📌 Core Information
🔹 Job Title: Marketing Manager - Economics & Country Risk
🔹 Company: S&P Global
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing plans targeting key client personas
- Designing and executing multi-channel campaigns to drive lead generation and revenue growth
- Tracking performance metrics and optimizing tactics for maximum ROI
- Crafting thought leadership content showcasing economic forecasting and data capabilities
- Collaborating with economists, product teams, and sales teams to ensure accurate and accessible content
- Strengthening brand positioning by simplifying complex economic narratives for target audiences
- Supporting high-impact events with clear KPIs and post-event analysis
ASSUMPTION: This role requires a strong background in B2B marketing, exceptional writing skills, and a deep understanding of economic trends and data. The ideal candidate will be comfortable working in a fast-paced, global environment and collaborating with various teams.
📋 Key Responsibilities
✅ Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights
✅ Design and execute multi-channel campaigns (digital, print, events) to drive lead generation and revenue growth
✅ Track performance metrics rigorously, optimizing tactics for maximum ROI
✅ Craft thought leadership content (whitepapers, webinars, case studies) that showcases economic forecasting and data capabilities
✅ Collaborate with economists and product teams to ensure accuracy while making content accessible and actionable
✅ Partner with sales teams to arm them with client-ready collateral and pipeline insights
✅ Align with product teams to refine messaging and highlight unique value propositions
✅ Liaise with global marketing peers to adapt campaigns for regional audiences
✅ Strengthen brand positioning by simplifying complex economic narratives for target audiences
✅ Support high-impact events—from webinars to conferences—ensuring clear KPIs and post-event analysis
ASSUMPTION: This role requires a proactive executor who thrives in fast-paced environments and juggles multiple projects. Strong project management skills and the ability to work independently are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Economics, Marketing, Business, or related field
Experience: 3+ years in marketing/communications, with a knack for B2B messaging
Required Skills:
- Exceptional writing skills—you make the complex sound simple
- Analytical mindset; comfortable with data-driven decision-making
- Agile learner who stays ahead of industry trends and tech tools
- Marketing storyteller with 3+ years of B2B experience (financial services or economics a huge plus)
- Fascinated by economic trends and skilled at translating data into compelling messages
- Proactive executor who thrives in fast-paced environments and juggles multiple projects
- Tech-savvy, with experience in CRM (Salesforce), marketing automation (Marketo), digital channels
- Collaborative problem-solver who builds bridges between teams and regions
- AI-empowered marketer who leverages smart tools to enhance personalization, optimize campaigns, and work smarter
- Lifelong learner who stays ahead of marketing trends and emerging tech through continuous training and hands-on experimentation
Preferred Skills:
- Experience working in global, matrixed organizations
ASSUMPTION: This role requires a candidate with a strong background in B2B marketing, exceptional writing skills, and a deep understanding of economic trends and data. The ideal candidate will be comfortable working in a fast-paced, global environment and collaborating with various teams.
💰 Compensation & Benefits
Salary Range: $70,817 to $107,338 (Anticipated base salary range for this position. Final base salary will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.)
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The final base salary will be determined based on the individual’s specific qualifications and the company’s internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. S&P Global is a leading provider of essential intelligence for the global market. They offer a wide range of services, including credit ratings, market data, and analytics, to help clients make informed decisions.
Company Size: 10,001+ employees. As a large organization, S&P Global offers numerous opportunities for career growth and development. Employees can expect a structured and supportive work environment.
Founded: 1860. S&P Global has a rich history and extensive experience in the financial services industry. The company was founded as a publishing business and has evolved over time to become a leading provider of essential intelligence.
Company Description:
- S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making.
- Their services span from global energy solutions to sustainable finance solutions, helping clients perform investment analysis, navigate sustainability and energy transition across supply chains, and unlock new opportunities.
- S&P Global is widely sought after by many of the world’s leading organizations to provide credit ratings, competitive benchmarking, and data-driven analytics in global capital markets, commodity, and automotive markets.
- The company’s divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and the renowned S&P 500 index.
- Additionally, S&P Global Sustainable1 brings sustainability benchmarking, analytics, and evaluations together to help customers achieve their sustainability goals.
Company Specialties:
- Analytics
- Credit ratings
- Finance
- Energy & commodities information
- Intelligence
- Commodities
- Benchmarks
- Portfolio and enterprise risk solutions
- ESG
- and Sustainable Finance
Company Website: www.spglobal.com
ASSUMPTION: S&P Global’s extensive experience and comprehensive range of services make it an attractive employer for individuals seeking a career in the financial services industry. The company’s commitment to sustainability and responsible business practices also sets it apart.
📊 Role Analysis
Career Level: Middle Professional Tier I (EEO Job Group)
Reporting Structure: This role reports directly to the Head of Marketing for Economics & Country Risk. The Marketing Manager will be responsible for leading a team of marketing professionals and collaborating with various internal stakeholders.
