Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Alorica

🔹 Location: United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the MarTech stack and supporting digital marketing efforts
• Collaborating with various teams to implement effective marketing solutions
• Managing content updates across company websites to support marketing campaigns
• Developing and executing SEO/SEM strategies to enhance website visibility
• Overseeing MAS and ABX platforms like Pardot, Salesforce, and Demandbase

ASSUMPTION: This role requires a strong background in digital marketing and MarTech, with a focus on data management, analytics, and automation. The ideal candidate will have experience working with various marketing teams and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Oversee the tools, data, automation, and integrations for the marketing team, acting as the Subject Matter Expert for the MarTech stack to provide support for launching, tracking, and optimizing campaigns

✅ Advance Alorica’s digital footprint across web properties by managing content updates across company websites to support marketing campaigns and initiatives spanning PR, social media, sales, recruiting, and employee experience

✅ Develop and execute SEO/SEM strategies to enhance website visibility and organic search rankings by conducting regular audits to identify opportunities for on-page and technical SEO improvement (canonical tags, metadata, sitemaps, etc.)

✅ Oversee MAS and ABX platforms like Pardot, Salesforce, and Demandbase, ensuring data accuracy and effective use of the systems

✅ Manage the marketing reporting ecosystem across platforms (Google Analytics 4, LookerStudio, Tag Manager, Funnel.io, etc.) by creating reports for an executive-level audience that not only communicate results but also provide deep insights based upon experience and best practices

✅ Stay up-to-date on the latest digital platforms and approaches for analytics and data collection, including cookie, third-party pixels, etc., in compliance with local and global regulations and requirements

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and best practices, as well as a strong attention to detail for managing data and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing or a related field, with a focus on MarTech, SEO/SEM, and data management

Required Skills:

• Proven experience with MAS and ABX platforms (Pardot, Salesforce, Demandbase)
• Strong understanding of SEO/SEM strategies and best practices
• Excellent data management and analytics skills
• Proficient in Google Analytics, Google Tag Manager, and other marketing analytics tools
• Strong project management skills and the ability to multitask
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. Familiarity with Alorica's products and services is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level marketing managers with relevant experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee referral bonuses

Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Alorica operates in the IT Services and IT Consulting industry, focusing on contact center services, digital CX, and managed services. The company serves clients across various sectors, including banking, financial services, healthcare, retail, and technology.

Company Size: Alorica is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration. As a mid-sized company, applicants can expect a structured yet flexible work environment with clear career paths.

Founded: Alorica was founded in 1999 and has since grown into a global leader in customer experience solutions.

Company Description:

• Alorica specializes in creating insanely great experiences for customers across various channels, including online, phone, social media, and in-person.
• The company offers a wide range of services, from customer care and support to sales, logistics, and fulfillment.
• Alorica serves diverse clients, including many in the Fortune 1000, across industries such as automotive, financial services, healthcare, retail, and tech.

Company Specialties:

• Contact Center Services
• Multi-Channel Customer Support
• Digital CX
• Managed Services
• IT Advisory
• Digital Transformation
• Innovation Labs
• Conversational AI
• Data & Analytics
• Business Process Consulting
• Customer Journey Mapping

Company Website: http://www.alorica.com

ASSUMPTION: Alorica's focus on customer experience and diverse client base provides opportunities for applicants to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing, MarTech, or a related field. The position offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager and works closely with various teams, including Creative, Marketing Managers, IT, and Internal Clients.

Work Arrangement: This is an on-site position with flexible scheduling and remote work options available. The role may require occasional travel to client sites or industry events.

Growth Opportunities:

• Advancement within the marketing department, such as senior marketing roles or management positions
• Expansion into related fields, such as customer experience, data analytics, or IT consulting
• Opportunities to work on high-profile projects and gain exposure to diverse industries

ASSUMPTION: The Marketing Manager role at Alorica offers a clear path for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Alorica's headquarters is located in Irvine, California, with additional offices and remote work options available.

