Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Fullsteam

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts across three distinct brands (TUS, TAM, RB Retail) within the SUN vertical.
• Developing and executing inbound marketing strategies to build awareness, generate leads, and support sales growth.
• Managing digital campaigns, website content, and marketing automation flows using HubSpot and similar tools.
• Creating and managing content, podcasts, and events to engage audiences and drive results.
• Collaborating with sales, product, and customer success teams to create sales enablement assets and optimize marketing efforts.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working with diverse teams and be comfortable with minimal direction.

📋 Key Responsibilities

✅ Develop and manage inbound marketing strategies across TUS, TAM, and RB Retail brands.

✅ Plan and execute digital campaigns including email, SEO, paid ads, and social media.

✅ Manage and update website content in collaboration with web teams.

✅ Build landing pages and marketing automation flows using HubSpot and similar tools.

✅ Write, edit, and manage content: blogs, eBooks, email sequences, webinars, and more.

✅ Create and manage podcasts for RB and TAM.

✅ Collaborate with Sales to develop lead generation and sales enablement assets.

✅ Oversee and report on campaign performance, lead quality, and funnel metrics.

✅ Manage occasional event marketing, trade show support, or client spotlight programs.

✅ Own and maintain brand consistency across campaigns, channels, and creative materials.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization. The ideal candidate will have a strong background in marketing, with experience in both B2B and B2C environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 3 years of marketing experience, with 2-3 years running marketing campaigns.

Required Skills:

• Proven experience in marketing strategy, content marketing, and digital marketing.
• Strong proficiency in HubSpot and/or Salesforce, with experience managing emails, workflows, sequences, tasks, and dashboards.
• Excellent project management, analytical, and database marketing skills.
• Familiarity with SEO best practices and keyword research.
• Strong attention to detail and organizational skills.
• Comfortable working with minimal direction and taking ownership of all marketing activities.
• Demonstrated proficiency in Microsoft Suite and Photoshop/Illustrator (or other design tool).

Preferred Skills:

• Experience with event management and trade show support.
• Familiarity with podcast production and management.
• Background in vertical-specific software or embedded payments technology.

ASSUMPTION: Candidates with experience in software or technology industries may have an advantage in understanding the unique challenges and opportunities of marketing within these sectors.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the software industry.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as location, performance, and company-specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on vertical-specific solutions and embedded payments technology.

Company Size: Medium-sized company with 1,001-5,000 employees, offering a dynamic and growing work environment.

Founded: 2000 (Based on LinkedIn data, although the exact founding date is not provided.)

Company Description:

• Fullsteam is a leading provider of vertical software and embedded payments technology, dedicated to helping businesses flourish by providing their customers with seamless experiences.
• The company offers a dynamic and growing work environment, with a team of over 1,700 employees committed to driving innovation and delivering best-in-class software and payment solutions.
• Fullsteam's purpose is to help its customers grow their businesses by creating efficient and tailored solutions for every vertical.

Company Specialties:

• Payments
• Software
• M&A and Technology

Company Website: http://www.fullsteam.com

ASSUMPTION: Fullsteam's focus on vertical-specific software and embedded payments technology presents unique opportunities and challenges for marketing professionals. Candidates should be prepared to adapt their strategies to fit these specific niches.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Vertical President and works closely with BU leaders and the sales team.

Work Arrangement: Fully remote, with the ability to work from anywhere in the US.

Growth Opportunities:

• As the first marketing hire in this vertical, there is significant potential for growth and expansion of the team under the candidate's leadership.
• With the company's focus on driving innovation and delivering best-in-class solutions, there are ample opportunities for professional development and career advancement.
• The dynamic and growing work environment at Fullsteam offers numerous paths for career progression within the marketing department and the broader organization.

ASSUMPTION: The Marketing Manager role is critical to the success of the SUN vertical and presents a unique opportunity for the right candidate to make a significant impact on the company's growth and expansion.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): N/A (Remote work environment)

Geographic Context:

• The remote work environment allows for greater flexibility and work-life balance, as employees can work from anywhere in the US.
• Fullsteam's focus on vertical-specific software and embedded payments technology presents unique opportunities for marketing professionals to engage with diverse industries and customer segments.
• The company's commitment to driving innovation and delivering best-in-class solutions fosters a dynamic and collaborative work environment.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work environment at Fullsteam offers candidates the opportunity to balance their professional and personal lives more effectively, while still collaborating with a dynamic and growing team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and problem-solving skills.
• Final interview with the Vertical President to discuss long-term goals and fit within the team.

Key Assessment Areas:

• Marketing strategy and campaign development
• Content creation and management
• Project management and organizational skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to marketing strategy, campaign development, and content creation in the context of the SUN vertical.
• Demonstrate your understanding of Fullsteam's unique value proposition and how your skills and experience align with the company's mission and goals.

