Marketing Manager, Ebury (Food & Lifestyle)

📌 Core Information 🔹 Job Title: Marketing Manager, Ebury (Food & Lifestyle) 🔹 Company: The Random House Group Limited 🔹 Location: London, London, City of, United Kingdom 🔹 Job Type: Hybrid (On-site twice a week: Tuesdays and Thursdays) 🔹 Category: Marketing 🔹 Date Posted: May 29, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Developing, coordinating, and delivering successful marketing campaigns for both frontlist and bestselling catalogue titles. - Creating and implementing digital strategy for campaigns, advising authors on digital portfolio management, brand growth, and implementing plans for growth where appropriate. - Liaising with the Audiences & Digital team to run and optimize paid-for social campaigns, and to achieve targets for online audience growth via your campaigns. - Guiding authors on digital marketing, including planning and problem-solving. - Identifying audiences, shaping pitches, planning media campaigns, and brokering partnerships. - Building the hubs' network of influencers, media contacts, and brands to make campaigns as impactful as possible. - Coordinating with relevant divisional departments, including sales, editorial, and publicity. *ASSUMPTION:* This role requires a strong understanding of the food and lifestyle genres, as well as the ability to work effectively with authors and stakeholders. 📋 Key Responsibilities 🌟 Campaign Development & Execution - Develop, coordinate, and deliver successful marketing campaigns for Ebury titles from the Food and Lifestyle hubs. - Create and implement digital strategy for campaigns, advising authors on digital portfolio management, brand growth, and implementing plans for growth where appropriate. - Liaise with the Audiences & Digital team to run and optimize paid-for social campaigns, and to achieve targets for online audience growth via your campaigns. 📈 Author Guidance & Collaboration - Guide authors on digital marketing, including planning and problem-solving. - Identify audiences, shape pitches, plan media campaigns, and broker partnerships. 🤝 Stakeholder Management & Coordination - Build the hubs' network of influencers, media contacts, and brands to make campaigns as impactful as possible. - Coordinate with relevant divisional departments, including sales, editorial, and publicity. *ASSUMPTION:* Strong project management and communication skills are essential for success in this role, as well as the ability to work effectively with various teams and stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - Proven successful marketing campaign experience (does not have to be from the publishing industry). - Experience in project management and organization. - Experience in problem-solving and stakeholder management. Required Skills: - Excellent communication and negotiation skills. - Strong project management and organization skills. - Problem-solving skills. - An eye for detail. - Demonstrated experience with stakeholder management. - Proficiency in digital marketing and social media trends. Preferred Skills: - Influencer marketing experience and influencer relationships. - Experience brokering new partnerships. *ASSUMPTION:* A background in the publishing industry or relevant experience in the food and lifestyle sectors would be beneficial but is not required. 💰 Compensation & Benefits Salary Range: Circa £35,000 dependent on how your skills and experience align to the role, plus bonus and benefits. Benefits: - Hybrid working arrangement (on-site twice a week: Tuesdays and Thursdays). - Comprehensive benefits package (details not provided). Working Hours: Full-time (40 hours per week). *ASSUMPTION:* The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's skills, experience, and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Book and Periodical Publishing Company Size: 1,001-5,000 employees Founded: 1939 (as a division of Penguin Random House) Company Description: - Penguin Random House is the UK's largest publisher, made up of some 2,000 people and publishing over 1,500 books each year. - They work with a breadth of talent to make each of their books a success and strive to stretch the definition of the word publisher. Company Specialties: - Trade book publishing - Educational publishing - Audiobook publishing - Digital publishing Company Website: www.penguin.co.uk *ASSUMPTION:* Penguin Random House is a large, well-established publisher with a diverse range of imprints and a strong presence in the UK and global markets. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: The Marketing Manager reports directly to the Campaigns Director. Work Arrangement: Hybrid (on-site twice a week: Tuesdays and Thursdays) Growth Opportunities: - Potential to work on high-profile campaigns and bestselling titles. - Opportunities to collaborate with authors and industry professionals. - Possibility to grow within the company, as Penguin Random House offers a breadth of talent and roles. *ASSUMPTION:* This role offers a unique opportunity to work on a wide range of titles and campaigns, providing ample growth and learning opportunities. 🌍 Location & Work Environment Office Type: Hybrid (on-site twice a week: Tuesdays and Thursdays) Office Location: One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, GB Geographic Context: - The office is located in the Nine Elms area of London, close to the River Thames and various amenities. - The area is well-connected by public transportation, with Vauxhall and Waterloo stations nearby. Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available. *ASSUMPTION:* The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home for most of the week. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with the Campaigns Director. Key Assessment Areas: - Marketing campaign experience and strategy. - Digital marketing and social media expertise. - Communication and negotiation skills. - Problem-solving and project management abilities. