Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: ACCRA Management Group LLC

🔹 Location: Minnetonka, Minnesota, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel marketing campaigns to enhance brand visibility and drive referrals
• Managing referral partner communications and creating engaging content
• Collaborating with internal teams to source and share real-life stories that reflect Accra's mission
• Building and leading a small marketing team, fostering a culture of creativity and accountability

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable outcomes and inspiring action.

📋 Key Responsibilities

✅ Plan and run multi-channel marketing campaigns (email, web, social, print) that reach the right people with the right message and inspire action

✅ Design and deliver the monthly “Accra Advocate” Newsletter, keeping referral sources informed, inspired, and engaged

✅ Write and design powerful stories and materials that speak directly to the needs and emotions of families, caregivers, and case managers

✅ Own our digital marketing infrastructure, including our website (WordPress), email platform, and social media channels, ensuring consistency, clarity, and accuracy

✅ Partner with outreach, operations, and care teams to surface real-life moments that reflect the heart of what Accra does and share them with the world

✅ Track key metrics like engagement and traffic, and start building toward full visibility into CAC and campaign ROI

✅ Build and lead a small but mighty marketing team, setting clear goals, giving supportive feedback, and fostering a culture of creativity, accountability, and purpose

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent combination of education and experience required.

Experience: 5+ years of experience in marketing or related role. 3+ years of leadership experience, with focus on coaching, accountability, culture, and driving results.

Required Skills:

• WordPress website management
• Email marketing (MailChimp or equivalent)
• Persona development and journey mapping
• Canva or other visual content tools
• Basic understanding of marketing analytics and CAC
• Foundational people management: goal setting, feedback, reviews

Preferred Skills:

• Experience in the healthcare or non-profit sector
• Familiarity with CRM software
• SEO and PPC knowledge

ASSUMPTION: While not explicitly stated, experience in the healthcare or non-profit sector may be beneficial for understanding Accra's mission and target audience.

💰 Compensation & Benefits

Salary Range: $79,000 - $90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Minneapolis-St. Paul area)

Benefits:

• Work/Life Flexibility
• Professional Development Opportunities
• Generous Paid Time Off Options
• Free Mental Health/Wellbeing Program
• Medical, Dental and Vision Insurance (Full Time Employees)
• HSA & FSA (Full time Employees)
• 401(k) Retirement Plan
• Company Paid Disability & Life Insurance (Full Time Employees)

Working Hours: Full-time, Monday-Friday, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accra operates in the healthcare industry, providing homecare services to people with disabilities and older adults, most of whom are Medicaid enrollees.

Company Size: ACCRA Management Group LLC has 10,001+ employees, making it a large organization with a significant presence in the community.

Founded: Accra was founded in 1992 and has since grown to become one of the largest homecare providers in Minnesota.

Company Description:

• Accra is a nonprofit organization that operates in all counties throughout Minnesota, providing a familiar presence in local communities.
• Accra's self-directed services support the independence of children, adolescents, and adults with disabilities, chronic diseases, behavioral diagnoses, and mental illnesses, who need assistance with personal care in the home and activities of daily living.
• Accra's mission is to improve the lives of Minnesotans by providing individualized homecare services and supporting people living at home.

Company Specialties:

• Personal Care Assistance
• Consumer Directed Community Supports
• Waivered Services
• Fiscal Management Services
• Home Health Care
• Mental Health Services
• Senior Assisted Living
• Home Care

Company Website: https://accrahomecare.org/

ASSUMPTION: Accra's large size and extensive service offerings suggest a well-established organization with a strong commitment to its mission and the communities it serves.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and Communications and oversee a small marketing team.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The office is located in Minnetonka, Minnesota.

Growth Opportunities:

• Potential to grow into a Director or VP of Marketing role as the organization expands its marketing efforts
• Opportunities to develop skills in team leadership, strategic planning, and campaign management
• Access to professional development opportunities through Accra's commitment to employee growth

ASSUMPTION: Given Accra's size and growth potential, there may be opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Accra's headquarters is a modern office space with a collaborative and supportive work environment.

Office Location(s): 12600 Whitewater Drive, Minnetonka, Minnesota 55343, United States

Geographic Context:

• Minnetonka is a suburb of Minneapolis-St. Paul, offering a mix of urban and suburban living with easy access to amenities and cultural attractions.
• The Twin Cities area has a thriving job market and a strong economy, with a diverse range of industries and employers.
• Minnesota is known for its high quality of life, with a strong education system, affordable housing, and a rich cultural heritage.

Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work

ASSUMPTION: The Minnetonka office is centrally located and easily accessible, with ample parking and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager and/or team members
• Final interview with the Director of Marketing and Communications
• Background check and reference check

Key Assessment Areas:

• Candidates' understanding of Accra's mission and values
• Candidates' marketing skills and experience, with a focus on campaign management and content creation
• Candidates' leadership and team-building abilities
• Candidates' cultural fit with Accra's organization and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing analytics and CAC, as well as your ability to manage multiple projects simultaneously
• Demonstrate your understanding of Accra's mission and how your skills and experience align with the organization's goals

ATS Keywords: Marketing Manager, Campaign Management, Content Creation, Team Leadership, Marketing Analytics, CAC, Non-Profit, Healthcare

ASSUMPTION: Accra's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• WordPress
• MailChimp or equivalent email marketing platform
• Canva or other visual content tools
• Google Analytics or other web analytics tools
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Compassion: Showing empathy and kindness towards clients, families, and colleagues
• Excellence: Striving for continuous improvement and high-quality services
• Innovation: Embracing creativity and new ideas to enhance Accra's impact
• Collaboration: Working together to achieve common goals and support one another

Work Style:

• Accra values a player-coach approach, with team members who are both strategic thinkers and hands-on executors
• The organization encourages a supportive and inclusive work environment, with a focus on employee growth and development
• Accra's culture is mission-driven, with a strong commitment to improving the lives of Minnesotans through individualized homecare services

Self-Assessment Questions:

• Do I share Accra's commitment to improving the lives of Minnesotans through individualized homecare services?
• Am I comfortable working in a player-coach capacity, balancing strategic thinking and hands-on execution?
• Do I thrive in a collaborative and inclusive work environment, with a focus on employee growth and development?

ASSUMPTION: Accra's cultural fit considerations emphasize a strong commitment to the organization's mission, as well as the ability to work effectively in a collaborative and inclusive environment.

⚠️ Potential Challenges

• Managing a small team with varying levels of experience and expertise
• Balancing strategic planning and hands-on execution, with a focus on driving measurable outcomes
• Working in a fast-paced and dynamic environment, with shifting priorities and tight deadlines
• Adapting to changes in the healthcare industry and Accra's service offerings

ASSUMPTION: These challenges are common in marketing roles, particularly in a growing and evolving organization like Accra.

📈 Similar Roles Comparison

• Unlike marketing roles in for-profit companies, this role focuses on driving referrals and brand visibility for a non-profit organization, with a strong emphasis on mission and values
• While the marketing strategies and tactics may be similar to those in the for-profit sector, the focus on social impact and community engagement sets this role apart
• Career advancement opportunities may be more limited in a non-profit organization, but the potential for significant impact on the community is substantial

ASSUMPTION: This role offers a unique opportunity to apply marketing skills and experience in a mission-driven context, with a focus on driving social impact and community engagement.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to increase referrals from healthcare providers and social service agencies
• Creating engaging and informative content for Accra's website and social media channels, highlighting the organization's commitment to individualized care and client success stories
• Managing Accra's digital marketing infrastructure, including the organization's website, email platform, and social media channels, to ensure consistency, clarity, and accuracy

ASSUMPTION: These sample projects illustrate the range of responsibilities and the balance of strategic thinking and hands-on execution required for this role.

❓ Key Questions to Ask During Interview

• How does Accra measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the team structure for the marketing department, and how does this role fit into the organization's broader marketing strategy?
• How does Accra support employee growth and development, particularly for marketing team members?
• What are the biggest challenges facing Accra's marketing efforts, and how can this role help address them?
• How does Accra's culture and work environment support a player-coach approach, balancing strategic thinking and hands-on execution?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the organization, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accra Management Group LLC careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, content creation, and team leadership
• Prepare for your interview by researching Accra's mission, values, and service offerings, and be ready to discuss your alignment with the organization's goals and commitment to improving the lives of Minnesotans
• If selected for an in-depth interview, be prepared to present a sample marketing campaign or content piece that demonstrates your skills and experience
• Follow up with the hiring manager or HR department within one week of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.