📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aramark
🔹 Location: Winnipeg, Manitoba, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with onsite operations and corporate marketing teams to bring the culinary brand to life
- Developing and executing communication initiatives across various platforms
- Managing website content and enhancing brand presence
- Supporting local engagement activities and community events
- Driving innovation through technology and strategic marketing plans
ASSUMPTION: This role requires a strong passion for food and a deep understanding of social media platforms. The ideal candidate will be a self-starter with excellent communication and project management skills.
📋 Key Responsibilities
✅ Support the operations team in executing innovation that drives positive customer and client experiences
✅ Lead the development of creative customer presentations to achieve business goals
✅ Coordinate engagement activities showcasing new products and programs
✅ Lead the sales growth and marketing campaigns for multi-site gift card and loyalty program
✅ Interact directly with the multi-site operations team to identify new marketing opportunities
✅ Recommend actions, plan projects, estimate costs, and manage projects to completion
✅ Manage website content, enhancements, and further development
✅ Provide and execute market research, campaign results, and consumer trends to strengthen dining services program
✅ Support the development, implementation, and execution of the corporate brand strategy
✅ Design and manage location-specific communications, measure effectiveness, and analyze sales data
✅ Support multi-site catering programs to create consistency and elevate programming using brand standards
✅ Drive innovation via technology, providing strategic marketing plans and implementation support for multiple platforms
✅ Build and maintain key core relationships with clients, partners, and local communities
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or Business
Experience: No previous job experience necessary
Required Skills:
- Excellent oral and written communication skills
- An eye for design and branding
- Strong research, project management, and analytical skills
- Content creation experience (blogs, press releases, internal communication, social media posts)
- Advanced knowledge of Microsoft Office and Adobe applications
- Excellent project management skills with a proactive approach to all projects
- Self-directed with strong organization and time management skills
Preferred Skills:
- Previous experience in the food service industry
- Fluency in French or other languages
ASSUMPTION: While previous job experience is not required, a proven passion for food and relevant skills gained through personal projects or extracurricular activities would be beneficial.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 CAD per year (Based on industry standards for entry-level marketing roles in Winnipeg)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discounts on Aramark services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coverage as needed)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food service management industry, serving various sectors such as healthcare, education, business, and sports and leisure.
Company Size: Aramark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Aramark was founded in 1959 and has since grown to become a global leader in food, facilities, and uniform services.
Company Description:
- Aramark is dedicated to elevating the patient and caregiver experience through innovative food and facility services
- The company focuses on sustainability and social responsibility, aiming to create a positive impact on the communities it serves
- Aramark's culture values diversity, inclusion, and collaboration, fostering a supportive work environment
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: https://healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's focus on sustainability and social responsibility may present opportunities for candidates interested in making a positive impact through their work.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an excellent opportunity for recent graduates or career changers to gain experience in marketing and the food service industry.
Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and work collaboratively with the onsite operations team and other marketing team members.
Work Arrangement: This is an on-site position, requiring the candidate to be based in Winnipeg, Manitoba, Canada. However, some flexibility may be available for remote work, depending on the role's evolution and the candidate's needs.
Growth Opportunities:
- Aramark offers opportunities for professional development and career advancement within its various business segments
- The company's large size and global presence provide exposure to diverse projects and potential international assignments
- This role offers the chance to gain experience in multiple aspects of marketing, including brand management, campaign development, and event planning
ASSUMPTION: The growth opportunities available at Aramark may vary depending on the candidate's performance, the company's needs, and market conditions.
🌍 Location & Work Environment
Office Type: Aramark's Winnipeg office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (headquarters); Winnipeg, Manitoba, Canada (this role)
Geographic Context:
- Winnipeg is the capital and largest city of Manitoba, with a population of approximately 750,000 people
- The city is known for its vibrant arts and culture scene, diverse neighborhoods, and numerous parks and green spaces
- Winnipeg offers a relatively low cost of living compared to other major Canadian cities, with affordable housing and a strong job market
Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coverage as needed. The role may require occasional work outside of regular business hours to support events or projects.
