Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Kofile Inc.

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Dallas/Ft Worth Metroplex)

🚀 Job Overview

Key aspects of this role include:

• Driving brand building and demand generation efforts
• Planning and executing campaigns to generate awareness and qualified leads
• Working cross-functionally with sales and external partners
• Managing marketing budget and vendor relationships
• Collaborating on content creation and collateral

ASSUMPTION: This role requires a versatile, hands-on marketer with a strong background in B2B marketing, preferably to government or public sector audiences. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Build and execute plans to generate market awareness of Kofile to target personas

✅ Design and execute integrated marketing campaigns to drive awareness and generate leads

✅ Manage lead capture on the website and marketing automation system for email nurture flows

✅ Plan Kofile’s participation in industry conferences, trade shows, and webinars

✅ Collaborate on content creation and collateral to fuel demand generation

✅ Track marketing performance and report on results weekly and monthly

✅ Manage marketing budget and vendor relationships

✅ Identify/partner with external resources to manage/update the website as necessary

ASSUMPTION: The Marketing Manager will be responsible for driving positive ROMI and translating a modest budget into impact on revenue.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications or related field is preferred but not required. Relevant certifications (e.g. HubSpot Inbound Marketing, Google Ads, Google Analytics) are also a plus.

Experience: 5+ years of B2B marketing experience, with a track record in demand generation or growth marketing. Experience marketing to government or public sector agencies is a strong plus.

Required Skills:

• Hands-on campaign execution skills across multiple channels
• Analytical and data-driven mindset
• Content and communication skills
• Project management skills
• Self-starter with strategic mindset
• Collaboration and people skills

Preferred Skills:

• Experience with Salesforce and HubSpot
• Familiarity with project management tools (Asana, Trello, Jira, etc.)

ASSUMPTION: A successful hire will significantly increase Kofile’s pipeline within the first year by launching effective campaigns, supporting successful trade shows/webinars, and putting in place metrics and processes for continual growth.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Dallas/Ft Worth area)

Benefits:

• Competitive base salary
• Hybrid flexibility
• Career growth opportunities
• Supportive team and strong leadership

Working Hours: Full-time, typically 40 hours per week. Hybrid arrangement allows for some remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Dallas/Ft Worth area. Actual salary may vary based on factors such as skills, qualifications, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Kofile is a B2B technology company providing innovative records management and digital transformation solutions to local government agencies.

Company Size: 201-500 employees. As a mid-sized company, Kofile offers a supportive team environment with clear paths for career advancement.

Founded: 2009. Kofile has been serving local government agencies for over a decade, building a strong reputation for expertise and innovation.

Company Description:

• Kofile is a fast-growing B2B technology company providing innovative records management and digital transformation solutions to over 3,000 local government agencies.
• The company helps county and city governments digitize their historical records and streamline citizen services.
• Kofile is mission-driven, passionate about empowering the public sector with better technology.

Company Specialties:

• Conversion Services
• Document Preservation
• Digital Capture
• Digitization
• Image Enhancement
• Document Restoration
• Indexing
• Archiving
• Disaster Safe Binder
• Plats and Maps Preservation
• Quicklink

Company Website: https://kofile.com/

ASSUMPTION: Kofile is committed to preserving, safeguarding, and modernizing access to history and the public record, working closely with county, local, and state government organizations and their leaders.

📊 Role Analysis

Career Level: Mid-level. The Marketing Manager role offers an opportunity for career growth and advancement within the company.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works cross-functionally with sales and external partners.

Work Arrangement: Hybrid. The role requires on-site presence in the Dallas/Ft Worth Metroplex but offers flexibility for remote work.

Growth Opportunities:

• Career growth within the marketing department or other areas of the company
• Opportunities to work on high-impact projects and campaigns
• Potential to build a marketing engine from scratch and see tangible results of efforts in the company’s growth

ASSUMPTION: The Marketing Manager role is a high-impact, visible position that offers the opportunity to drive significant growth for the company.