ATS Keywords: Marketing Strategy, Content Marketing, Digital Marketing, SEO, Email Marketing, Project Management, Lead Generation, Social Media Management, Analytics, HubSpot, Salesforce, Graphic Design, Collaboration, Event Management, Web Management, Customer Success

ASSUMPTION: The interview process at Fullsteam is designed to assess the candidate's cultural fit, marketing skills, and strategic thinking. Candidates should be prepared to discuss their approach to marketing in the context of the SUN vertical and the company's broader mission and goals.

🛠️ Tools & Technologies

• HubSpot (for marketing automation, CRM, and content management)
• Salesforce (for sales enablement and customer relationship management)
• Microsoft Suite (for project management, data analysis, and reporting)
• Photoshop/Illustrator (for graphic design and creative materials)
• SEO tools (for keyword research and optimization)
• Social media platforms (for engagement and brand management)

ASSUMPTION: The tools and technologies listed are essential for the Marketing Manager role at Fullsteam. Candidates should have experience with these platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Fullsteam is committed to delivering best-in-class software and payment solutions that empower small and medium-sized businesses to grow and succeed.
• Innovative: The company fosters a dynamic and collaborative work environment that encourages creativity, continuous learning, and adaptation to change.
• Growth-oriented: Fullsteam is dedicated to driving innovation and delivering best-in-class solutions that help its customers grow their businesses and delight their customers.

Work Style:

• Collaborative: The Marketing Manager will work closely with diverse teams, including sales, product, and customer success, to create sales enablement assets and optimize marketing efforts.
• Adaptable: The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with minimal direction.
• Data-driven: The ideal candidate will have strong analytical skills and be comfortable using data to inform marketing strategies and campaign development.

Self-Assessment Questions:

• How do your marketing skills and experience align with Fullsteam's commitment to delivering best-in-class software and payment solutions?
• How do you approach marketing strategy and campaign development in the context of a dynamic and growing work environment?
• How do you balance autonomy and collaboration in a remote work environment, and how do you ensure effective communication and project management with diverse teams?

ASSUMPTION: Fullsteam's commitment to customer-centricity, innovation, and growth-oriented values presents unique opportunities and challenges for marketing professionals. Candidates should be prepared to discuss their approach to marketing in the context of these values and the company's broader mission and goals.

⚠️ Potential Challenges

• The Marketing Manager role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with minimal direction.
• The role involves working with three distinct brands within the SUN vertical, each with its unique marketing requirements and customer segments.
• The fully remote work environment may present challenges in terms of communication, collaboration, and project management with diverse teams.
• The dynamic and growing work environment at Fullsteam may require candidates to adapt quickly to changes in priorities, resources, and team structures.

ASSUMPTION: The Marketing Manager role at Fullsteam presents unique opportunities and challenges for marketing professionals. Candidates should be prepared to discuss their approach to marketing in the context of these potential challenges and the company's broader mission and goals.

📈 Similar Roles Comparison

• Compared to other marketing roles in the software industry, the Marketing Manager role at Fullsteam offers a unique opportunity to lead marketing efforts across three distinct brands within a single vertical.
• The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with minimal direction, presenting a significant challenge compared to more structured marketing roles.
• In terms of career path comparison, the Marketing Manager role at Fullsteam offers a clear path for growth and advancement within the company, with opportunities for expansion of the team under the candidate's leadership.

ASSUMPTION: The Marketing Manager role at Fullsteam presents unique opportunities and challenges compared to similar roles in the software industry. Candidates should be prepared to discuss their approach to marketing in the context of these comparisons and the company's broader mission and goals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the TUS brand, including inbound marketing campaigns, content marketing, and digital advertising.
• Creating and managing a podcast for the RB Retail brand, including planning, production, and promotion of episodes.
• Managing event marketing and trade show support for the TAM brand, including logistics, registration, and follow-up with attendees.

ASSUMPTION: The sample projects listed are representative of the Marketing Manager role at Fullsteam. Candidates should be prepared to discuss their approach to marketing in the context of these projects and the company's broader mission and goals.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of marketing professionals within the organization?
• What are the key priorities for the Marketing Manager role in the first 30, 60, and 90 days?
• How does the company measure the success of marketing campaigns and initiatives, and how does this inform future strategy and resource allocation?
• What are the key challenges and opportunities facing the SUN vertical, and how does the Marketing Manager role contribute to addressing these issues?
• How does the company foster a dynamic and collaborative work environment, and what role does the Marketing Manager play in supporting this culture?

ASSUMPTION: The key questions listed are designed to help candidates better understand the Marketing Manager role at Fullsteam and the company's broader mission and goals. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the SUN vertical and Fullsteam's unique value proposition.
• Prepare a portfolio or examples of your past marketing campaigns, content, and other relevant work to showcase your skills and accomplishments.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.