Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Waste Management (WM)

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full time, Hybrid (local to Houston, TX; open to remote candidates)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (local to Houston, TX; open to remote candidates)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact marketing strategies to drive growth and enhance market positioning
• Collaborating with Commercial leadership to identify opportunities and oversee marketing programs for customer acquisition and retention
• Managing marketing budget and negotiating contract terms with outside agencies and suppliers
• Planning and overseeing execution of promotional activities and customer engagement events
• Analyzing marketing programs and adjusting strategies to increase effectiveness

ASSUMPTION: This role requires a strong strategic thinker with analytical expertise and program management skills to navigate complex marketing challenges and drive results.

📋 Key Responsibilities

✅ Assists in establishing strategic marketing plans to achieve corporate objectives

✅ Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share

✅ Helps manage marketing budget

✅ Plans and oversees execution of promotional activities including print, sales support, electronic media, trade show, direct mail, and signage

✅ Negotiates contract terms with outside agencies and suppliers

✅ Work with outside agencies develop new campaigns and manage ongoing campaigns

✅ Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs

✅ Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness

✅ Plans and conducts market research to identify opportunities for increased sales

✅ Maintains customer database and approves the use of internal and external mailing lists

✅ Reviews analysis of marketing surveys on current and new concepts

✅ Provides post-event reports, analysis, and regular status reports on marketing programs

✅ Lead strategy and execution for customer engagement events and industry tradeshows including ROI and impact analysis

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical assessment to ensure marketing efforts drive business growth.

🎯 Required Qualifications

Education: Bachelor's Degree, or equivalent experience, in Marketing or similar area of study

Experience: Minimum of 5 years previous B2B marketing experience

Required Skills:

• 5+ years of experience in B2B marketing, product marketing, or strategic marketing roles, preferably within healthcare, waste management, or regulated industries
• Strong ability to develop and execute data-driven marketing strategies that drive business growth
• Experience working cross-functionally with Sales, Product, and Commercial teams to implement strategic initiatives
• Excellent critical thinking, problem-solving, and analytical skills to navigate complex projects and make data-informed decisions
• Ability to manage multiple projects in a fast-paced environment, ensuring timely execution and measurable results
• Strong communication and storytelling skills, with the ability to develop compelling messaging and content

Preferred Skills:

• Master's Degree

ASSUMPTION: Candidates with relevant industry experience and a strong track record of driving business growth through marketing efforts are preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $135,000 USD per year (based on the provided range)

Benefits:

• Medical
• Dental
• Vision
• Life Insurance
• Short Term Disability
• Stock Purchase Plan
• Company match on 401K
• Paid Vacation
• Holidays
• Personal Days

Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or weekend work for events and campaigns.

ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the candidate's relevant experience, education, training, certifications, qualifications, and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Waste Management (WM) is the leading provider of comprehensive waste and environmental services in North America, serving nearly 25 million customers in residential, commercial, industrial, and municipal markets.

Company Size: WM has 10,001+ employees, making it a large enterprise with a significant presence in the environmental services industry.

Founded: WM was founded in 1968 and has since grown to become a Fortune 250 company.

Company Description:

• WM serves customers through a network of collection operations, transfer stations, landfills, recycling facilities, and waste-based energy production projects.
• The company is committed to operating excellence, professionalism, and financial strength, with a strong focus on environmental stewardship and sustainability.
• WM is on a quest for environmental performance, aiming to maximize resource value while minimizing environmental impact.

Company Specialties:

• Environmental solutions
• Renewable energy
• Recycling
• Sustainability
• Community giving
• Waste to energy
• Safety
• Customer service
• Innovation

Company Website: http://www.wm.com

ASSUMPTION: WM's large size and extensive network of operations provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid to senior level within the marketing function, requiring a high degree of strategic thinking, experience, and expertise.

Reporting Structure: The Marketing Manager reports directly to the Director of Strategic Marketing and works closely with Commercial leadership to achieve business objectives.

Work Arrangement: This role is hybrid, with a preference for local candidates in Houston, TX, and openness to remote candidates.

Growth Opportunities:

• Progression to a senior marketing role or management position within WM's marketing organization
• Expansion into other areas of the business, such as sales or commercial leadership
• Opportunities to work on high-impact projects and initiatives that drive business growth and enhance market positioning

ASSUMPTION: WM's large size and diverse business segments provide numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: WM's headquarters is located in Houston, Texas, with a hybrid work arrangement for this role.

Office Location(s): 800 Capitol St, Suite 3000, Houston, Texas 77002, US

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States, with a diverse economy and a strong job market.
• The city is known for its vibrant culture, arts, and entertainment scene, as well as its numerous parks and outdoor activities.
• Houston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday through Friday, with occasional overtime or weekend work for events and campaigns.

ASSUMPTION: The hybrid work arrangement for this role provides flexibility for employees, allowing them to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and/or commercial leadership
• Final interview with the Director of Strategic Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven approach to marketing
• Cross-functional collaboration and communication skills
• Ability to manage multiple projects and meet deadlines
• Alignment with WM's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
• Demonstrate your understanding of WM's business and the waste management industry
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research WM's company values and be prepared to discuss how you embody them in your work

ATS Keywords: Marketing strategy, customer acquisition, customer retention, marketing programs, promotional activities, market research, data-driven marketing, cross-functional collaboration, commercial leadership, strategic planning, tactical execution, analytical assessment

ASSUMPTION: WM's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: WM provides the necessary tools and technologies for marketing professionals to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety
• Customer Excellence
• Innovation
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you embody WM's core values in your work and personal life?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you thrive in a fast-paced, dynamic work environment that requires strong project management skills?

ASSUMPTION: WM's company culture is characterized by a strong commitment to safety, customer excellence, and innovation, with a focus on teamwork and accountability.

⚠️ Potential Challenges

• The waste management industry can be complex and highly regulated, requiring a strong understanding of the business and its unique challenges
• WM's large size and diverse business segments can present both opportunities and challenges for marketing professionals
• The hybrid work arrangement may require employees to adapt to a new work environment and balance their time effectively between on-site and remote work
• The competitive nature of the waste management industry may present challenges in driving market share and revenue growth

ASSUMPTION: WM's large size, diverse business segments, and competitive industry present both opportunities and challenges for marketing professionals in this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position may require a deeper understanding of the waste management industry and its unique challenges
• WM's large size and diverse business segments may provide more opportunities for career growth and development than smaller organizations
• This role may have more exposure to commercial leadership and strategic decision-making than other marketing manager positions

ASSUMPTION: WM's large size, diverse business segments, and competitive industry set this marketing manager role apart from similar positions in other organizations.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new waste management service or technology
• Conducting market research to identify new opportunities for revenue growth and market expansion
• Managing a team of marketing professionals to execute a large-scale customer engagement event or industry tradeshow

ASSUMPTION: WM's diverse business segments and commitment to innovation provide ample opportunities for marketing professionals to work on high-impact projects and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does WM support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the waste management industry, and how does WM address them?
• How does WM measure the success of its marketing programs, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: WM's large size, diverse business segments, and commitment to employee development provide numerous opportunities for marketing professionals to grow and succeed in their careers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research WM's company values and be prepared to discuss how you embody them in your work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.