Work Arrangement: This role offers a hybrid work arrangement, with occasional travel required for collaboration across time zones and to support high-impact events.
Growth Opportunities:
- S&P Global offers numerous opportunities for career growth and development, including internal promotions, lateral moves, and assignments to different business units or geographies.
- The company also provides extensive training and development programs to help employees enhance their skills and advance their careers.
ASSUMPTION: This role offers significant opportunities for career growth and development within S&P Global. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.
🌍 Location & Work Environment
Office Type: S&P Global’s New York office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 55 Water Street, New York, NY 10041, US
Geographic Context:
- New York City is a major global financial hub, offering numerous networking and professional development opportunities.
- The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
- New York is also a major center for the arts, entertainment, and culinary scenes.
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, S&P Global offers flexible work arrangements to accommodate individual needs and promote work-life balance.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic office environment and thriving in a collaborative, team-oriented culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Analytical and problem-solving abilities
- Industry knowledge and understanding of economic trends
- Campaign management and project execution skills
- Collaboration and teamwork
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of economic trends and data-driven decision-making in your application materials.
- Demonstrate your ability to simplify complex economic narratives in your writing samples.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork.
- Research S&P Global’s company culture and values to ensure a strong fit.
ATS Keywords: Marketing, B2B, Economics, Data Analysis, Campaign Management, Thought Leadership, Collaboration, CRM, Marketing Automation, Digital Marketing, Problem Solving, Economic Trends, Project Management, Tech Savvy, Continuous Learning
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s writing and communication skills, analytical and problem-solving abilities, industry knowledge, and cultural fit. The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, collaborative environment.
🛠 Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- Digital Channels: Email, Social Media, SEO, SEM, Content Marketing
- Project Management: Asana, Trello, or similar tools
- Data Analysis: Excel, Google Analytics, Tableau, or similar tools
- Writing and Design: Microsoft Office Suite, Adobe Creative Cloud, or similar tools
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency in all aspects of our work.
- Discovery: Pursuing knowledge and innovation to drive progress and improve our products and services.
- Partnership: Collaborating with clients, colleagues, and other stakeholders to achieve shared goals and create lasting impact.
Work Style:
- Collaborative: Fostering a team-oriented culture that values open communication, active listening, and mutual respect.
- Problem-Solving: Encouraging a proactive, solutions-oriented mindset that focuses on finding innovative ways to overcome challenges.
- Adaptable: Embracing change and continuously seeking new ways to improve our processes and products.
Self-Assessment Questions:
- How do you align with S&P Global’s core values, particularly in the context of this role?
- Describe a time when you had to simplify a complex economic concept for a non-expert audience. How did you approach this task, and what was the outcome?
- How do you stay up-to-date with industry trends and emerging technologies in marketing and data analysis?
ASSUMPTION: The ideal candidate will demonstrate a strong alignment with S&P Global’s core values, a proven ability to simplify complex economic concepts, and a commitment to lifelong learning and professional development.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with global teams across different time zones
- Navigating a large, matrixed organization and building relationships with various stakeholders
- Keeping up with the latest industry trends and technologies in marketing and data analysis
- Balancing the need for data-driven decision-making with the importance of storytelling and creative problem-solving
ASSUMPTION: The ideal candidate will be proactive in identifying and mitigating potential challenges, and demonstrate a strong ability to adapt and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on economic marketing and country risk, requiring a deep understanding of economic trends and data.
- Compared to other marketing roles, this position places a greater emphasis on data analysis, thought leadership, and collaboration with economists and product teams.
- Career path comparison: This role offers opportunities for growth into senior marketing leadership positions within S&P Global’s Economics & Country Risk division, as well as potential lateral moves into other business units or geographies.
ASSUMPTION: The ideal candidate will be drawn to this role for its unique focus on economic marketing and country risk, and be eager to leverage their skills and experience to drive impact in this specialized field.
📝 Sample Projects
- Developing a multi-channel campaign to promote a new economic data product, including email marketing, social media advertising, and targeted content
- Creating a thought leadership whitepaper that showcases S&P Global’s economic forecasting capabilities and highlights the company’s unique value proposition
- Managing an event series focused on emerging market trends, featuring high-profile speakers and driving attendee engagement through targeted marketing efforts
ASSUMPTION: The ideal candidate will have experience with similar projects and be eager to apply their skills and knowledge to drive success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging economic marketing campaign you’ve worked on, and how you approached it?
- How do you stay informed about emerging trends in economic data and analysis?
- Can you provide an example of a time when you had to collaborate with economists or other subject matter experts to develop marketing content? How did you ensure accuracy and accessibility?
- How do you balance the need for data-driven decision-making with the importance of storytelling and creative problem-solving in your marketing strategies?
- Can you describe a time when you had to adapt your marketing approach due to changes in the market or feedback from stakeholders? How did you approach this challenge, and what was the outcome?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their understanding of the role and eagerness to contribute to S&P Global’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of economic trends and data-driven decision-making
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Research S&P Global’s company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
