Marketing Manager ECE for the market Eastern and Central Europe

📌 Core Information

🔹 Job Title: Marketing Manager ECE for the market Eastern and Central Europe

🔹 Company: Tomra

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing a marketing and communication strategy for East Central Europe
• Supporting market launches and strengthening TOMRA's positioning in the B2B sector (retail) in Eastern Europe
• Working closely with and managing external marketing agencies in all countries
• Collaborating with the global team in Norway to implement the TOMRA brand strategy and other marketing activities
• Internal and external communication, including digital channels and social media
• Media planning, including press releases and management of trade fair appearances
• Managing the marketing budget and developing KPIs to track the ROI of marketing measures

ASSUMPTION: This role requires a strategic and operational mindset, with the ability to balance long-term goals with day-to-day tasks. It also demands strong communication skills and the ability to work independently and proactively.

📋 Key Responsibilities

✅ Developing, implementing, and managing a marketing and communication strategy for East Central Europe (PL, AT, SK, CRO, CZ, SLO, HU)

✅ Supporting market launches and strengthening TOMRA's positioning in the B2B sector (retail) in Eastern Europe

✅ Working closely with and managing external marketing agencies in all countries

✅ Collaborating with the global team in Norway to implement the TOMRA brand strategy and other marketing activities

✅ Internal and external communication, including digital channels and social media

✅ Media planning, including press releases and management of trade fair appearances

✅ Managing the marketing budget and developing KPIs to track the ROI of marketing measures

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and cross-functional collaboration. It requires strong project management skills and the ability to work independently.

🎯 Required Qualifications

Education: A Bachelor's degree in Marketing, Communication, Business, or a related field would be an advantage

Experience: Approximately 3-5 years of experience in a Marketing Management position, working both strategically and operationally

Required Skills:

• Spoken and written fluency in English and Polish (essential)
• Bachelor's degree in Marketing, Communication, Business, or a related field (advantageous)
• Ability to strategically implement long-term goals with operational measures
• Proactive, independent, and careful way of working, with high resilience
• Generalistic experience in Marketing with a desire for continuous development
• Experience in working with the retail sector (highly desirable)
• Hands-on approach, project management skills, creativity, and innovation in developing marketing content and strategies
• Proficient in MS Office, Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.), and HubSpot
• Strong communication skills, conveying information effectively in various formats (written, verbal, visual)
• Willingness to travel approximately 15%, especially in Eastern Europe

Preferred Skills:

• Fluency in any other language (e.g., German, Czech) would be an advantage

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a mix of strategic and operational experience. They should be proactive, independent, and resilient, with strong communication skills and a willingness to travel.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between PLN 12,000 - 18,000 gross per month, based on experience and qualifications. This is an estimate, and the actual salary may vary.

Benefits:

• An exciting responsible position in a growing and secure company in a collegial atmosphere with a "you" culture.
• Replacement contract with possibility for an undefined period.
• Option for private health insurance, co-financing sport card, benefit platform.
• E-Learning platform, employee referral program.
• Flat hierarchies and open-door policy in a future-oriented industry.
• "Leading the resource revolution" - together at TOMRA we are working to create a sustainable future - become part of it!

Working Hours: Full-time position, with a standard workweek of 40 hours. The role may require occasional travel, especially in Eastern Europe.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TOMRA operates in the automation machinery manufacturing industry, focusing on reverse vending automation for food and beverage retailers. They are an innovator in the field of circular economy and clean loop recycling.

Company Size: TOMRA has 1,001-5,000 employees globally, with a growing presence in Poland. This size offers a mix of startup-like agility and the stability of an established company.

Founded: TOMRA was founded in 1972 in Norway and has since expanded to operate in more than 80 markets worldwide.

Company Description:

• TOMRA Collection Poland is in the middle of the start-up phase and is growing fast.
• The company is looking for a full-time colleague based in Warsaw who can start as soon as possible.
• TOMRA's mission is to protect the planet by minimizing plastic pollution and waste through its reverse vending systems.

Company Specialties:

• Reverse vending automation for food and beverage retailers
• Circular economy and clean loop recycling
• Deposit laws and recycling initiatives

Company Website: https://www.tomra.com/food

ASSUMPTION: TOMRA's focus on sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact on the environment.

📊 Role Analysis

Career Level: This role is a mid-level marketing management position, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager ECE will report directly to the Global Marketing Director and work closely with local teams and external marketing agencies.

