in user acquisition, engagement, and brand management.
🌍 Location & Work Environment
Office Type: Hybrid (flexible location, with the option to work remotely)
Office Location(s): Thame, United Kingdom, OX9
Geographic Context:
- Thame is a town in Oxfordshire, England, located approximately 13 miles east of Oxford
- The area has a mix of urban and rural environments, with easy access to major cities and countryside
- Thame is well-connected by road and public transportation, with regular bus services to Oxford and High Wycombe
Work Schedule: Full-time (40 hours per week, with flexible working hours)
ASSUMPTION: The hybrid work arrangement allows for flexibility in location and working hours, making it an attractive option for candidates seeking a balance between remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of Strategy, Engagement, and Operations
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- Communication and interpersonal skills
- User research and data analysis
Application Tips:
- Highlight your experience in user acquisition and engagement strategies
- Demonstrate your ability to work collaboratively with cross-functional teams
- Showcase your creativity and attention to detail in your resume and cover letter
- Prepare examples of marketing campaigns you've managed and their outcomes
ATS Keywords: Marketing strategy, user acquisition, user engagement, brand management, marketing budget, marketing plan, event management, user research, data analysis
ASSUMPTION: The application process is likely to involve multiple interviews, focusing on marketing strategy, budgeting, communication, and user research skills. Candidates should highlight their relevant experience and provide examples of successful marketing campaigns.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, social media management platforms, data analysis tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring practices
- Expert D&I consultation
- Scalable and sustainable hiring solutions
Work Style:
- Collaborative and creative environment
- User-centric decision-making
- Fast-paced and dynamic work culture
Self-Assessment Questions:
- Do you have experience working in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams to achieve marketing objectives?
- Do you have a strong understanding of user acquisition and engagement strategies?
ASSUMPTION: Jobs for Humanity values inclusive hiring practices, expert D&I consultation, and scalable and sustainable hiring solutions. Candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing marketing budgets and tracking costs and returns by campaign
- Conducting user research and providing actionable feedback to inform product development and engagement plans
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams to ensure brand consistency and user-centric decision-making
ASSUMPTION: The role may present challenges in managing marketing budgets, conducting user research, and working in a fast-paced environment. Candidates should be comfortable with these challenges and have experience in similar roles.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on user acquisition and engagement for an app, rather than traditional marketing channels
- Industry-specific context: The role is within a non-profit organization focused on job hunting, diversity, coaching, and events, which may require a different approach to marketing and branding
- Career path comparison: This role may lead to career progression within the marketing team or into related fields, such as product management or user experience
ASSUMPTION: This role differs from other marketing manager positions in its focus on user acquisition and engagement for an app. Candidates should consider the industry-specific context and career path opportunities when applying.
📝 Sample Projects
- Developing and implementing a user acquisition campaign for a new app feature
- Conducting user research to inform product development and engagement plans for an existing app feature
- Creating collateral to support the growth of retail media, such as in-app advertisements or sponsored content
ASSUMPTION: Sample projects may include developing and implementing user acquisition campaigns, conducting user research, and creating collateral to support the growth of retail media. Candidates should be prepared to provide examples of similar projects in their application.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company ensure brand consistency across different marketing channels and platforms?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: Candidates should ask questions about the marketing team's structure, brand consistency, KPIs, professional development opportunities, and work-life balance during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in user acquisition, engagement, and brand management
- Prepare examples of marketing campaigns you've managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