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant marketing campaign experience and digital marketing skills. - In your cover letter, discuss your most used cookbook and how it aligns with the role's requirements. - Prepare for behavioral interview questions that focus on your marketing campaign experience and problem-solving skills. *ASSUMPTION:* The interview process will focus on assessing your marketing campaign experience, digital marketing skills, and cultural fit for the role. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Social media platforms (Facebook, Instagram, Twitter, TikTok) - Marketing automation tools (e.g., Mailchimp, Hootsuite) - Project management tools (e.g., Asana, Trello) - CRM software (e.g., Salesforce, HubSpot) *ASSUMPTION:* The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience. 👔 Cultural Fit Considerations Company Values: - Curiosity - Bravery - Partnership - Diversity - Inclusion - Accountability Work Style: - Collaborative and team-oriented. - Results-driven and focused on delivering high-quality campaigns. - Adaptable and open to feedback. - Committed to continuous learning and professional development. Self-Assessment Questions: 1. How do you align with the company's value of curiosity, and how does this relate to your approach to marketing campaigns? 2. Describe a time when you demonstrated bravery in your approach to a marketing challenge. How did this impact the outcome of the campaign? 3. How do you approach building and maintaining partnerships with influencers, media contacts, and brands to maximize the impact of your campaigns? *ASSUMPTION:* Candidates should be able to demonstrate a strong fit with the company's values and work style, as well as a commitment to continuous learning and professional development. ⚠️ Potential Challenges 1. Workload management: Balancing multiple campaigns and deadlines may require strong time management and prioritization skills. 2. Stakeholder communication: Coordinating with various teams and authors may present communication challenges that require strong interpersonal skills. 3. Keeping up with industry trends: The food and lifestyle sectors are constantly evolving, requiring a commitment to staying informed about emerging trends and technologies. 4. Remote work challenges: While the role is hybrid, there may be challenges in maintaining productivity and collaboration when working remotely. *ASSUMPTION:* Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment. 📈 Similar Roles Comparison 1. Marketing Manager, Food & Lifestyle (Penguin Random House) vs. Marketing Manager, Food & Lifestyle (Other Publisher): - Penguin Random House offers a broader range of imprints and a larger scale of operations, providing more opportunities for growth and exposure to diverse titles and campaigns. - Other publishers may offer more specialized or niche-focused experiences, which could be beneficial depending on the candidate's career goals. 2. Industry-specific context: - The UK publishing industry is competitive, with a wide range of independent and multinational publishers. Understanding the unique aspects of Penguin Random House's position in the market is essential for success in this role. 3. Career path comparison: - Working at Penguin Random House may offer more opportunities for career progression within the company, given its size and breadth of imprints. - However, smaller publishers may provide more intimate and hands-on experiences, which could be beneficial for candidates seeking to develop a strong foundation in marketing and publishing. *ASSUMPTION:* Candidates should research the company and industry to understand the unique aspects of the role and how it aligns with their career goals. 📝 Sample Projects 1. Campaign for a bestselling cookbook: - Develop a comprehensive marketing strategy, including digital and social media components, to maximize the book's reach and sales. - Collaborate with the author, editorial, and publicity teams to ensure consistent messaging and branding across all channels. 2. Launch campaign for a debut author in the lifestyle genre: - Create a targeted marketing plan to introduce the author and their work to a wider audience. - Leverage influencer partnerships and media outreach to generate buzz and drive pre-orders. 3. Revival campaign for a backlist title: - Identify opportunities to repackage and rebrand an existing title to appeal to a new audience. - Develop a marketing strategy that leverages digital channels and targeted advertising to reach a wider audience. *ASSUMPTION:* These sample projects illustrate the diverse range of marketing campaigns that the Marketing Manager may work on, requiring a strong understanding of the food and lifestyle genres, as well as digital marketing and social media trends. 💡 Key Questions to Ask During Interview 1. Role-specific questions: - How does this role fit into the broader marketing strategy for Ebury's Food and Lifestyle hubs? - What are the most significant challenges facing the marketing team, and how can this role address them? - How does the company support the professional development of marketing managers in this role? 2. Team and company culture questions: - How does the marketing team collaborate and support each other in their roles? - What are the most rewarding aspects of working at Penguin Random House, according to current employees? - How does the company foster a diverse and inclusive work environment? 3. Career growth and opportunities questions: - What opportunities are there for career progression within the company for someone in this role? - How does the company support employees in pursuing external training or development opportunities? *ASSUMPTION:* Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and the company, as well as their commitment to long-term growth and success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application Link] 2. Tailor your resume and cover letter to highlight relevant marketing campaign experience and digital marketing skills. 3. In your cover letter, discuss your most used cookbook and how it aligns with the role's requirements. 4. Prepare for behavioral interview questions that focus on your marketing campaign experience and problem-solving skills. 5. Follow up with the hiring manager one week after submitting your application, if you have not heard back. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.