Work Arrangement: This is an on-site position based in Warsaw, with occasional travel required, especially in Eastern Europe.

Growth Opportunities:

• As TOMRA continues to grow, there may be opportunities for the Marketing Manager ECE to take on additional responsibilities or move into a more senior role.
• The company's flat hierarchies and open-door policy may provide opportunities for career advancement.

ASSUMPTION: The Marketing Manager ECE role offers a unique opportunity to grow with a company in a fast-growing industry, with potential for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: TOMRA's Warsaw office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Łopuszańska, Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
• The city is known for its rich history, vibrant culture, and growing tech industry.
• Warsaw is well-connected by public transportation, with easy access to major highways and an international airport.

Work Schedule: The standard workweek is 40 hours, with occasional travel required, especially in Eastern Europe.

ASSUMPTION: Warsaw offers a dynamic work environment with a mix of history, culture, and innovation, making it an attractive location for professionals in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Marketing and communication strategy development
• Cross-functional collaboration and teamwork
• Project management and budgeting skills
• Cultural fit and alignment with TOMRA's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing management experience and relevant skills.
• Be prepared to discuss your experience with the retail sector and any relevant marketing campaigns you've worked on.
• Demonstrate your ability to work independently and proactively, as well as your strong communication skills.

ATS Keywords: Marketing Management, B2B Marketing, Project Management, Communication Skills, Digital Marketing, Media Planning, Budget Management, Creativity, Innovation, Fluency in English, Fluency in Polish, Retail Experience, MS Office, Adobe Creative Suite, HubSpot

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing management skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Canva
• Adobe Creative Suite (Photoshop, Illustrator)
• HubSpot
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Marketing Manager ECE will be expected to be proficient in using various marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Integrity
• Responsibility

Work Style:

• Proactive and independent
• Strategic and operational mindset
• Strong communication skills
• Adaptable and resilient
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have experience working in a fast-paced, growing company environment?
• Are you comfortable working independently and proactively, with a high degree of resilience?
• Do you have strong communication skills and the ability to convey information effectively in various formats?
• Are you comfortable working with external marketing agencies and managing their performance?
• Do you have a strategic mindset and the ability to implement long-term goals with operational measures?

ASSUMPTION: TOMRA values candidates who are proactive, independent, and adaptable, with strong communication skills and a strategic mindset. They should also be comfortable working in a fast-paced, growing company environment.

⚠️ Potential Challenges

• The role may require occasional travel, especially in Eastern Europe, which could be challenging for candidates who prefer to work remotely or have family commitments.
• The role involves managing external marketing agencies, which may present challenges in terms of communication, coordination, and performance management.
• The company is in a growth phase, which may present challenges in terms of workload and adaptability.
• The role requires a mix of strategic and operational tasks, which could be challenging for candidates who prefer to focus on one aspect or the other.

ASSUMPTION: The Marketing Manager ECE role presents unique challenges and opportunities, requiring a candidate who is adaptable, resilient, and comfortable working in a fast-paced, growing company environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or a Senior Marketing Manager position, with a focus on East Central Europe.
• Unlike other marketing management roles, this position requires a mix of strategic and operational tasks, as well as experience working with the retail sector.
• Career progression in this role may involve moving into a more senior marketing position or taking on additional responsibilities as the company grows.

ASSUMPTION: The Marketing Manager ECE role is similar to other marketing management positions but has a unique focus on East Central Europe and requires a mix of strategic and operational tasks.

📝 Sample Projects

• Developing and implementing a marketing and communication strategy for East Central Europe, including market research, target audience analysis, and campaign planning
• Supporting market launches and strengthening TOMRA's positioning in the B2B sector (retail) in Eastern Europe, including event planning, press releases, and media outreach
• Managing external marketing agencies in all countries, including performance management, budget tracking, and campaign coordination

ASSUMPTION: The Marketing Manager ECE will be expected to work on a variety of projects, requiring strong project management skills, adaptability, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-2 years and how this role fits into those plans?
• How does the company support the professional development of its employees, particularly in marketing and communication roles?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of its marketing and communication efforts, and how will my performance be evaluated?
• What is the company's approach to work-life balance, particularly for employees in growing or start-up-like environments?

ASSUMPTION: Asking these questions will help you better understand the company's growth plans, expectations for the role, and work environment, allowing you to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing management experience and relevant skills.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and operational execution.
• Be ready to discuss your experience working with the retail sector and any relevant marketing projects you've led.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.