Office Location(s): 5161 California Ave, Suite 100, Irvine, CA 92617, US

Geographic Context:

• Irvine, California, is located in Orange County and offers a suburban environment with a mix of urban and outdoor activities.
• The area is known for its high quality of life, with excellent schools, parks, and cultural attractions.
• Alorica's headquarters is conveniently located near major highways and public transportation, making it easily accessible for employees.

Work Schedule: The Marketing Manager position follows a standard full-time work schedule, with flexible scheduling and remote work options available. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. The role may require occasional travel to client sites or industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior marketing manager
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and MarTech expertise
• Data management and analytics skills
• Project management and multitasking abilities
• Communication and collaboration skills
• Alignment with Alorica's company values and culture

Application Tips:

• Highlight relevant experience with MarTech, SEO/SEM, and data management in your resume and cover letter
• Demonstrate your understanding of Alorica's business and how your skills and experience align with the role's requirements
• Prepare examples of your work, such as marketing campaigns, SEO audits, or data analysis projects, to showcase your skills during the interview
• Research Alorica's company values and be prepared to discuss how you embody them in your work

ATS Keywords: MarTech, digital marketing, SEO, SEM, data management, analytics, marketing automation, project management, collaboration, Alorica

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this specific role at Alorica. They should also be prepared to discuss their familiarity with the company's products and services during the interview process.

🛠️ Tools & Technologies

• MarTech stack (Pardot, Salesforce, Demandbase)
• SEO/SEM tools (Google Search Console, SEMrush, Ahrefs)
• Data management and analytics tools (Google Analytics, Google Tag Manager, LookerStudio, Funnel.io)
• Content management systems (CMS)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Marketing Manager should be comfortable learning and using new tools and technologies as needed to support the marketing team's goals and objectives.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Alorica's company values in your work?
• Describe a time when you had to adapt to a significant change in your role or project. How did you handle it?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change. They should also be strong communicators and collaborators, with a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Ensuring data accuracy and compliance with local and global regulations
• Occasional travel to client sites or industry events

ASSUMPTION: The Marketing Manager role at Alorica requires strong project management skills, a proactive approach to staying informed about industry trends, and the ability to manage data accurately and efficiently.

📈 Similar Roles Comparison

• Marketing Manager vs. Digital Marketing Manager: The Marketing Manager role at Alorica is broader in scope, encompassing both digital marketing and traditional marketing channels. The Digital Marketing Manager role, on the other hand, focuses solely on digital marketing strategies and tactics.
• Marketing Manager vs. Marketing Operations Manager: The Marketing Manager role at Alorica is more focused on strategy and execution, while the Marketing Operations Manager role is centered around process improvement, data management, and analytics. However, the two roles may overlap in some aspects, such as managing marketing technology and reporting.
• Marketing Manager career path: Marketing Managers at Alorica can advance to senior marketing roles or management positions within the marketing department. Alternatively, they may explore opportunities in related fields, such as customer experience, data analytics, or IT consulting.

ASSUMPTION: Applicants should consider their career goals and areas of interest when comparing similar roles and determining the best fit for their skills and experience.

📝 Sample Projects

• Developing and executing a comprehensive SEO/SEM strategy to improve website visibility and organic search rankings
• Managing content updates across company websites to support marketing campaigns and initiatives spanning PR, social media, sales, recruiting, and employee experience
• Overseeing MAS and ABX platforms like Pardot, Salesforce, and Demandbase to ensure data accuracy and effective use of the systems

ASSUMPTION: The Marketing Manager role at Alorica offers a diverse range of projects and initiatives, providing opportunities for applicants to gain exposure to various aspects of digital marketing and MarTech.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other marketing teams and departments within the organization?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Alorica support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's day-to-day responsibilities, team dynamics, and growth opportunities. They should also be prepared to discuss their relevant experience and skills and how they align with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role at Alorica
• Prepare examples of your work, such as marketing campaigns, SEO audits, or data analysis projects, to showcase your skills during the interview
• Research Alorica's company values and be prepared to discuss how you embody them in your work
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.