📌 Core Information
🔹 Job Title: Marketing Manager EE Cluster
🔹 Company: Alfa Laval
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing cluster-wide marketing plans across four key regions
- Leading B2B marketing strategy and driving lead generation
- Identifying growth opportunities and boosting brand presence in industrial and engineering sectors
- Collaborating with leaders and fostering strong sales and marketing alignment
- Managing annual planning and monitoring marketing performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams across diverse regions.
📋 Key Responsibilities
✅ Develop and execute cluster marketing plans across four key regions: Poland, Ukraine, Baltics, Turkey, Central Europe, and Southeastern Europe
✅ Lead B2B marketing strategy, providing market intelligence, commercial excellence, digital marketing, content & communication leadership to the board
✅ Boost lead generation by designing and implementing regional marketing programs
✅ Own key marketing projects, ensuring alignment with strategic business goals and on-time execution
✅ Identify growth opportunities by spotting new customer segments and expanding market share
✅ Collaborate with the Cluster President, local Managing Directors, and the Global Marketing team to align local and global strategies
✅ Bridge sales and marketing by fostering strong collaboration between sales and marketing teams
✅ Lead and develop the marketing team, inspiring and guiding multi-disciplinary marketing cluster teams
✅ Manage annual planning, partnering with senior leadership on strategic alignment and budget decisions
✅ Monitor and report marketing performance, analyzing KPIs and campaign effectiveness
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related discipline
Experience: Minimum 10 years of marketing experience within B2B environments in the industrial, manufacturing, or engineering fields
Required Skills:
- Proven expertise in strategic marketing planning and executing multi-channel campaigns
- Strong leadership skills with a successful track record managing and motivating cross-functional teams across multiple regions
- Exceptional communication skills with the ability to influence and collaborate effectively at all organizational levels
- Analytical mindset with strong skills in data interpretation and translating insights into actionable marketing strategies
- Fluency in both English and Polish
Preferred Skills:
- Experience in the industrial, manufacturing, or engineering sectors
- Knowledge of the Alfa Laval brand and products
ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage in this competitive market.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in Poland with 10+ years of experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Alfa Laval operates in the industrial machinery manufacturing sector, focusing on heat transfer, fluid handling, and separation technologies.
Company Size: Alfa Laval is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets.
Founded: 1883, with a rich history and strong brand presence in the industrial sector.
Company Description:
- Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation, and fluid handling
- The company aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world
- Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals, making a difference in daily life through its products and solutions
Company Specialties:
- Heat transfer
- Fluid handling
- Separation
- Heat exchangers
- Pumps
- Valves
- Energy storage
- Marine
- Food
- Water
- Energy
- Renewable energy
- Water treatment
- Pharma
Company Website: https://www.alfalaval.com
ASSUMPTION: Alfa Laval's extensive industry experience and global presence provide a strong foundation for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Marketing Manager EE Cluster reports directly to the Cluster President and collaborates closely with local Managing Directors and the Global Marketing team.
Work Arrangement: This is an on-site position based in Warsaw, with regular travel to other regions within the cluster.
Growth Opportunities:
- Potential to expand the role's scope and influence as the cluster grows
- Opportunities to work on global projects and gain international experience
- Career progression within the marketing function or into other areas of the business
ASSUMPTION: This role offers a high degree of autonomy and the chance to make a significant impact on the cluster's marketing strategy and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Warsaw, with regular travel to other regions within the cluster.
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and numerous recreational opportunities
- The city is well-connected by public transportation, with easy access to major highways and the international airport
- Warsaw's central location in Europe makes it an ideal hub for regional business operations
Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work or adjusted hours to accommodate specific project needs.
ASSUMPTION: The dynamic and international work environment at Alfa Laval offers a unique opportunity to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving abilities
- Cultural fit and alignment with Alfa Laval's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Alfa Laval's products, services, and industry to demonstrate your understanding of the business and market trends
ATS Keywords: Marketing strategy, cluster management, B2B marketing, lead generation, project management, team leadership, market intelligence, commercial excellence, digital marketing, content & communication leadership
ASSUMPTION: The interview process at Alfa Laval is designed to assess both technical competencies and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Performance
- Collaboration
- Sustainability
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on teamwork and collaboration
- Results-driven and performance-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you comfortable managing multiple projects and teams across diverse regions?
- Do you have a proven track record of driving marketing results and identifying new market opportunities?
ASSUMPTION: Candidates who align with Alfa Laval's values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple projects and teams across diverse regions can be complex and demanding
- Balancing the needs and priorities of various stakeholders, including sales teams, local Managing Directors, and the Global Marketing team, requires strong communication and collaboration skills
- Keeping up with market trends and industry developments in multiple regions may require extensive travel and time zone management
- Working in a large, global organization may present unique cultural and political challenges
ASSUMPTION: Addressing these challenges proactively and effectively is essential for success in this role.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position offers a unique opportunity to work in a global, innovative, and sustainability-focused organization
- Alfa Laval's extensive industry experience and global presence provide a strong foundation for growth and innovation
- Career progression within the marketing function or into other areas of the business is possible, depending on individual performance and market conditions
ASSUMPTION: Understanding the unique aspects of this role and the industry is crucial for making an informed career decision.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch across multiple regions
- Conducting market research and analysis to identify new customer segments and growth opportunities
- Designing and implementing a regional marketing campaign to boost lead generation and improve lead conversion rates
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to make a significant impact on business performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the sales teams and local Managing Directors to ensure alignment with business goals?
- What opportunities are there for professional growth and development within the marketing function or other areas of the business?
- How does Alfa Laval support work-life balance for employees in this role?
- What are the most significant challenges facing the cluster, and how can this role address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Alfa Laval's products, services, and industry to demonstrate your understanding of the business and market trends
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