ASSUMPTION: The work environment at Aramark's Winnipeg office may vary depending on the specific team and project the candidate is working on.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management and organizational skills
- Creativity and innovation in marketing strategies
- Understanding of the food service industry and Aramark's brand
- Alignment with Aramark's company values and culture
Application Tips:
- Highlight relevant skills and experiences gained through personal projects, extracurricular activities, or previous work experience
- Tailor your resume and cover letter to emphasize your passion for food and marketing, as well as your understanding of Aramark's brand and values
- Include any relevant work samples or social media handles to showcase your content creation skills and professional style
ATS Keywords: Marketing, Communications, Project Management, Branding, Social Media, Content Creation, Food Service Industry, Aramark
ASSUMPTION: The interview process at Aramark may vary depending on the specific role and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (CMS) and website platforms (WordPress, Drupal, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
- Marketing automation and analytics tools (Google Analytics, Hootsuite, Mailchimp, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Service: We put people first, focusing on exceptional customer service and employee engagement
- Quality: We strive for excellence in all that we do, ensuring that our products, services, and processes meet the highest standards
- Responsibility: We take responsibility for our actions and their impact on our customers, our communities, and our environment
Work Style:
- Collaborative: Aramark values teamwork and encourages employees to work together to achieve common goals
- Innovative: The company fosters a culture of creativity and continuous improvement
- Adaptable: Aramark's diverse range of services and clients requires employees to be flexible and adaptable in their approach to work
Self-Assessment Questions:
- Do you have a genuine passion for food and a deep understanding of social media platforms?
- Are you able to work collaboratively with various teams and stakeholders to achieve common goals?
- Do you have strong project management skills and the ability to prioritize and manage multiple projects simultaneously?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and innovation?
ASSUMPTION: Aramark's company culture values diversity, inclusion, and collaboration, fostering a supportive work environment for employees.
⚠️ Potential Challenges
- The role may require occasional work outside of regular business hours to support events or projects
- The fast-paced nature of the food service industry may present challenges in managing multiple projects and deadlines
- The role may require travel to other Aramark locations for training, events, or meetings
- The candidate may face competition from other marketing professionals with more experience in the food service industry
ASSUMPTION: The potential challenges of this role may vary depending on the candidate's qualifications, the company's needs, and market conditions.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Specialist position in the food service industry, but with a greater focus on brand management and strategic marketing planning
- Compared to other marketing roles in the food service industry, this position offers a unique opportunity to work closely with both onsite operations and corporate marketing teams
- Career progression from this role may include advancement to positions such as Marketing Manager, Brand Manager, or Director of Marketing within Aramark or other food service companies
ASSUMPTION: The comparison of this role to similar positions in the industry may vary depending on the candidate's qualifications, the company's needs, and market conditions.
📝 Sample Projects
- Developing a comprehensive social media strategy to increase brand awareness and engagement for Aramark's food service offerings
- Creating and executing a multi-site marketing campaign to promote Aramark's gift card and loyalty program, driving sales and customer retention
- Managing the content and design of Aramark's website, ensuring that it accurately reflects the company's brand and provides a positive user experience
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may work on in this role. The actual projects may vary depending on the candidate's skills, the company's needs, and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
- How does this role collaborate with the onsite operations team and other marketing team members to achieve common goals?
- What opportunities are available for professional development and career advancement within Aramark?
- How does Aramark support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The key questions provided are intended to help candidates better understand the role, the company, and the opportunities available. The actual questions asked during the interview may vary depending on the candidate's qualifications, the company's needs, and market conditions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aramark Careers website
- Tailor your resume and cover letter to highlight your passion for food and marketing, as well as your understanding of Aramark's brand and values
- Include any relevant work samples or social media handles to showcase your content creation skills and professional style
- Prepare for your interview by researching Aramark's company values, culture, and recent news or industry trends
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