🌍 Location & Work Environment

Office Type: Hybrid. Kofile offers a flexible work arrangement that combines on-site and remote work.

Office Location(s): 2214 Century Center Blvd, Irving, TX 75062, US

Geographic Context:

• The Dallas/Ft Worth Metroplex is the fourth most populous metropolitan area in the United States, offering a diverse range of cultural, recreational, and professional opportunities.
• The area is home to a thriving business community, with many Fortune 500 companies headquartered in the region.
• The Dallas/Ft Worth Metroplex is a major hub for the technology industry, with a strong focus on emerging technologies and innovation.

Work Schedule: Full-time, typically 40 hours per week. The hybrid arrangement allows for some flexibility in work hours.

ASSUMPTION: The Dallas/Ft Worth Metroplex offers a dynamic and vibrant work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and campaign planning
• Analytical skills and data-driven mindset
• Content creation and communication skills
• Project management and organizational skills
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Be prepared to discuss your approach to marketing strategy, campaign execution, and lead management
• Demonstrate your ability to work effectively with sales teams and external partners

ATS Keywords: B2B marketing, demand generation, campaign execution, analytical skills, content creation, project management, collaboration, communication skills, self-starter, strategic mindset, government marketing, public sector

ASSUMPTION: Kofile’s hiring process is designed to assess the candidate’s marketing skills, strategic mindset, and cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Google Analytics
• Project management tools (Asana, Trello, Jira, etc.)
• Marketing automation tools

ASSUMPTION: The Marketing Manager will be expected to be proficient in using marketing automation tools, CRM, and project management software to manage campaigns, leads, and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Empowering

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Results-oriented and action-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working cross-functionally with sales teams and external partners?
• Do you have a data-driven mindset and strong analytical skills?
• Are you a self-starter with a strategic mindset?
• Do you enjoy building relationships and collaborating with others to achieve common goals?

ASSUMPTION: Kofile values candidates who are customer-centric, innovative, collaborative, accountable, empowering, and results-oriented, with a strong work ethic and a passion for driving growth.

⚠️ Potential Challenges

• The role requires managing multiple projects and campaigns simultaneously, which can be challenging for some individuals
• Working with external vendors and partners may present communication and coordination challenges
• The hybrid work arrangement may require additional self-discipline and time management skills
• The role may involve occasional travel to industry conferences and trade shows

ASSUMPTION: The Marketing Manager role offers a unique opportunity to build brand and pipeline generation programs from the ground up, working closely with external resources to support execution. However, this also presents challenges in managing multiple projects, coordinating with vendors, and balancing work-life integration in a hybrid work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation and lead management
• Experience marketing to government or public sector audiences is a strong plus, as the role involves targeting decision-makers in local government
• Career path comparison: This role offers an opportunity for career growth within the marketing department or other areas of the company, with potential to build a marketing engine from scratch and see tangible results of efforts in the company’s growth

ASSUMPTION: The Marketing Manager role at Kofile is unique in its focus on demand generation and government marketing, offering a high-impact, visible position with significant growth potential.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate leads for a new product launch
• Planning and managing Kofile’s participation in a major industry conference, including pre-event outreach, on-site logistics, and post-event follow-up
• Creating and distributing a series of blog posts, case studies, and webinars to educate prospects and generate leads

ASSUMPTION: The Marketing Manager will be responsible for planning and executing projects that drive brand awareness, generate leads, and support the company’s growth objectives.

❓ Key Questions to Ask During Interview

• Can you describe the company’s marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with the sales team, and what are the expectations for this role in that regard?
• What opportunities are there for career growth and advancement within the company?
• How does the company support work-life integration for employees in hybrid roles?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you assess the fit between your career goals and the company’s expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Prepare for the interview by researching Kofile’s marketing strategy, campaigns, and industry trends
• Follow up with the hiring manager (CMO) after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.