📌 Core Information
🔹 Job Title: Marketing Manager, Education Savings
🔹 Company: TIAA
🔹 Location: Frisco, TX (Hybrid - 3 days in office, 2 days remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing planning, development, and execution for state 529 programs
- Managing state client relationships and communicating results
- Collaborating with agencies and managing marketing budgets
- Conducting market research and competitive analysis
- Managing multiple projects across various functions and channels
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to manage multiple stakeholders.
📋 Key Responsibilities
✅ Owns strategic marketing planning, development, and execution of state programs, ensuring alignment with organizational goals and monitoring KPIs
✅ Develops marketing and promotional materials for the 529 product, including advertising, web content, thought leadership content, and sales collateral
✅ Plans and manages multi-channel marketing campaigns in support of the state 529 education savings program
✅ Conducts market research, including market trends, consumer behavior, and competitive analysis, on key demographic audiences
✅ Performs state client management responsibilities, including collaboration on marketing planning, strategy development, and client communication of results reporting
✅ Manages agency projects with digital, PR, and marketing agencies, ensuring proper agency risk management is completed
✅ Manages and is responsible for the state contractual marketing budget, administering expenditure reports to ensure the state marketing budget is on track for the year
✅ Manages multiple projects simultaneously across a broad range of functions and channels with colleagues across Ed Savings and various business partners
ASSUMPTION: This role requires strong leadership, communication, and project management skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: University degree preferred
Experience: 5+ years of marketing experience (7+ years preferred)
Required Skills:
- Proven experience in marketing, with a focus on strategic planning and execution
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent communication and stakeholder management skills
- Strong analytical skills, with the ability to interpret data and draw insights
- Proficiency in digital marketing and consumer engagement strategies
- Familiarity with the education savings market and 529 plans
Preferred Skills:
- 7+ years of marketing experience
- Experience managing state or government client relationships
- Fluency in Spanish (for supporting Hispanic markets)
ASSUMPTION: While not explicitly stated, experience in the financial services or education sectors may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $137,850/yr. - $171,389/yr. (Actual base salary may vary based on relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location)
Benefits:
- Retirement Program
- Health Offerings
- Wellness Offerings
- Work Life Offerings
Working Hours: 40 hours per week (Hybrid - 3 days in office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specializing in retirement plans, IRAs, mutual funds, life insurance, 529 college savings plans, and brokerage services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1918 (Over 100 years ago)
Company Description:
- TIAA is committed to making financial well-being possible for its clients and offers a comprehensive range of retirement plans, insurance, and investment services
- With over 100 years of experience, TIAA serves millions of people in education, healthcare, and nonprofit sectors
- TIAA is fighting to ensure a more secure financial future for all and for generations to come
Company Specialties:
- Retirement Plans
- IRAs
- Mutual Funds
- Life Insurance
- 529 College Savings Plans
- Brokerage Services
Company Website: www.tiaa.org
ASSUMPTION: TIAA is a well-established financial services company with a strong focus on retirement planning and a long history of serving clients in the education, healthcare, and nonprofit sectors.
📊 Role Analysis
Career Level: Mid-level management (8IC)
Reporting Structure: This role reports directly to the Head of Education Savings Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: Hybrid - Minimum of 3 days in the office and 2 days working from home per week
Growth Opportunities:
- Potential career progression into senior marketing management or leadership roles within TIAA
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop expertise in the education savings market and 529 plans
ASSUMPTION: This role offers strong growth potential within TIAA, particularly for candidates with strong leadership and management skills.
🌍 Location & Work Environment
Office Type: Hybrid - Combination of on-site and remote work
Office Location(s): Frisco, TX (with potential for occasional travel to other TIAA offices)
Geographic Context:
- Frisco, TX is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and family-friendly neighborhoods
- Frisco is home to several corporate headquarters and has a thriving business community
Work Schedule: Standard full-time work hours, with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with TIAA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and project management expertise
- Include specific examples of your experience managing state or government client relationships, if applicable
- Demonstrate your understanding of the education savings market and 529 plans in your application materials
ATS Keywords: Marketing strategy, project management, state 529 programs, client relationship management, marketing campaign, market research, competitive analysis, digital consumer engagement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, project management, and communication skills, as well as their cultural fit with TIAA.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and should be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Inclusion
- Collaboration
- Accountability
Work Style:
- Results-driven and focused on delivering high-quality work
- Strong project management and organizational skills
- Ability to work independently and in a team environment
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing strategic marketing plans?
- Are you skilled in managing state or government client relationships and communicating results?
- Can you effectively manage multiple projects simultaneously and collaborate with various stakeholders?
ASSUMPTION: TIAA values candidates who demonstrate strong integrity, excellence, and a results-driven work ethic, as well as the ability to collaborate effectively with diverse teams.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for candidates with less experience in project management
- Working with state or government clients may require additional patience and persistence in navigating bureaucracy and decision-making processes
- Occasional travel may be required for on-site meetings and client visits
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for professional growth and impact within a large, established financial services organization.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on state-specific marketing strategies and client relationship management
- This role requires a deeper understanding of the education savings market and 529 plans, as well as experience working with state or government clients
- Career progression in this role may lead to senior marketing management or leadership positions within TIAA, focusing on education savings products
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, particularly in its focus on state-specific marketing strategies and client relationship management within the education savings market.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new state 529 program launch, including advertising, web content, and thought leadership content
- Conducting market research and competitive analysis to inform marketing strategy and tactics for an existing state 529 program
- Managing a multi-channel marketing campaign for a state 529 program, including digital advertising, social media, email marketing, and event planning
ASSUMPTION: These sample projects illustrate the strategic, project management, and client relationship management aspects of the role, as well as the need for strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Education Savings Marketing department?
- How does this role fit into the broader marketing strategy for TIAA's education savings products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TIAA support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexibility for hybrid workers?
ASSUMPTION: These interview questions are designed to provide insight into the role's context, priorities, and growth opportunities, as well as TIAA's company culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://tiaa.wd1.myworkdayjobs.com/Search/job/3965-Dallas-Parkway--Frisco-TX-75034/Marketing-Manager--Education-Saving_R250300561-1
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and project management expertise, with a focus on state or government client relationship management and education savings market knowledge
- Prepare examples of your experience managing state or government client relationships, marketing campaign execution, and market research analysis
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
