📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Third Wave Automation
🔹 Location: San Francisco Bay Area (2 days/week in Union City, CA office)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: Hybrid (2 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling a high-performing demand generation engine
- Launching and optimizing digital ad campaigns, especially Google Ads
- Coordinating content creation and distribution across various channels
- Executing targeted events and campaigns to generate qualified inbound leads
- Collaborating closely with sales, product, and customer success teams
ASSUMPTION: This role requires a strong focus on execution and experimentation, with a willingness to adapt and pivot based on performance data.
📋 Key Responsibilities
✅ Launch and optimize digital ad campaigns (e.g., Google Ads, LinkedIn)
✅ Coordinate content programs (emails, blog posts, landing pages, case studies, etc.)
✅ Support event and field marketing experiments (tradeshows, webinars, etc.)
✅ Use generative AI tools (e.g., ChatGPT) to accelerate writing, research, and content workflows
✅ Own marketing spend across channels, starting small and scaling as ROI becomes clear
✅ Track and report on performance across campaigns, especially cost per lead and pipeline contribution
✅ Collaborate closely with sales to align on ICP, messaging, and lead follow-up
✅ Work with occasional contractors (e.g., for design or web projects) as needed
ASSUMPTION: This role requires a hands-on, tactical approach with a strong emphasis on execution and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of B2B marketing experience with a focus on digital demand generation
Required Skills:
- Proven ability to set up, tune, and scale paid acquisition campaigns
- Strong writing and communication skills — able to turn technical concepts into clear messaging
- Comfort using generative AI to complement content creation and campaign work
- Experience in a fast-moving startup or high-growth environment, ideally venture-backed
Preferred Skills:
- Experience with HubSpot or similar CRM/marketing automation platforms
- Familiarity with marketing analytics, attribution, and funnel reporting
- Exposure to industrial verticals
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in digital demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $175,000/yr
Benefits:
- Comprehensive benefits (Health, Dental, Vision, 401k matching)
- Flexible working schedule
- Meals covered (lunch daily, dinner for late evenings)
- Snacks and donuts provided
- Great teammates and a collaborative work environment
Working Hours: Full-time (40 hours/week), with flexibility to work when most productive
ASSUMPTION: The salary range provided is based on market data for similar roles in the San Francisco Bay Area. Benefits are competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-driven robotics and automation for material handling
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2018, with a history of rapid growth and innovation in the AI and robotics space
Company Description:
- Third Wave Automation applies modern machine learning to materials handling, delivering site-specific forklift navigation and infrastructure-free pallet handling that adapts to changing floor configurations and warehouse demand.
- The company has demonstrated its core technology components, proven its market fit, and recently closed its Series C funding.
- Third Wave Automation is committed to creating a safe, encouraging, transparent, and people-focused work environment.
Company Specialties:
- Forklifts
- Machine learning
- Shared autonomy
- Supply chain
- Material handling
- Automation
- Robotics
- Warehousing
- Third-party logistics
- Autonomous reach trucks
- Autonomous forklifts
- Continuous improvement
- Artificial intelligence
- Warehouse automation
- Industrial automation
- Fleet management
Company Website: thirdwave.ai
ASSUMPTION: Third Wave Automation is a dynamic and innovative company with a strong focus on growth and technological advancement in the AI and robotics space.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: Reports directly to the VP of Strategy and works closely with sales, product, and customer success teams
Work Arrangement: Hybrid, with 2 days per week in the Union City, CA office
Growth Opportunities:
- As the demand generation engine scales, there will be opportunities to bring in additional team members and take on a leadership role
- Collaborating with cross-functional teams may lead to new opportunities within the company
- Gaining experience in a fast-growing startup environment can accelerate career growth
ASSUMPTION: This role offers significant growth potential as the company continues to expand and refine its marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located in Union City, CA
Office Location(s): 30118 Eigenbrodt way, Union City, CA 94587, US
Geographic Context:
- The San Francisco Bay Area offers a vibrant tech industry and a diverse range of cultural and recreational activities
- The Union City office is conveniently located near major highways and public transportation
- The Bay Area has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours/week), with flexibility to work when most productive
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the Bay Area location provides access to a thriving tech industry and diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the VP of Strategy
Key Assessment Areas:
- Marketing skills and experience
- Campaign strategy and execution
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight specific examples of successful digital marketing campaigns and their outcomes
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions that demonstrate your understanding of the company and the role
ATS Keywords: Digital Marketing, Demand Generation, Content Marketing, Event Marketing, Google Ads, LinkedIn Ads, Lead Generation, Writing, Communication, Generative AI, CRM, Marketing Analytics, Attribution, Funnel Reporting, Industrial Verticals
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot or similar CRM/marketing automation platforms
- Google Ads and LinkedIn Ads platforms
- Generative AI tools (e.g., ChatGPT)
- Marketing analytics and attribution tools
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and refines its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Safety: Consider safety in everything we do
- People: Care about our teammates as people
- Encouragement: Encourage teaching, asking questions, and sharing opinions
- Transparency: Be transparent and sincere in our actions
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Flexible and adaptable approach to marketing strategies
- Strong focus on execution and results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic startup environment?
- Are you comfortable using generative AI tools to enhance your marketing workflows?
- Do you have a proven track record of launching and optimizing successful digital marketing campaigns?
- Are you able to work collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who align with Third Wave Automation's core values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing a tight budget and optimizing marketing spend for maximum ROI
- Keeping up with the fast-paced nature of the tech industry and AI advancements
- Balancing the need for experimentation and innovation with the requirement to scale successful initiatives
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with a strong focus on data-driven decision-making, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital demand generation and a willingness to experiment across channels
- While the role is focused on B2B marketing, the company operates in the AI and robotics space, which may require some industry-specific knowledge
- Career progression may involve taking on a leadership role as the demand generation engine scales and the company continues to grow
ASSUMPTION: This role offers a unique blend of digital marketing expertise and industry-specific knowledge, with significant growth potential as the company expands.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to generate qualified inbound leads for a specific product or service offering
- Coordinating a content marketing strategy that leverages generative AI tools to accelerate writing, research, and content workflows
- Planning and executing a targeted event or field marketing campaign to raise brand awareness and generate leads in a specific vertical or geographic region
ASSUMPTION: These sample projects illustrate the hands-on, tactical nature of the role and the importance of experimentation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the demand generation engine and where you see opportunities for growth and optimization?
- How does the marketing team collaborate with sales, product, and customer success to ensure alignment on ICP, messaging, and lead follow-up?
- What is the company's approach to using generative AI tools to enhance marketing workflows and campaign performance?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's long-term vision for its marketing efforts, and how does this role contribute to that strategy?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving meaningful impact within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare questions that demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
